HIGHLY ACCOMPLISHED SALES & MARKETING EXECUTIVE
Dynamic, self-driven and results-focused business leader with far-reaching
experience developing and managing sales distribution channels and key
accounts that generate multimillion-dollar revenues in domestic and
international markets. Astute analyst and strategic thinker with extensive
proficiency in consumer package goods. Charismatic, articulate and
persuasive; powerful presenter, skilled negotiator, polished closer, and
relationship architect. Gifted manager; orchestrated demands across
complex, multi-unit organizations with a solid record for exceeding
expectations.
DEMONSTRATED CORE COMPETENCIES
Analysis
Forecasting
Strategic Planning
Consultative Selling
Performance Matrix
Cost Control
Budget Management
e-Commerce
Coaching & Mentoring
P&L Management
Merchandising
Sales Definition
PROFESSIONAL EXPERIENCE
PARTNER (Co-Partner with Beth O'Neill)
INCURABLE OPTIMIST, LLC, Barrington, Illinois
2009 / Current
PRIMARY MARKETER OF INCURABLE OPTIMIST BRANDED PRODUCTS
Deliver energy, insight, expertise and organizational leadership essential
to define and achieve key performance objectives for a marketer of optimist
branded, environmentally sustainable accessories and apparel. Analysis
market intelligence; guide product development. Manage specialty retail,
fundraising and Internet channels. Control capitol and operating budgets,
procurement, order management processes, distribution, and independent
sales agencies.
. Created the business model and orchestrated market launch strategy for
Incurable Optimist that successfully secured distribution in 460
retail specialty stores and surpassed revenue target within the first
six months of implementation.
o Rolled out a niche brand of premium accessories, jewelry, and
apparel with sales exceeding $1,2 Million, engaged and directed
the sales & marketing activities of 14 independent sales
agencies.
DIRECTOR OF SALES
HOMAK MANUFACTURING LLC, (An HMC Holdings Company) Wampum, Pennsylvania
2006 / 2009
MANUFACTURER OF GUN SAFES, STEEL HAND TOOLBOXES, CHEST/CABINETS, & GARAGE
STORAGE
Effectively manage all facets of sales and marketing planning and
execution. Responsible for market and trend analysis, campaign development
and management, department budgeting, staff development, cross-functional
team building, and other critical functions.
. Reversed a downturn and exceeded revenue goals by 5.3%, generating $82.3
Million as Director of Sales for HOMAK Manufacturing's line of premium
Storage Solutions.
o Directly Managed; Wal-Mart (NA, MX, CA), Sam's Club (NA, MX),
COSTCO (NA, CA), Target Stores, The Home Depot (NA, CA), Lowes
(NA, CA), Ace Hardware, True Value, Walgreen's, CVS, Amazon.com,
Hayneedel.com, HEB, Fred Myers, Meijer's, Bed Bath & Beyond, and
The Container Store.
o Analyzed and conducted product rationalization to reduce
warehousing and carrying cost.
o Developed channel and category exit strategies, while presenting
analysis to change suppliers and to implement stringent and
actionable manufacturing quality performance matrixes.
o Led a sales team of 11 direct reports and 32 independent sales
agencies while securing $82.3 Million in sales.
DIRECTOR OF SALES / GENERAL SALES MANAGER
BUSINESS MARKETERS GROUP, INC., Sussex, Wisconsin
2002 / 2006
PRIMARY MANUFACTURER & MARKETER OF NICHE PRODUCT GROUPS FOR 3 FAMILY
BUSINESS UNITS
PRODUCT-LINES INCLUDED; RATH MICROTECH (EMERGENCY COMMUNICATIONS 'OEM
MARKET), HANDI-MAN MARINE (STAINLESS STEEL FASTENERS, PACKAGED RETAIL
CHANNEL) & POWER POXY (CONSUMER ADHESIVES, PACKAGED RETAIL CHANNEL)
Enacted strategic plans that catalyzed development for three uniquely
'niche' business units with annual sales revenue of $37 Million in the
United States, Canada, Mexico, South America, and the European Union.
Engaged and coordinated 56 independent sales agencies in the previously
mentioned markets. Recruited, mentored, and developed 16 direct sales and
engineering specialists. Spearheaded initiatives to resolve issues, expand
market share, and develop synergies within the manufacturing environment.
. Enacted performance, quality, and accounting practice standards that
restored $9 Million in lost sales to the Power Poxy business unit.
Raised and maintained Customer Satisfaction Index's of 97%. Secured
POG placement with; Walgreen's, CVS, HEB, Publix, Meijer's, Target,
Wal-Mart, Canadian Tire, The Home Depot, Lowes, Ace Hardware, and Do
it Best.
. Grew Handi-Man Marine sales from $1,8 Million to $7.2 Million; secured
placement in Wal-Mart, Dick's, Gander Mountain, Sportsman's, Bass Pro,
and Cabela's. Significant growth attributed to implementing a
complete analysis of the industry, channels, packaging, and
manufacturing processes.
. Led a Rath Microtech Research & Development team in the migration to
cell manufacturing and surface-mount manufacturing which provided a
42% savings in per unit manufacturing cost. Successfully orchestrated
marketing plans to create new distribution channels in; Air Medical,
Campus Security, Public Security, and Financial Institutional markets.
Brokered international multi-year supplier agreements with
ThyssenKrupp Elevator and Schindler Elevator resulting in $46 Million
with ThyssenKrupp (over 7 years) and $26 Million with Schindler
Elevator (over 5 years).
NATIONAL ACCOUNT MANAGER
KITCHENAID PORTABLE APPLIANCES (WHIRLPOOL CORPORATION), Saint Joseph,
Michigan 1986 / 2002
INDUSTRY BENCHMARK MANUFACTURER AND MARKETER OF KITCHEN PORTABLE APPLIANCES
Developed and service major retail accounts that generated $17.2 Million in
annual sales for this industry-leading manufacturer of premium portable
kitchen appliances. Collaborated with chain business managers to develop
promotions and merchandising plans to attain targets for market share,
revenue, profit, and image for retailers and the manufacturer. Tracked
budgets, results, and proactively addressed customer opportunities.
. Boosted sales and fostered key relationships with Sur La Table,
William's Sonoma, Kohl's, Macy's, Marshall Fields, and Target (1999 /
2002).
. Produced $12,6 Million yearly with 800 specialty retailers as Regional
Manager (1995 / 1999).
Held previous positions with KitchenAid as Telesales Manager and Customer
Care Manager
LEARNING CREDENTIALS
BACHELOR OF ARTS IN BUSINESS
Saint Norbert College, De Pere, Wisconsin
ASSOCIATIONS
Vistage International (TEC)
Global Market Development Center
Chamber of Commerce
REFERENCES AND FURTHER DATA PROVIDED UPON
ESTABLISHMENT OF MUTUAL INTEREST