Customer Service Manager

Joe Schaefer

*** ******* ***** 608-***-****

Algonquin, IL 60102 *********@****.***

SUMMARY

Entrepreneurial professional with experience in both successful start-up

and Fortune 50 companies. Strong skills in Digital Media, Business

Development, Marketing and Product Development. Extensive experience in

Project Management and Customer Service. Strengths include solid

communication, problem-solving skills and knowledge in emerging technology.

.

PROFESSIONAL EXPERIENCE

Sears Holding Company - Sears.com, Hoffman Estates, IL 2009-current

eCommerce

Promotional Planning Manager

Manage consumer-direct promotional planning for Sears.com. In this

position, I develop and manage new products and promotions for the purpose

of driving revenue, from concept to complete execution.

. Create new products and promotions for Sears.com, our B2C eCommerce site.

. Use site and revenue analytics to support current and new site-wide

products and promotions.

. Create marketing plans and creative briefs for guiding execution.

. Drive integration of programs with multi-channel partners (social media,

e-mail, search marketing, etc.)

. Translate in-store campaigns into online digital experiences.

Microsoft, Madison, WI 2007-2009

Digital Advertising

Product Manager

Joined Microsoft through their acquisition of Jellyfish.com. My position

required engaging agencies and advertisers to implement a new marketing

channel based on the Bing.com cashback platform.

. Managed premium advertisers and key retailers for online marketing.

. Made regular presentations to a variety of audiences, including C-level

stake holders.

. Negotiated terms and technical requirements with third-party agencies and

vendors.

. Negotiated merchant agreements, communicated and managed technical

requirements, and ensured optimization for advertisers.

. Managed advertiser integration from Jellyfish.com to the Microsoft

cashback program.

PAGE TWO

Jellyfish.com, Madison, WI 2006-2007

Digital Advertising

Acquisition Manager

Given that Jellyfish.com was a new and small company, my role varied

depending on the needs at any given time.

. Built the network of participating advertisers to more than 600 in less

than 18 months.

. Worked with developers to build the user interface for the Jellyfish.com

platform.

. Worked with agencies to build an attractive and easy on-boarding process

for advertisers.

. Improved products to increase consumer adoption, which included social

shopping within Jellyfish.com.

. Promoted the Jellyfish.com platform through conferences and tradeshows.

North Central Group, Madison, WI 2003-2006

Sales and Marketing

Regional Account Executive

Increased occupancy through marketing, directed to both the business

consumer and general public consumer.

. Was responsible for growing customer usage of our portfolio of multi-

branded hotels.

. Worked in a consultative manner that required regular presentations to

CEOs and VPs, along with other levels of management and committees.

. Managed media campaigns.

. Developed pricing strategies for each hotel.

. Negotiated all corporate contracts with preferred customers.

. Wrote marketing, budget and action plans.

EDUCATION

B.S. - Marketing

Lakeland College, Madison, WI

B.S. - Business Administration

Lakeland College, Madison, WI

MBA - Entrepreneurialism (completed 15 credits)

Ball State University, Muncie, IN

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