Sales Manager
Resume:
F. Bertrum Oberhansley, LC
Dallas, TX ***** • (**1)917-2251c (972)495-2972h
****.***********@*****.***
Regional Sales Manager
Product Sales & Management Executive
Strategic growth and Product visibility
Able to achieve results others believed to be impossible
Specification Sales - Technical Problem Solving - Quality Solutions - Product Management
CORE COMPETENCIES
• Technical Product Support • New Product Ideation • Product
Launches
• Specification Feature Creation • Competitive/ Strategic Planning • Budgeting/
Forecasting
• Prospecting/ Client Cultivation • Literature Development • Training/
Presentations
HIGHLIGHTED CAREER ACHIEVEMENTS
• Revenue Generation - In one year, $1/2 million plus in sales from one product for
LSI Industries.
• Effective Face Lift – Provided Hoover Dam a 23% energy savings, 50% reduction in
maintenance cost and a more aesthetically pleasing appearance using Hydrel
products.
• Account Development – Raised visibility of BK’s products 75% in Central US in 1
year.
• Market Penetration - As Director of Technical Service for LITE360, increased sales
representation by an unprecedented 30% within one year.
Demonstrated success records in:
Present, manage and position product lines in the architectural arena.
Distill value, overcome objections and secure hard to close deals.
Employs rep agency and direct sales strategies and tactics for commercial
specification projects.
Transform creative custom product ideas into solutions targeted at utilities and
municipalities.
Motivate representatives to peak performance levels.
Proven record of initiative and success in product training and specifier
relationship development. Specification assistance and project management are
within environments from small projects to large-scale architecture and design firms.
.
PROFESSIONAL EXPERIENCE
F. Bertrum Oberhansley
Product Sales & Management Executive
Page Two
BK Lighting www.bklighting.com Nov. 2008
– Dec. 2009
Central Regional Sales Manager
• Raised visibility of products 75% in Central US in 1 year.
• Increased specification client base by 31% within one year.
• Generated sales through agency training and custom use products.
• Worked closely with clients to identify needs, challenges and provided solutions-
oriented product ideas. Demo new product technology and construction to establish
product familiarity.
• Served as intermediary to engineers, architects and designers with product
development.
LITE360 www.lite360.com Jan.2008 –
Oct. 2008
Director Technical Services/Central Regional Sales
• Promoted products to specification community with revolutionary technology.
• Represented company to clients; developed and recommended custom uses;
developed new accounts; reactivated dormant client relations, deepened and
broadened long term relationships.
• Managed and cultivated Central Region; increased sales representation by an
unprecedented 30% within one year.
• Responsible for planning, execution, and follow up details of trade show exhibitions.
LSI Industries www.lsi-industries.com
2005 – Dec. 2007
Architectural Outdoor Product Manager- National
• Generated $1million plus in one year, on one product developed for Ft. Pierce, Florida.
• Cultivated relationships within specification community; critical for competitive times.
• Managed improvements, new literature proofing and new launch materials.
• Field technical inquiries; converted to new sales opportunities
US Pole Company www.usaltg.com
2002 - 2005
Manager
• Raised Brand recognition 20% with new product ideation and presentations
• Realized a savings of $500K in negotiations utilizing technical expertise.
• Developed and managed Quality Assurance team; achieved unprecedented
improvements of customer satisfaction.
Hydrel www.hydrel.com
1985-2002
Technical/Marketing Support Manager- National
F. Bertrum Oberhansley
Product Sales & Management Executive
Page Two
• Hoover Dam was provided more aesthetically appealing illumination while
realizing a 23% energy savings and 50% reduction in maintenance cost.
• Assembled a team of professionals to provide service second to none in the industry.
• Cultivated relationships within specification community to ensure product identity.
• Served as intermediary to engineers, architects and designers with product
development.
EDUCATION
Antelope Valley College, Pierce College, West Valley Occupational,
Dale Carnegie Sales, GE Lighting School, ITL Photometrics
ACCOMPLISHMENTS
Eagle Scout – Boy Scouts of America
Woodbadge Leadership certified – BSA
Lighting Certified – NCQLP
Electrical Contractors License- State of California
ORGANIZATIONS
Chairman – Landscape Lighting Committee – IES
Member – Lighting for Senior Living Committee – IES
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