Marketing Sales
Resume:
Dave Kogan
*** ** **** ****** ( Buffalo Grove, IL 60089 ( 847-***-**** (
**********@*****.*** ( http://bit.ly/Dave_Kogan
Marketing ( Public Relations ( Copywriting ( SEO ( Social Media
Unafraid to roll up my sleeves and dig right in
Talented, results-producing Marketing/PR Professional with a proven record
of accomplishment in planning and leading comprehensive marketing
strategies in support of business goals and objectives. Has expertise in
creating marketing tools and executing marketing programs. Solid leadership
skills; able to build and guide top-performing marketing teams and is adept
at coordinating overall marketing efforts and communicating with
management, vendors, and internal departments.
Copywriting / Web Content Copy Public Relations Program
Development / Writing
Social Media / SEO / Online Marketing Collateral Development
Marketing
Direct Marketing Programs Trade Show Management / Event
Planning
Professional Experience
PR / MARKETING CONSULTANT / COPYWRITER, 2009 - Present / DAVE KOGAN
CONSULTING - Buffalo Grove, IL
Create online marketing plans involving search engine optimization, search
engine marketing, social media marketing and email marketing components.
Develop public relations programs for trade and mainstream media for news
and product releases; to elevate awareness internally and externally. Write
articles, case histories/white papers and copy for advertising, new
packaging, web content and online / social media. Design alternate websites
to convey information about company's abilities so it is not related to the
ecommerce websites. Promote company through trade shows and the development
of traditional marketing collateral.
V Plan and implement online marketing plans including SEO, PPC, PR, and
rewrites of existing web content.
V Redesign AdWords campaigns which effectively doubled sales in Q1 of
2010 and quadrupled click rates while decreasing bounce rates by 60%.
V Create an email marketing program targeting online customers within
the last two years, which generated an additional 35% of online sales
in Q1 of 2010.
V Optimize websites with keyword rich content for SEO, PPC and organic
search; functional knowledge of html
V Develop PR plan to generate sales and buzz for new and existing
products and services - in one case implementing a company's first-
ever PR campaign in its 15 year history resulting in more interest in
company's asset recovery and reverse logistics abilities.
V Utilize social media tools such as Facebook, LinkedIn, Twitter, Digg,
YouTube, Wikipedia, Flickr, Google Buzz, social bookmarks, blogs,
Google Alerts, and online press release sites to boost rankings in
organic searches.
V Develop plans to increase a company's visibility online using search
engine optimization techniques including meta-tags, keywords, and back
links to increase rankings on search engines including Google, Yahoo,
Bing, Ask.com, Twitter and others.
V Implemented a plan to post and sell products on reseller and auction
websites such as BrokerBin, 4sni.com, TBNOnline, PriceGrabber,
PriceWatch, eBay, Amazon, Overstock.com, Buy.com, uBid, Craigslist,
Oodle, Facebook Marketplace and more.
V Copywriter for marketing collateral, press releases, web and social
media content, blogs, trade show materials and more.
V Designed new websites for companies with utilizing basic html
programming and static templates through weebly.com and
Startlogic.com.
V Re-brand a not-for-profit through a new website, internal/external
communications, social media and a targeted PR campaign.
V Clients included: Team Anixter, Hyper Microsystems, Choice Recognition
LLC, PluroTech, WebToMed, JK Financial Planning, R.S. Owens, Digital
Innovations, nexNeuro, Yanni Design Studio, Wed101.com, Sylvia Knilans
Inc and Body Empowered Fitness
MARKETING MANAGER / SR. COPYWRITER, 2008 - 2009 / BIRD-X, INC -
Chicago, Illinois
Define strategy, execute, and manage comprehensive marketing plan
encompassing integrated marketing initiatives designed to penetrate and
grow targeted markets. Communicate with customers, management, internal
departments, and vendors to coordinate overall marketing effort in
accordance with corporate goals. Play integral role in product development
activities. Prepare and manage $800K marketing budget.
