Sales Marketing

jennifer slape

**** ********* ******, **** * 215-***-****

Philadelphia, PA 19146 *************@*******.***

Summary

Accomplished marketing/account management professional, experienced in

meeting customer and client needs. Skilled in survey construction, market

analysis, focus groups, marketing plans. Achieved numerous sales awards.

Reputation for cultivating strong client relationships.

Professional Experience

Shire pharmaceuticals, Wayne, PA 2009-Present

Contractor

Commercial Compliance Analyst

Manage incoming grant requests, as well as assist with approval process for

Advisory Boards and Speaker Training meetings.

. Vet incoming grant requests for compliance concerns. Work closely with

sales and marketing, if appropriate, during the approval or declination

process, occasionally making recommendations.

. Make suggestions for improvements to the sponsorship approval system, to

marketing, which have since been implemented.

. Work closely with medical, legal, regulatory teams to help manage

approval process of Advisory Board and Speaker Training meetings.

gallup consulting, Princeton, NJ 2008-2009

Senior Consultant

Focused on marketing and consulting to healthcare and pharmaceutical

companies.

. Constructed, implemented multi-channel marketing plans to target Fortune

1,000 companies in healthcare industry.

. Crafted poll questions around consumer behavior and pharmaceuticals

included in Gallup's "Panel" survey, which includes responses from 47,000

participants. Created marketing document that was used for marketing

activities.

. Analyzed client issues and data; facilitated action planning sessions,

recommended action.

. Conducted client focus groups; analyzed results and made recommendations

to be implemented by senior management.

. Helped craft and develop new consulting initiative, "Drivers of Physician

Engagement".

. Obtained promises of signed contracts by two Fortune 500 companies as a

result of my marketing activities.

pfizer pharmaceuticals, Philadelphia, PA 2004-2008

Professional Healthcare Representative

Promoted Pfizer products while managing a territory of over 200 physicians

in both private practice and large institutions. Worked with a range of

different specialties including; primary care, neurology, psychiatry and

cardiology.

. Won a number of sales awards, including District Representative of the

Year and the company's highest honor, Vice President's Cabinet.

. Designed and implemented sales and marketing strategies to increase

sales. Improved efficiency/effectiveness and promoted physician loyalty.

. Analyzed and interpreted territory sales data to develop and assess

tactics. Executed sales and marketing tactics such as physician

targeting, developed KOL (Key Opinion Leader) and physician speaker

engagements and made strategic use of Pfizer's marketing materials and

campaigns. Assessed and modified marketing efforts to improve

effectiveness.

. KOL program duties:

o Selected the appropriate venue and speaker for targeted audience,

coached speaker to assure preparedness. Managed budget. Invited and

recruited targeted audience. Acted as the hostess on the night of

event.

o Managed and facilitated the closing discussion.

. Increased team communications by spearheading a territory-wide

initiative.

. Organized a number of team PR initiatives such as creating a Memory Walk

team to benefit Alzheimer's.

st. joseph's university, Philadelphia, PA 2004

Graduate Assistant - Pharmaceutical Marketing MBA Program

Assisted Pharmaceutical Marketing MBA Director, while attending graduate

school full time.

. Originated and implemented the Programs' "E-Recruiting" effort for

potential students using a targeted e-mail campaign and several web

campaigns. Resulted in the largest online cohort for SJU.

. Reviewed resumes and transcripts of potential students to determine

eligibility for MBA program. Coordinated admission interviews with

professors. Managed on boarding of new students. Managed communications

between professors and students for each class.

freedom city coffee, Wilmington, DE 2002-2004

Owner/Manager

Oversaw the day-to-day operations of the business while pursuing an MBA

full-time. Managed employees, payroll, accounting and inventory.

Coordinated and executed the sale of this family business.

. Initiated customer loyalty programs to ensure repeat business.

m.i.si. company, Bala Cynwyd, PA 2001-2002

Marketing Representative

Marketed I.T. consulting services to hiring managers at Fortune 500

companies in the Philadelphia area.

. Established solid relationships with senior level hiring managers at ten

large companies where no previous representative had been able to

establish contacts.

. Conducted 40 to 50 calls each day. Consistently achieved goal of setting

up approximately four to five appointments each week.

. Worked with recruiters, placed several consultants on assignments with

clients.

philly.com, Philadelphia, PA 2000-2001

Account Executive

Managed book of business, developed new clients for this company, which is

the website of the Philadelphia Inquirer, developed a sales pipeline

through cold calling and marketing to recruiters, HR directors and VP's in

Fortune 1000 companies.

. Ranked the top sales person at Philly.com consistently during my tenure.

the news journal, Wilmington, DE 1998-2000

Internet Product Manager (1999-2000)

Managed website for delawareonline.com, The News Journal's Web Site.

Managed several individual products including: NewHomeNetwork.com,

Apartments.com and general advertising on delawareonline.com. Acted as a

liaison between clients and IT staff ensuring that proper content was in

place.

Newspaper Sales Representative (1998-1999)

Specialized in new business acquisition.

. Acquired two $100k/year accounts.

Education

M.B.A., Marketing, St. Joseph's University, Philadelphia, PA

B.A., Communications, Loyola College, Baltimore, MD

Community Activities

Bridesmaid Ball Chairperson 2000-2002 (Benefits the Leukemia/Lymphoma

Society)

o Managed budget, timeline and communications for this large scale

charity event

o Selected venue and band and caterer

o Managed marketing and advertising of the event

o Organized silent auction

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