Manager General
Resume:
Dana Demerjian
Las Vegas, NV 89128
**********@*****.***
A Vice President/ General Manager with nine years media experience and more than
twenty years of diversified industry experience. Skilled mentor and manager with
demonstrated success in consistently meeting organizational goals.
Career Achievements
Univision Communications, Las Vegas, NV 2000 to 2009
Vice President, General Manager Univision Radio
• Responsible for three station cluster (two FM’s and one AM). Increased
revenues from $2 million to over $10 million over nine year period.
• Tight cost controls ensured incremental revenues went to bottom line and
resulted in strong profit margins of over 40%
• Exceeded top and bottom line goals eight of the nine years as General Manager.
Number one billing Hispanic station and cluster in market for 9 years.
• Hired and transformed group of 40 individuals into a successful cohesive team.
• Produced two of the largest cultural events in state of Nevada generating
revenues in excess of $800k.
• Nominated for General Manager of the year by Radio & Records.
• Launched two new radio stations significantly increasing revenue market share to
over 10% of total market.
• Mentored managers and staff turning several under performers into over
achievers.
• Created strategic marketing relationships which efficiently and effectively
promoted radio stations.
• Oversaw complete redesign of radio station studio and office space resulting in
vastly more efficient use of space.
• Negotiated favorable transmitter leases for both FM stations.
• Marketed and sold transmitter site in Laughlin, Nevada to Sunbelt Broadcasting.
• Re-launched AM station using innovative approach that eliminated 90% of
programming and labor costs and savings of $150k.
• Awarded Univision’s coveted best station award for 2007 for achieving our
budget goals despite new market competition.
Hispanic Broadcasting Corporation Dallas, TX 1997 – 2000
Vice President, Finance
• Created and implemented new financial and budget system which combined
Heftel Broadcasting and Tichenor Media systems.
• Automated treasury and cash sweeps system which resulted in quicker bank
cash collections.
• Responsible for investing of secondary proceeds in excess of 200 million dollars.
• Monthly review of radio station financial statements.
• Development of corporate and operational budget.
Heftel Broadcasting, Hollywood, CA 1992 to 1996
Controller
• Part of three person financial team preparing company for public offering.
• Managed five person accounting department
• Developed corporate and operational budget.
• Reconciliation of balance sheet account
20th Century Fox Film Corporation, Los Angeles, CA 1987 – 1991
Senior Financial Analyst
• Worked in Joint venture finance department preparing financial statements
for outside investors.
• Developed system of accounting for the licensing and merchandising of
Fox images, trademarks and movies. New system better tracked revenues
and reduced financial statement preparation time from five to three days.
• Responsible for reconciliation of balance sheet accounts including cash,
accounts receivable and accounts payable.
Education
Bachelor of Science, Accounting
Cal State Northridge, Northridge California
Associations
Board Member – Nevada Broadcasters Association
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