Marketing Sales

Rachel Anderson

*** ** **** ****** ? Seattle, Washington 98117 ? 206-***-**** ?

*****************@*****.***

Marketing/Account Director

Strategic and forward-thinking agent of change commanding more than 15

years of progressive, cross-industry marketing success, continuously

impacting bottom line. Innovative and top-performing visionary possessing

record of consistent achievement developing go-to-market plans, launching

products, streamlining processes, generating business, maximizing

profitability, and ensuring client satisfaction.

Adaptable and budget-conscious problem solver known for attention to detail

and ability to thrive in fast-paced and competitive environments. Work well

with all staff levels and departments to achieve common objective. Exhibit

strong leadership, analytical, problem-solving, and technical abilities.

Expertise:

Strategic Planning ? Brand Management ? Business Development ?

Market/Competitive Analysis

Relationship Development ? Lead Generation ? Program Management ? Client

Relations ? Promotions

Campaign Management ? Collateral Development ? Proposal Preparation ?

Project Management

Training & Development ? Research ? Budget Administration ? Product

Development/Launches

Target Marketing ? Web Development ? Account Expansion ? Procurement ?

Brand Positioning

Career Track

RSM McGladrey, Inc. [Seattle, Washington] 2005-Present

5th-largest public accounting firm in US with $1.4B in sales, 7,000

employees, and 90 locations in US.

Marketing Director

Create marketing strategies for Pacific Northwest territory, including

initiatives related to client loyalty, go-to-market strategies, lead

generation, events, and seminars. Localize national brand awareness

campaigns, encompassing messaging, advertising, online marketing, industry

newsletters, and thought leadership. Cultivate alliances internally,

nationally, and with outside vendors. Administer CRM database, including

list development, campaign tracking, and reporting for all lead generation

activities, such as e-mail marketing, online newsletters, white papers, and

direct mail. Leverage e-mail marketing tool, Eloqua, to track and report

website traffic. Oversee proposal process.

Prepare and manage annual $985K marketing and business development budgets.

Serve as member of management team, all go-to-market industry teams, and

resource for industry trends/competitors collaborating with local partners;

participate in national committee for marketing ROI. Prepare monthly and

quarterly reports to track regional and national progress. Ghostwrite

articles for executive managing director for featured articles on website.

Oversee activities of 4 staff.

- Ensured best ROI through establishing community review board to

streamline processes, handle requests, and review opportunities; applied

analysis to all expenses, specifically those focused on go-to-market

initiatives.

- Facilitated data capture and collection of e-mail addresses for

marketing initiatives by initiating client data clean-up project

utilizing Salesforce.com; obtained 75%+ of all names in database.

- Conceived and initiated local intranet site using Microsoft SharePoint,

directing all activities for local office communications. Played vital

role in providing hands-on Sales Roadmap training for local team.

- Pioneered implementation of client satisfaction interviews by launching

"voice of the client" initiative.

- Participated on national committee to discuss measurement of ROI (MROI)

as well as national brand launch committee to provide input to

corporate's marketing steps to represent "field" point of view.

- Initiated manufacturing/wholesale distribution survey locally, which is

most prominent thought leadership tool in firm to date; played vital

role ensuring increased participation, doubling results over last year.

Graham & Dunn, LLC [Seattle, Washington] 2002-2005

Multimillion-dollar law firm with approximately 50 attorneys.

Marketing Director

Orchestrated, developed, and rolled out all strategic marketing programs,

including client teams, print advertising, marketing materials, CRM

efforts, event planning, and website development. Prepared and controlled

$375K annual budget. Identified potential and secured new clients; devised

roadmaps to target business. Headed market research functions. Cultivated

and maintained key vendor partnerships. Functioned as member of management

team. Participated in industry planning meetings.

Rachel Anderson

Page 2 ? 206-***-**** ? *****************@*****.***

Marketing Director, continued...

- Championed firm rebranding efforts, which included hiring graphic design

firm, facilitating creative briefs, communicating with partners, and

procuring all materials.

- Drove marketing activities through playing key role in updating client

database system (ProSystem).

Euro RSCG Tatham Partners [Salt Lake City, Utah] 2000-2002

Brand communications agency.

Strategist/Account Supervisor

Cultivated and sustained key alliances with Intel.com, Kodak.com, Brocade,

Debt Free, and Euro RSCG Worldwide. Headed projects ranging from $25K to

$250K, ensuring adherence to client and agency targets. Led up to 25

indirect reports, depending on project scope.

- Generated business through coordinating strategic development of website

and content design projects as well as online marketing campaigns;

championed launch of new Internet site for Intel.com Education Group

within 6 months of being hired.

- Capitalized on and secured opportunities with prospective and current

clients.

- Appointed as team champion, providing training and development,

monitoring workflow, resolving team issues, and ensuring teams remained

on schedule.

The Dial Corporation [Scottsdale, Arizona] 1998-2000

$1B consumer packaged goods; now owned by Henkel.

Assistant Brand Manager

Designed, orchestrated, established, and directed new product and

promotional initiatives for bath and beauty product line; line represented

30% of year 2000 projects involving market, consumer, and competitive

research for sales presentation, concept development, and management

reporting. Led up to 25 cross-functional team members charged with product

development, communications, solutions, and timely delivery. Contributed to

creating monthly financial and sales analyses for senior management.

- Tripled brand's business via successful packaging, formula, and product

launch efforts.

- Served supporting role in launch of new product scents for several bath

and body SKUs in tandem with R&D.

- Played key role in development of 1st-ever ads for brand line.

- Acquired honed knowledge of category management following experience

with Wal-Mart, Target, and CVS buyers.

Nike, Inc. [Beaverton, Oregon] 1997-1998

Multibillion-dollar athletic footwear and apparel company.

Product Line Coordinator/Footwear Product Marketing

- Improved product development tracking through designing and creating

centralized system.

- Devised strategic 5-year marketing plan for women's volleyball and

indoor court lines.

- Reviewed market/competitor trends and prepared presentations for 450

sales representatives.

Academic Credentials & Affiliation

Master of Business Administration, Marketing

University of Arizona, Tucson

Bachelor of Arts, Political Science

University of Colorado, Boulder

Professional Services Marketing Roundtable, Member

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