Sales Marketing

Jennifer M. Bullock

*** ***** ***** ***** . *******, ILLINOIS 60148

630-***-**** . **********@***.***

Summary

As a senior-level, B2B marketer, I map a direct route to the customer

and drive revenue growth by carefully orchestrating the brand

experience across products, channels, departments and all customer

touch points. As an out-of-the-box thinker, I easily adjust to the

ever-changing business climate and am not afraid to roll up my sleeves

to make things happen. I specialize in developing data-driven, forward-

thinking strategies for technology, healthcare and financial services

organizations.

EXPERIENCE

TRANSUNION, Chicago, Illinois

Director of Marketing 2005-2010

Revamped the B2B marketing function by introducing and executing on

marketing strategy, brand experience and success metrics for the enterprise

and North American business units. Directed team and ensured execution of

measurable strategic plans for key markets, in line with overall enterprise

and business unit objectives. Marketed data, analytics, and decisioning

technology solutions to financial services, healthcare, collections and

insurance markets with more than 600% ROI.

. Spearheaded research and messaging initiatives for Healthcare Group in

order to reposition offerings and services to tap into larger market

potential with hospitals, physician practices and payors beyond

revenue cycle management category - designed to shorten sales cycles

and clarify growing marketplace role.

- Clearly identified decision makers and buying characteristics.

- Developed concept of singularity for healthcare offerings and

identified meaningful point of difference.

. Drove team growth and development, increasing skill sets by

methodically identifying gaps and initiating aggressive development

programs.

. Aligned collaboration with product, sales and marketing by defining

customer-centric messaging; identifying and developing new sales tools

and product launch processes; and designing and implementing dynamic

sales enablement tool for accessing all tools and training materials.

- Shortened sales cycles as much as 30% by enabling sales to quickly

identify key decision makers and critical business issues, and

conduct solutions and customer-focused conversations.

- Reduced sales reps' time repurposing marketing materials by as much

as 90%.

- Reduced adoption time for new products from an average six-month

cycle to a two- to three-month cycle.

. Ensured most efficient use of trade shows, online marketing and

thought leadership initiatives to address each customer touch point

and move customer through buying cycle more quickly.

. Created efficiencies through annual plans to align budget and human

resources to business unit and corporate priorities.

. Initiated use of quarterly dashboards to track marketing Key

Performance Indicators (KPIs), ensuring ability to change with

customer and market dynamics.

SALESREACH, Rolling Meadows, Illinois

Marketing Director 2003-2004

Increased revenues and market share through new business development and

sales execution programs for clients exploring new market opportunities.

Developed comprehensive analysis and evaluation of industry, market,

competition and customer segments for utility, contractor, railroad and

construction industries.

. Increased consulting revenues for Salesreach by formalizing the

process for analyzing market opportunities, customer segmentation and

messaging /positioning.

. Improved market share and sales revenues for companies and brands such

as Rust-Oleum, Bahco by Snap-On, Rayovac and Thales Navigation

Systems.

. Developed sales programs that included product training and

presentations to sales and potential customers.

- Increased market share by 30% for Rust-Oleum in surveying and

utility industries.

- Regained lost revenues in railroad market, tripling 2002 sales in a

six-month time frame for Rust-Oleum.

- Initiated new product launch for Thales, gaining immediate adoption

in a three-month period, a 200% improvement in adoption rate over

company average.

BULLOCK CONSULTING, Lombard, Illinois

Principal 2001-2002

Acquired new customers and rebranded existing services for clients through

consulting and marketing strategy development. Worked with clients such as

C&D Auto Supply, Chick Packaging Solutions and Porter Novelli Convergence

Group.

CORPORATE TECHNOLOGY COMMUNICATIONS, Chicago, Illinois

Director of Strategic Planning 1998-2001

Led strategy department of start-up company, developing iterative process

for delivering proprietary research and marketing strategy. Increased new

business and enabled quicker go-to-market execution for technology company

clients such as Classified Ventures, Forsythe, Nuclio, Navteq, Cadant,

NetGov.com, IBM and ADP Dealer Services.

. Formalized and trademarked offering called Business Communication

Alignment Model, increasing value of company's "kick-off"

consultative recommendations from $5,000 to $40,000 per client.

. Developed, formalized and implemented measurement processes for

program effectiveness. Aligned budgets and resources with clients'

business goals and demonstrated solid ROI for marketing dollars.

. Trained and coached executives on corporate messaging, using

innovative message mapping technique to position executives as

industry thought leaders through speaking opportunities, multi-

media coverage, and industry partnership programs.

. Created comprehensive influencer and stakeholder relations programs

to garner third-party support for clients' products, services, and

brands. Solidified and validated clients' business models through

industry analyst programs, serving as industry testimonials and

proof of solid management to draw increased value during public

offerings.

ADDITIONAL EXPERIENCE

Velsicol Chemical Corporation, Rosemont, Illinois, Marketing Manager, 1996-

1998. Developed global marketing strategy, including community engagement,

government relations, and proactive emergency response programs for

enterprise and all manufacturing facilities. Implemented key management

system changes to better address customer and community needs through

formalized feedback. Enabled quicker permitting and facility growth by

establishing community advisory panels in all manufacturing locations.

Ensured consistent messaging by serving as corporate spokesperson for all

corporate and global manufacturing facilities. Established company's first

Internet marketing program, as well as online communications and video

production facilities.

American Hospital Association (AHA), Chicago, Illinois, Marketing Director,

1995-1996. Developed and implemented marketing programs for AHA's personal

membership group to increase and retain active members. Increased

membership retention for AHA's Society for Healthcare Planning and

Marketing (SHPM) group by 83% and new membership by 12%. Helped orchestrate

merger of SHPM and public relations group within AHA to better serve

members' needs.

Smith, Bucklin & Associates, Chicago, Illinois, Marketing Manager, 1989-

1995. Analyzed, planned, and implemented integrated marketing and

communications programs for technology, healthcare, and trade associations.

Leveraged trade shows, direct marketing, and thought leadership

initiatives. Instrumental in establishing women's cancer foundation for

Society of Gynecological Oncologists, now named one of top foundations in

country. Introduced annual planning discipline to create more efficient

budgeting process and more efficient annual transition of board leadership

to continue driving groups' overall missions.

NATIONAL COLLEGE OF CHIROPRACTIC, Lombard, Illinois, Associate Public

Relations Director, 1988-1989. Implemented community relations programs to

highlight the college and student body accomplishments. Established

relationships with key healthcare influencers and professional

organizations.

EDUCATION

NORTHERN ILLINOIS UNIVERSITY, DeKalb, Illinois, B.A., Journalism, Sociology

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