Sales Marketing

David R. Bledsoe

**** **** *****

Phone: 847-***-****

Gurnee, IL 60031

Cell: 224-***-****

E-mail: *********@*****.***

PROFESSIONAL EXPERIENCE

SEARCH MARKET CONSULTANTS

Owner 2008-

2009

As a marketing agency, we specialize in improving our customer's online

presence utilizing cutting edge website design & development, organic and

paid search marketing initiatives, and ongoing testing and optimization. We

improve website search engine placement, enhance user experience, and

improve Web analytics management; maximizing the return of our client's

Internet marketing spend.

In 2008/9 I worked with several clients within the healthcare, e-commerce,

and commercial markets, managing their online marketing campaigns which

involved various projects including; new product launches, growing sales

using e-commerce and paid search. Specific clients have included:

1) A clinical decision support software company, where I oversaw a major

Website and print re-branding effort, managed the launch of a new

iPhone application, and drove the expansion of their Paid Search

marketing campaign. In addition to improving the look and

functionality of their website, I developed the business requirements

for their new customer database, which was built using SQL and is used

for driving both direct sales (B2b), and e-commerce (B2C) marketing

communication initiatives.

2) A national distributor of organic, exotic-meats, my work has involved

managing their e-commerce sales using Google Adwords. In addition to

developing keywords, copywriting, and managing their ad campaigns, I

have incorporated A/B testing to improve conversion. In addition, I

have begun working with their webmaster to improve their website for

optimization purposes, through incorporating keywords into the site,

expanding link building, and using email marketing to drive traffic.

In addition, I am writing their blog and newsletter and managing the

content development.

3) A New Orleans based affirmative action consulting firm, Pinnacle was

ready to redefine their online brand. Working closely with their in-

house Art Director, we designed a website that both had some flash

elements to create movement, but was also very search engine friendly.

BANKERS LIFE & CASUALTY

Director, Strategic Marketing and Business Development

2001-2007

Responsible for developing sales and marketing plans for all strategic

partnerships, including: negotiating the contracts, developing a project

implementation process, and delivering sales of these programs. Managed

four internal product managers, and four wholesale representatives;

responsible for developing internal and external support for these

products.

Accomplishments include:

. Architected the national business development efforts for the

Group Division including establishing a brand for the division

consistent with the parent corporation. Partnered with several

dozen state and local governmental entities, unions, employers,

and associations.

. Championed partnerships for both a Medicare Part D, and a

Private-Fee-for-Service product which resulted in more than $50

million revenue in 2006/7.

. Managed marketing, forecasting, and business plan development

for products and collaborated with distribution partners to

develop strategies, initiatives and materials to support

indirect sales.

. Provided executive leadership, and planning to execute multiple

strategies, drive business solutions and new product

implementations including; development of marketing collateral,

sales leadership, trade show participation, managing direct mail

(lead development), and online marketing programs.

. Managed an internal cross-functional team responsible for

building consensus and driving new programs throughout the

organization.

Pitney Bowes - Output Solutions

2000-2001

Director of Marketing

Worked with the President and other executive team members to develop the

strategic direction and marketing plan for a start-up division of Pitney

Bowes focused on business-to-business outsourcing solutions of insurance

and financial services company documents.

Developed and managed the marketing team that defined the division name,

and created a "brand" that leveraged the competitive business advantages

through bundling creative design and effective IT management.

. Created marketing plans required to launch a new business

utilizing print, image and mail outsourcing as the core

products.

. Developed standardized product offerings, establishing market

pricing and product positioning.

. Identified operational requirements needed for product

enhancements.

. Provided sales management with the market knowledge and

direction to the reach highest-value accounts.

. Orchestrated strategic-alliances with several third party

companies needed to complete the solution sets.

. Established product branding, developed sales collateral and

managed trade conference participation.

. Responsible for staff recruitment and managing relationships

with outside advertising and public relations firms needed to

promote the division.

Moore Business Communication Services

1997-2000

Director of Marketing

Provided marketing leadership and strategic market direction for the

Insurance and Financial Services - Strategic Business Unit.

Managed the Marketing team and product management functions, for the

division, including; conducting market research, initiating new product

development and business development activities.

. Developed an in-line Insurance Policy capability from startup,

which was fully operational in just nine months; grew annual

revenues from zero to $5 million in first year.

. Reorganized my department into a vertical market focus, aligning

marketing and sales, and expanding print and trade advertising.

. Developed several new product applications including

establishing business requirements, setting pricing, developing

sales collateral and training, and managing go-to-market

strategies.

. Launched an awareness campaigns, including; managing outside

advertising agencies, coordinating development of direct mail,

overseeing participation at trade shows and development of sales

collateral.

. Developed strategic alliances to expand the channels of

distribution, and to expand the scope of services to include

document design and digital presentation.

AMERICAN HOSPITAL ASSOCIATION

1990-1997

Vice President, Marketing and Sales

Provided Marketing and Sales leadership for the for-profit businesses of

the AHA. Reporting to the AHA Services Board, my purview included

establishing the strategic direction for the insurance division, and

building related sponsored-products.

. Advocated and developed new P&C and Employee Benefit programs

within the risk management, human resources, and retirement plan

markets. Worked with several dozen national, regional and state

associations to build alliances and educate their membership

about these services.

. Directed budgets for the divisions under my review, monitored

changes within the industry, provided thought leadership on

related matters, and drove the strategic direction for new

business ventures.

. Promoted to manage additional business development activities

focused on expanding relationships with state associations.

Negotiated brokerage and re-insurance partnerships with more

than a dozen associations increasing premiums from $10 million

to more than $50 million.

. Achieved 7 years of successive double-digit revenue growth, and

a top-three market position for all of the products under

management. Developed a hospital 401-K and 457 retirement plans

and developed more than $3.2 billion in assets.

EDUCATION

Bachelor of Arts - Marketing & Political Science

DePaul University

Chicago, IL.

With additional Postgraduate studies at DePaul - Kellstadt Graduate School

of Business

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