Sales Customer Service

Barbara A. Elledge

*** ******** **. ( Richmond, Virginia 23236 ( 443-***-**** (

***********@***.***

MARKETING MANAGEMENT / SALES MANAGEMENT

Proven Expertise Providing the Leadership, Strategies, and Action Plans

Critical to Fueling Strong Company Performance, Driving Sales, and Creating

Measurable Outcomes from Diverse Teams, Initiatives, and Projects

Accomplished marketing and sales management professional with 15+ years of

experience delivering above-par results in diverse and highly challenging

environments. Proven capacity for bringing together solid, results-driven

teams laden with exceptional talent, analyzing complex

business/market/competitive challenges, and devising effective solutions.

Strengths communicating with all levels and building collaborative,

productive relationships.

Core Competencies

Research & Strategy Revenue & Profit Growth

Analysis Development/Execution Strategic Advisory &

Branding/Positioni Product, Pricing & Insights

ng Promotion Team Building &

Leadership Talent Development

Retention Identification/Assessment

PROFESSIONAL EXPERIENCE

BATH & BODY WORKS MD//DE/DC/VA/NC/SC

$2.3B personal care products company and Limited Brands subsidiary with

1,600+ operations in North America.

District Manager

Coastal/Central Maryland, Mid-Atlantic Region (8/2009-2/2010)

Maryland, District of Columbia, Virginia (2007-2008)

Maryland, District of Columbia, Virginia, North Carolina, South Carolina

(2006-2007)

Maryland, Delaware (2003-2006)

Store Manager / Retail Associate

Lynnhaven Mall, Virginia Beach, Virginia (1995-2002)

Advanced along an accelerated career track, moving through four distinctly

unique DM assignments over the last six years as the company grew rapidly

and underwent multiple restructuring and realignment initiatives.

Established reputation early on as a rising star capable of executing

corporate directives, fueling performance, and fostering leadership

development in support of company's vision, mission, and objectives.

Directed revenue, profit, and operational performance for up to 12 stores

concurrently, including top-performing flagship/echelon stores in the Mid-

Atlantic and Eastern U.S. Managed annual revenue production of $9M to $36M

and personnel numbering more than 1,200 managers and part-time

sales/customer service staff during periods of peak operations/seasonal

activity. Highlighted accomplishments include:

Revenue & Profit Performance

. Achieved revenue plan every quarter in 2009, delivering $16.7M+ annually

despite consumer spending declines and stagnant economy. Led all 12

region stores to produce sales 5.1% above corporate goal.

. Led district (and company) to increase profit margins during Q3/Q4-2009

by strategically managing labor and inventory and maintaining a laser-

like focus.

. Consistently delivered superior sales performance throughout tenure.

Ranked in the Top 10 among 184 DMs company-wide in 2003 and 2004.

Exceeded sales plan in 2006 and 2007, rating in the Top 3 in the region.

BATH & BODY WORKS, continued

Operations & Organizational Leadership

. Leveraged track record of delivering results and leading change to guide

12 of BBW's most prolific stores through the 2006-2007 company-wide

realignment of districts as part of its real estate growth strategy.

- Managed the organizational and operational changes associated with

this and other restructuring/realign-ment initiatives, including

transition from traditional flagship store program to the new Focus

150 model.

- Brought flagship store operations in line with rest of the company,

which had eliminated high-end, third-party products and expanded

proprietary brands from 60% to 95% of product offerings.

. Guided store management teams through these significantly challenging

periods of change, keeping them motivated and engaged during multiple

transitions. Retained 80% of management staff from 2007 to 2010.

. Shepherded two of the 150 Focus stores through ongoing test group

activities, providing BBW an opportunity to test and refine new concepts,

promotions, and procedures before rollout company-wide.

Leadership Talent Development

. Established reputation for superior strengths identifying and developing

leadership talent. Scoured existing personnel base to spot rising stars,

and engaged in aggressive talent recruiting outside BBW.

. Built critical relationships within the market to foster talent

recruitment needs organization-wide. Supported peers with screening,

interviewing, and selection of individuals for key positions.

. Introduced Senn Delaney tools and concepts, promoting a radically

different and compelling new direction of thinking for the leadership

structure. Identified which managers readily accepted and grasped new

concepts and demonstrated potential for supporting change initiatives in

a meaningful and progressive manner.

Additional Management Contributions

. Selected above peers to attend annual Field Leadership Conference in

2004, 2005, and 2006, earning recognition as one of the company's top

performers with the Crystal Star award both years.

. Handpicked out of 14 DMs company-wide to serve as an Associate Opinion

Survey (AOS) Sponsor and member of a panel tasked with collaborating in

defining best practices for operations and team building.

Early Experience: Began retail career in progressive sales and management

roles with JCPENNEY and EXPRESS, another high-profile company under the

LIMITED BRANDS corporate umbrella.

EDUCATION & CREDENTIALS

B.S., Business (Finance Major)

Virginia Polytechnic Institute and State University, 1990

Training

Limited Brands University (Talent Management, Associate Relations,

Performance Management, Values Training, Business Ethics and Compliance,

Situational Leadership), Senn Delaney (Leadership, Team Building, Culture

Change), SkillPath (Management & Supervisory Leadership, Employee Behavior)

Volunteer Contributions

Junior League of Annapolis

Friends of Foster Care ( Juvenile Justice ( Children's Literacy

Gift Wrap ( Cookbook ( Homeless Outreach ( Fun Run Fundraiser

Meetings & Events Committee Member, 2009-2010

Proficient in MS Word, Excel, Outlook

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