V Drove up target-market product sales by 35% and increased sales
through distributorships, dealers and affiliates by 15%
V Planned/led execution of online advertising campaign, doubling monthly
revenue through implementation of online marketing campaign including
SEO, PPC and complete website overhaul into ecommerce sites from
resource driven sites.
V Created first-ever catalog for Bird-X, developed social media
marketing campaign, boosted organic search placements, and utilized
video sharing sites for how-to and press videos.
V Published articles and wrote case studies, white papers, advertising,
PR and other marketing collateral.
PR MANAGER / COPYWRITER / MARKETING ASSOCIATE, 2006 - 2008 / R.S.OWENS
- Chicago, IL
Develop range of marketing collateral including promotional materials,
direct-mail, print ads and web site content. Create new public relations
program to convey prestige and pride of company beyond the promotional
products and awards marketplace. Tracked, projected, and reported both
advertising and circulation-based marketing programs. Provided leadership
and direction to guide the creation of marketing materials and ensure
congruence with objectives. Wrote all published articles, PR/ad copy, web
content and case histories.
V Created new public relations program that gained the company
recognition for its products while also conveying the prestige of the
awards and their high-end clientele.
V Publicized company beyond "makers of the Oscar award" image through
mainstream media and gained notoriety within the local and regional
area as highlighted on The Learning Channel's "John Ratzenberger's
Made in America" television show; known as "the best PR Guy in the
industry".
V Updated out-dated marketing collateral for print and web, wrote web
content, articles and case studies for employee morale, created
targeted email blasts and developed new SEO campaign to boost organic
pay-per-click placements on search engines.
V Collaborated with HR department in communicating information to
employees thru bilingual newsletters, emails and special events for
employees including health & wellness fairs, ESL classes, motivational
speakers and experts in workplace safety.
V Rewrote all web content for Search Engine Optimization using keyword
rich content, meta-tags and hyperlinks to aid in higher organic search
rankings.
V Recreated advertising campaign by focusing on two separate markets:
custom awards and stock awards, while also focusing on employee
recognition, distributors and trophy dealers and the end-user through
targeted campaigns online and in print.
MARKETING CONSULTANT / COPYWRITER, 2004 - 2006 / DAVE KOGAN CONSULTING
- Buffalo Grove, IL
Assist in generating new customers for retail apparel, home furnishings,
council membership and lessees. Create new marketing collateral, trade show
management, event planning, campaign coordination and direct website
creation.
V Developed catalog inserts, new direct mail campaigns and newsletters
to reenlist new members and gain new prospects
V Aided in development of new logistics program that leased out extra
call center and warehouse space.
V Conceptualized and wrote direct mail, print ads, case studies, trade
articles, white papers, web content, etc.
V Wrote technical manuals for barcode software.
V Acted as campaign/PR coordinator to replace an incumbent for a seat on
the Wisconsin State Senate.
V Planned grand opening events, created marketing collateral and leasing
brochures/collateral for newly constructed and existing medical office
buildings.
V Designed and developed leasing materials including vacancy boards, new
lease marketing packets, and marketing materials for real estate
management offices for medical office buildings.
V Wrote telemarketing call scripts for defibrillator machines;
fundraising, and informational calls about not-for-profits.
V Created grand opening marketing materials, seminar materials,
PowerPoint presentations, and marketing collateral to introduce new
products and new company headquarters within the postal sorting
industry.
V Extensive and direct experience in the development of websites,
literature, trade shows booths, etc.
V Clients included: Lillibridge, Spiegel, Andrew Stiffler for Wisconsin
State Senate, iLink Global, Warehousing Education Resource Council,
ATC Touch Screen Computers, American Red Cross of Greater Chicago, JTC
Advertising, Bowe Bell + Howell
MARKETING MANAGER, 2002 - 2004 / TORNADO INDUSTRIES - Harwood Heights,
IL
Manage marketing, public relations, advertising, direct-mail, and oversee
web site development. Create new marketing collateral for company and
private label distributors. Ensure marketing activities and budgets align
with company objectives and goals. Guide sales associates and outside
agencies in the creation of marketing materials and ensure congruence with
objectives. Liaison with production and engineers on progress of new
products for market launch and market updates of existing products to
customers and end users.
