Sales Manager

ROBERT J. DIEHL

**** ****** ****** *****, **** Forest, NC 27587

*******@**********.*** . 919-***-**** (H) . 901-***-**** (C)

EXECUTIVE MANAGEMENT

OPERATIONS MANAGEMENT . FINANCE & ADMINISTRATION . BUSINESS DEVELOPMENT

Accomplished, results-driven printing industry executive with a passion for

excellence and enthusiasm for efficiency. A proven leader, with a

successful record of moving rapidly from vision and strategy to

implementation and continuous improvement. Insightful business partner and

consensus builder with strong problem solving, negotiation, and

interpersonal skills. Core competencies include:

. Visionary Leadership . Turnaround Management . Contract Negotiations

. Strategic Planning . New Product Launches . Strategic Partnerships

. P&L Management . Process Improvement . Customer Relationships .

Marketing/Sales Strategies . Written/Verbal Communication . Team

Development

PROFESSIONAL EXPERIENCE

HARPERPRINTS, INC., Henderson, NC

January 2008 - August 2008

President

Hired to turnaround this newly acquired $6 million underperforming

commercial printing company. Achieved operating efficiencies and 17% sales

growth in the 1st quarter of 2008. Managed a staff of 4 direct and 48

indirect reports including the Vice President of Operations, Vice President

of Sales, the Chief Financial Officer, and the Director of Customer

Relations. Due to the failing economy, daily operations were assumed by

the equity holders in August 2008 and the position was eliminated

HEDERMAN BROTHERS, LLC, Ridgeland, MS 2001-

2008

Executive Vice President and Chief Operating Officer

Provided operational leadership for a 114 person manufacturing facility

supporting the leading Mississippi based commercial printing company.

Worked closely with the CFO to develop the operating budget including

allocation of costs, equipment utilization projections, department overhead

allocations, and staffing levels. Responsibilities included sales,

compliance, technology, pre-press operations, direct mail, data management,

and plant operations. Reported to the Chairman and supervised 7 direct

reports.

Increased annual sales 75% from $6.9 million to $12.1 million, increased

margins 17.5% from 57% to 67%, and reduced headcount 21% during tenure.

Converted an outdated estimating system to a new job costing and pricing

program that increased the accuracy of job costs, decreased sales force

discounting and preserved increased value added margins.

Attained ISO 9001 certification and achieved the highest customer

satisfaction rating ever recorded in a customer survey conducted by the

National Association of Printing Leadership.

Entered into a favorable partnership agreement with Tribune Direct, a

leader in the direct marketing industry. This partnership provided the

resources necessary to immediately accept high volume and high complexity

marketing projects.

Established Hederman Direct, a direct mail and digital printing division,

that increased volume by 15.2% and value added margins by 5.5% resulting in

record company volume and profits.

MASTER GRAPHICS, INC, MEMPHIS, TN

1997-2001

Chief Executive Officer

Hired as the Chief Operating Officer and subsequently promoted to Chief

Executive Officer for this consolidator of commercial printing companies.

Reported to the Chairman and supervised 18 Division Presidents, a Chief

Operating Officer, EVP of Sales & Marketing, Chief Financial Officer, VP of

Information Technology, and Director of HR.

Assembled a new management team and created the company's first

operating/financial plan focused on cost reduction, margin management, and

cash management.

Worked closely with the Chairman to acquire thirteen divisions, execute an

IPO, and complete a $130 million public debt placement. Grew revenue from

$95 million to $280 million in 2 years.

Established Master Central, a corporate brokerage unit that facilitated the

sharing of capabilities and capacity between divisions, increasing

corporate sales by $3 million, decreasing overtime by 15% and increasing

margins 300 basis points.

Introduced a common digital workflow that did not require replacing legacy

equipment and realized a 25% reduction in departmental staffing and a 30%

reduction in maintenance costs.

Discovered financial irregularities causing a Chapter 11 Bankruptcy and

subsequent SEC investigation leading to multiple guilty verdicts against

former company executives. Led the organization through the Chapter 11

filing and reorganization.

HOLLIS DIGITAL IMAGING SYSTEMS, INC., Tucson, AZ

1994-1997 President

Provided overall leadership for this provider of pre-press services from

design to reproduction media and short run printing. Tasked with adding a

digital services revenue stream to this 100% film based company. Managed

the Vice President of Sales, Plant Manager, and Manager of Customer

Services.

Developed and marketed short-run digital color products including high

school sports cards, special event buttons, custom mouse pads, CD

packaging, postcards, greeting cards, and rental marketing kits resulting

in 100 new clients in the first year of product sales.

Researched, purchased and installed the first digital printing press in the

state of Arizona becoming the first company in Arizona to provide on-demand

printing and digital conversion services.

Installed a digital printing press in a Motorola facility as part of their

new proposal center. Motorola became the newest and largest client of

Hollis resulting in $600,000 in annual sales.

Marketed digital conversion technology to the legal, health care and

insurance industries resulting in an average of over a million documents a

month being digitized.

Hollis Digital was sold to Kelmscott Communications at a price equal to 18

times the equity holders original investment.

Previous Employment - Peat, Marwick, Mitchell & Co., General Acceptance

Corporation, Media Press, Inc., Oil Capital Printing and Advertype, and

Graphxnetwork.

EDUCATION

B.S.B.A., Bucknell University, Lewisburg, PA

PROFESSIONAL ASSOCIATION MEMBERSHIPS

National Association for Printing Leadership . Printing Industries of

America

Graphic Arts Technical Foundation . Soderstrom Society

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