Sales Marketing
Resume:
Todd Chamberlin [pic] [pic] [pic]
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** ******* ******, **********, ** 81623 : 970-***-**** :
************@*****.***
Professional Profile:
Entrepreneurial marketing and eCommerce manager with over 15 years of
progressive hands- on experience in developing leading internet
applications, multi-channel marketing and sales initiatives, and
profitable online operations. With proven ability to develop multimillion-
dollar eCommerce stores, by developing comprehensive strategies to
increase revenue growth, reduce costs, expand brand awareness, build
market presence, and increase customer acquisition and retention.
Areas of Expertise
Strategic Planning Project Management
Revenue and Profitability
Business Development Customer Acquisition & Retention New
Product Launches
Email marketing Social and Mobile Media, SEO, PPC
Merchandising
Backend integration, CRM Online and Traditional Analytics
Content Management
Team Building Problem Solving Employee
Management
Technical Knowledge/Skills
Microsoft Office, Photoshop, Dreamweaver, Cold Fusion, Flash, Ajax, HTML,
SQL, Database Development, MarketLive, AbleCommerce, .Net, CheetahMail,
Springer Miller, Jonas Enterprise Management, WebTrends, PC and Mac
operating systems
Professional Experience
Vice President Sales and Marketing - AllNuEnergy/Altech Solar 2009 -
2010
Sales and marketing consultant for a solar energy company, with broad scope
of responsibility including marketing and sales, brand strategy, budgeting,
strategic planning, business development, sales forecasting, pricing, and
working with government agencies to develop effective rebates and
incentives. Pioneered the development of new training program for team of
independent sales consultants.
. Initiated client relationship with local, national and international
corporations, including Starwood, Hyatt, Vail Resorts and Hilton.
. Redeveloped company's pricing model, drastically increasing client
interest and retention.
. Launched and managed internet, social media, email campaign efforts
that generated steady stream of referrals for our solar thermal
products.
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eBusiness Strategy Consultant / World Traveler
2006 - 2010
Traveled through Thailand, Laos, Cambodia, Myanmar, Vietnam, Philippines,
Malaysia, Indonesia, Cost Rica and Panama. Took 5-week Spanish immersion
program in Costa Rica. Educated various local businesses on developing
effective internet marketing campaigns/websites. Volunteered teaching
English and performing community development work.
Assistant Manager - Aspen Skiing Company, The Snowmass Club 2008 -
2009
Managed all aspects of exclusive health club, spa and retail store,
including hiring, staffing, evaluating and administration of 30+
international staff members. Developed annual budgets, managed outside
vendors and assisted marketing department with new Club website. Taught
classes and guided outdoor activities for members.
. Directed integration and launch of new club website, including UGI,
social media outreach, email marketing, and overall strategic plan.
. Created new programs to help retain members and maintain guest
satisfaction in a depressed economy.
. Launched new sustainability practices to save club money, while
reducing energy and resource usage.
. Implemented Jonas Enterprise Management Software to better manage club
and spa operations.
Director of eCommerce/Internet Development - National Geographic
1998 - 2006
Developed strategic eCommerce and marketing plans. Designed, managed and
programmed multiple internet and eCommerce applications, SEO, affiliate,
email and social networking programs to increase online profitability and
customer retention. Analyzed web analytics to measure specific program's
return on investment and the track success of traditional marketing,
catalog, brick and mortar sales, and online initiatives. Managed and
coordinated cross=-functional teams of employees and vendors to meet
corporate goals and objectives.
0. Started in 1998 as contractor, brought on as full-time employee in
2000.
0. Increased annual online revenue 2,500%; average order size by 150%;
online traffic by 6,300%.
0. Product line grew from a scant 135 SKU's to over 25,000+ SKU's;
including digital downloads, print-on-demand, traditional hard goods,
and customized maps.
0. Implemented and managed multiple eCommerce platforms, user interface,
SEO & SEM initiatives, seasonal and segmented email marketing
campaigns, affiliate program, and other online on offline marketing
opportunities.
0. Identified, created and launched successful new product line, which
increased online revenue 15%.
0. Introduced a cost effective drop ship program with 3rd party vendors,
increasing product margins 33%.
0. Initiated store personalization, mobile applications and downloads,
mapping and social media applications to increase sales and customer
retention.
Internet Developer/Owner - Trekking America L.L.C 1995 -
1999
Established and managed company that created an extensive online
interactive outdoor recreation database and website. Implemented vision,
budgets, and key relationships with 76 content providers, government
agencies, nonprofits. Developed an affiliate advertising network to drive
revenue. Initiated revenue generating online job site. Managed group of
programmers, writers, graphic artists and volunteers.
0. Created content and revenue agreement with America Online, Denver Post,
Rocky Mountain News.
0. Developed custom content management system housing over 35,000 unique
recreation entries.
0. Developed revenue generating outdoor industry job website.
0. Negotiated sale of website to National Geographic Maps in 1998.
0. Launched Cyber-Ranger Todd persona, wrote online articles, and outdoor
recreation reviews for AOL.
Education
Bachelor of Arts Environmental Conservation
1993
University of Colorado, Boulder
. Emphasis in Ecology and Economics
Community Service
Member, Parks and Recreation Commission, Carbondale, CO
2009 - Present
Volunteer Fire Fighter, Four Mile Fire, Boulder
1999 - 2006
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