Account Executive Marketing
Resume:
Matthew Kresge
** **** ****** . *******, ** ***** Cell:
Email: *************@*****.***
OBJECTIVE
To obtain a challenging and rewarding marketing position with an emphasis
on digital/social media
PROFESSIONAL EXPERIENCE
DCI- Development Counsellors International New York, NY
2008 - 2010
Assistant Account Executive
. Developed, guided, and managed strategic marketing plans for
"place" clients - regions, cities, and states - that allowed them
to retain and attract business investment
. Wrote and proofed pitches/news releases for dissemination to
appropriate top-tier media channels
. Maintained close communications with internal managers and clients
to ensure projects and objectives were progressing according to
plan
. Pitched members of news media industry and placed clients in
various top-tier and trade media outlets including Washington Post,
Bloomberg News, BBC, and Fox Business News, where client stories
and messages reached an audience of more than 15 million people, a
quantifiable gain in national exposure
. Arranged media tours to New York City and Washington D.C. and met
with top tier and trade media outlets including the New York Times,
Bloomberg News, Investor's Business Daily, and the Journal of
Commerce, resulting in an increased visibility of client and client
goals to national thought leaders
. Analyzed media trends and conducted media audits that allowed
account team to determine how and where best to market clients
. Utilized social media platforms like Twitter, Facebook and LinkedIn
for company and client marketing needs that increased the amount of
followers and fans for company and client accounts and boosted web
traffic to company website
. Provided direction for content development on social media
platforms to clients and company, resulting in an increased amount
of two-way communication with targeted publics.
. Demonstrated new media technologies and social networking
strategies on a company-wide basis, ensuring that colleagues were
knowledgeable on current applications
. Coordinated with account team to implement B2B and business to
consumer marketing stunts, including Denver, Colorado's "Colorado
Loves California" campaign, which increased client ROI by attaining
more than $270,000 in advertising equivalency and boosted client
exposure by reaching a national audience of more than 26 million
people
. Provided clients with succinct monthly reports, including
advertising equivalencies
. Provided direction for content development on client websites and
email newsletters, allowing for easier dissemination of information
by client allies and partners
. Utilized VOCUS program to build media lists and store effective
media outreach information
. Participated in client/company brainstorm sessions
. Wrote company Wikipedia page, helping frame DCI's story and its
array of services to a national audience of potential clients and
allies
PennDOT - Pennsylvania Department of Transportation Allentown, Pa
2007 - 2008
Press office intern
. Wrote press releases, news and feature stories for internal
newsletter distribution
. Coordinated press events and conferences for district managers and
state officials, increasing exposure of regional and state projects
. Distributed key transportation information to local media outlets,
legislators, and the public
. Responded to questions and concerns from local media outlets,
legislators, and the public
. Compiled critical daily news clippings and briefings for internal
distribution
. Compiled almanac of PennDOT employees
EDUCATION
The Pennsylvania State University 2004-
2008
Bachelor of Arts - Public Relations
Contact this candidate