V Re-invented company as an innovative leader with top-notch R&D of more
efficient, safer, and ergonomic cleaning equipment through targeted
marketing activities with budget of approximately $1.5M.
V Developed trade show program in new markets that increased sales by
40%.
V Created certification program that increased warranty sales by 34% and
distributor sales by 13%.
V Repositioned out-dated products that increased sales for more
industrial cleaning products by 8%.
V Designed new marketing collateral and advertising, wrote three monthly
e-newsletters (dealers, distributors and end users), authored case
studies and white papers regarding cleaning industry.
V
MARKETING CONSULTANT / COPYWRITER, 1999 - 2002 / DAVE KOGAN CONSULTING
- Buffalo Grove, IL
Establish marketing goals, strategies, public relations, increase
membership, rewrite web content, and market non-profits. Assist in web site
promotions and membership marketing programs. Develop creative print and
online marketing collateral. Provide direct support to marketing
departments, sales managers and c-suite executives.
V Re-developed market strategy that retained members for associations
and sought out potential candidates for new membership.
V Developed a new brand identity for several clients that increased
brand awareness and sales by a combined 34%.
V Improved performance and sales tactics at trade shows and exhibitions
that developed sales in new markets and increased sales in existing
markets by 18%.
V Contributed campaign theme ideas that proved effective in delivering
overall message.
V Wrote articles, case studies and created marketing collateral for
print and web use and mainstream media outlets.
V Clients included: Atlas Companies, American Medical Association,
DevMachine, Toshiba Machine, Galileo, Liberty Group Publishing,
Christopher House, Hewitt, Houghton Mifflin, Northwestern University
Alumni Relations, Temple Sholom, Liberty Group Publishing, Tele-D
Marketing, Marketing Support, Inc., Grubb + Ellis
MARKETING COORDINATOR, 1997 - 1998 / ATLAS COMPANIES - Schiller Park,
IL
Assist in the transition from an outsourced marketing program to an in-
house program. Develop creative copy for all divisions within the Retail
and Sales Division. Plan and execute inside training and certification
programs. Build new marketing database that included existing customers and
prospects. Assist marketing manager and sales manager with projects. Assist
in launch of new products.
V Built new database of existing customers from targeted telemarketing
campaign that resulted in new sales for products in forklift and
equipment division.
V Developed in-house OSHA certification program for forklift operators.
V Researched and wrote internal and external newsletters.
V Created new marketing collateral and wrote copy for monthly newsletter
and web content for new website.
V Designed and wrote monthly newsletter; researched content for
articles, interviewed customers and industry experts, etc.
Education & Credentials
Bachelor of Arts Degree, Marketing Communications, 1997 ( Columbia College
- Illinois, USA
Tools of the Trade
Computer Skills: Advanced levels of Microsoft Office Suite for 2008, XP and
Vista, Word, Excel, PowerPoint, SharePoint, Publisher, PageMaker,
FrontPage, Quark Express for PC/MAC, Illustrator for PC/MAC, PhotoShop for
PC/MAC, PDF Writing/Creating programs, WinMan, AS400, MFG Pro 9.15,
Goldmine, Act!, Ecometry, Everest, Cognos, Sugar, Salesforce.com, Constant
Contact web e-blasting program, iGoogle Analytics, Google apps, etc.
Manuals of Style: AP Manual of Style, AMA Manual of Style, The Science and
Technical Manual of Style and The Chicago Manual of Style.
Social Media: FaceBook, Twitter, HootSuite, Tweetdeck, Google Analytics,
Google Apps, YouTube, Photobucket, Google Buzz, bit.ly, tinyurl, Vimeo,
Wikipedia, Flickr, LinkedIn, Plaxo, StumbleUpon, WordPress, Digg, Reddit,
Delicious, Technorati, social bookmarking, blogs and many other social
media tools and applications.
Portfolio: may be viewed at - http://s894.photobucket.com/home/davemkogan
References
Available upon request.
Contact this candidate