Manager Project

J O N I F A L V E Y

STRATEGIC MARKETING PROFESSIONAL

( *******@*****.*** / 845-***-****

MISSION

Dedicated to bringing to market forward thinking ideas that strongly align

with brand initiatives and business strategies.

FOUNDATION

. Dynamic presentation, verbal/written communication and interpersonal

skills

. Organized doer able to multi-task and devise creative solutions

. Quick study with sharp analytical, imaginative problem solving and

artful leadership skills.

. Working knowledge of social media as tools for expanding brand

awareness and loyalty

. Adaptability to leverage standard and proprietary software tools to

accomplish day to day activities.

OVERVIEW OF QUALIFICATIONS

CHRYSLER GROUP LLC, Northeast

March, 2009 - Present

Area Manager

. Promoted to Area Manager within the first seven months of

employment.

. Drive new vehicle sales, marketing, advertising and promotional

activities for 33 dealers.

. Forecast retail sales objectives by vehicle line to ensure dealer

orders meet market demand.

. Review dealer financial statement analyzing working capital, net

worth, total cash and expenses to

determine the dealer's ability to operate properly and promote

retail.

. Solicited Executive Management to consider new concepts for

marketing and advertising approaches with positive results.

GENERATIONS PUBLICITY, New York, NY October, 2008 -

Present

Founder/Publicist/Production Manager

. Freelance Publicist and Production Manager representing talent,

e.g. Broadway's Adam Pascal with Larry Edoff; Award Winning Music

Video producer Jester Pictures; Artistic Automotive Photographer

and Writer "Fins to Grilles."

SIRIUS XM RADIO (formerly XM Radio), NY, NJ, CT, MA, VT, NH, RI and

ME April, 2007 - November, 2008

Regional Manager, Northeast

. Characterized "the face of XM Radio" at branding events and XM

sponsored shows throughout the Northeast region including The Taste of

Lexus, The U.S. Open, MLB All-Star FanFest, ALMS Racing and

performances at Jazz at Lincoln Center.

. Evaluated regional market trends to discover marketing

opportunities.

. Brainstormed, proposed and launched effectual marketing campaigns,

including "New York is ON."

. Directed strategies to drive growth trends at 2,347 automotive

dealerships for seven OEM partners including Honda/Acura,

Nissan/Infiniti, Toyota/Lexus/Scion, Porsche, Subaru and Hyundai.

. Cultivated and motivated a team of six District Managers, increasing

XM subscriptions from 10,059 to 24,487 in 12 months.

. Established strong, lasting relationships by promoting an

atmosphere of trust, respect and camaraderie.

. Advocated for XM participation in automotive co-marketing

campaigns, programs and events.

. Presented oral/written presentations to executive management, XM

corporate partners and retail staff.

J O N I F A L V E Y

STRATEGIC MARKETING PROFESSIONAL

( *******@*****.*** / 845-***-****

OVERVIEW OF QUALIFICATIONS(continued)

ORANGE COUNTY BMW, Harriman, NY

March, 2004 - March, 2005

Merchandise and Operations Manager

. Facilitated the integration of BMW Lifestyles Boutique into dealer

showroom to increase traffic and aftersales opportunities

. Doubled aftersales output while increasing CSI from 82% to a

consistent average above 95%; exceeding

set annual performance goals within six months.

. Dealer Liaison for BMW of North America

BMW of NORTH AMERICA (contract), Woodcliff Lake, NJ July,

2001 - November, 2002

Project Manager - Aftersales Marketing

. Performed voice-over recordings for BMW of North America.

. Participated in MINI Cooper launch and competitive drive events.

. Recruited design agencies for DCSnet logo design, reviewed

proposals, and selected the agency of choice.

. Designed event booth and BMW swag for the BMWNA 2002 National

Aftersales & Marketing Conference.

. Actualized the DCS GroupNet project to enable the installation of

the award winning 7-series Marketing Kiosk. The entire project was

delivered 3 months early with no outstanding defects.

. Simultaneously correlated 348 dealerships, 6 vendors, marketing

and technical teams.

. Reconciled vendor billing identifying $750,000 of discrepancies in

favor of BMW.

EDUCATION

Bachelor of Arts (Magna cum Laude), John Jay College, New York, NY

DIVERSE ACCOMPLISHMENTS

. FULL-TIME MOTHER November, 2002 - March, 2004 & March 2005 - April

2007

. DONNA KAREN, P/T Sales Associate, Woodbury, NY 2003-2003

. SUPPORTKIDS.COM, Austin, TX, Division Manager 1998-1999 & 2000-

2001

. SUNSET DIRECT, Austin, TX, Account Manager 1999-2000

. PERFORMING ARTIST, including musical theatre, cabaret singer, voice-

overs and television appearances, including:

> Musical Theatre Performer, County Players, Wappingers Falls, NY

> Musical Theatre Performer, Creative Theatre-MWP, Monroe, NY

> Workout program participant, Discovery Health's "I Lost IT!" New

York, NY

> Voice-Overs, BMW of North America, Woodcliff Lake, NJ

> TV Commercial Actress, Time Warner Cable, Austin TX

> Body Double/Extra NBC's "Another World" New York, NY

> Disney on-call performer (Ariel), MGM Studio's "The Little Mermaid"

Orlando, FL

> Singing Wench, King Henry's Feast, Orlando, FL

> Snake Lecturer, Gordon's Hobbies, Westchester County, NY

Professional references and testimonials available upon request.

Theatrical Resume available upon request.

www.linkedin.com/in/jonifalvey

www.myspace.com/jonifalvey

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