Sales Manager

PETER A. PLATI III

*** ********* *******

Peekskill, NY 10566

914-***-**** (H)

P R O F E S S I O N A L E X P E R I E N C E

Coca-Cola Bottling Co. of NY (Division of CCE), Elmsford, NY

March 1993 to January 2009

CATEGORY MANAGER (Jan 2006 to Jan 2009)

. Work with Chain Sales Managers to develop strategies to enhance the non-

alcoholic beverage segments in specific customer chains.

. Present to and work with chain accounts in an effort to increase customer

beverage sales.

. Analyze data and develop selling stories using several data sources,

including AC Nielsen, Spectra, Scarborough, MVI, and CCE Internal data

systems, as well as others. This data is used to determine consumer

preferences at specific outlets. Strategies and plans are then

developed.

MANAGER OF ACCOUNTING, PLANNING AND SALES ANALYSIS (Jan 2003 to Dec 2005)

. Managed 14-person accounting and financial analyst department; worked in

coordination with corporate offices located in Atlanta, Georgia and

shared service center located in Tampa, Florida.

. Responsible for month-end close process, account reconciliation review

process, branch accounting, cost accounting, CMA/CTM accounting,

redemption accounting.

. Led the New York Division through the yearly budgeting process and weekly

forecasting process.

. Oversaw the reporting and analysis function, contract analysis, other ad

hoc projects.

MANAGER OF PLANNING AND FINANCIAL ANALYSIS (Sept 2001 to Jan 2003)

. Managed 7-person department responsible for budgeting, forecasting,

reporting, business analysis, CMA/CTM Accounting, ABC projects, and

customer contract analysis.

. Spearheaded company's first countrywide Activity Based Cost project,

including training 40+ people to gather, download, and compile data;

Presented results to supply chain for making changes to improve

productivity; Prepared 14 other division leads to run the same project in

their own divisions.

AREA FINANCE MANAGER (Jun 1998 to Sept 2001)

. Liaison between 5 sales branches, an Area Vice President and the Finance

departments.

. Managed the P&L Statements for the 5 branches; educated the sales

branches on the P&L statements.

. Responsible for annual budgeting, weekly forecasting and reporting.

. Created productivity statistics using payroll, sales and P&L reports.

. Trained 5 branch analysts on reporting, budgeting, forecasting and

reading financial statements.

SENIOR FINANCIAL ANALYST (Mar 1996 to Jun 1998)

. Responsible for Sales Reporting, Volume and Revenue budgeting,

forecasting.

. Researched any volume/sales issues in the system.

. Managed 1 Staff Analyst.

. Company administrator for new internal Sales Reporting system.

. Trained roughly 150 people on the new internal Sales Reporting system.

SENIOR ACCOUNTANT (Mar 1995 to Mar 1996)

. Analyzed Fixed Asset accounts for entire company/prepared Fixed Asset

reports.

. Analyzed Cost of Goods Sold for fountain division and generated schedules

for reporting packages.

. Performed account reconciliations and analyses.

. Set up system queries to extract data for reporting, forecasting, and

budgeting purposes.

. Managed 1 Staff Accountant.

ACCOUNTANT (Mar 1994 to Mar 1995)

. Prepared and input journal entries.

. Prepared account reconciliations, researched issues with account

balances.

. In addition, took over all capital accounting 3 months after taking

position.

P. Plati, Page 2

BASIS FILE COORDINATOR (Mar 1994 to Mar 1995)

. Managed and maintained company's fountain customer files/price files.

. Prepared fountain customer files/price files for conversion to bottle/can

system.

. Developed resale certificate project strategy and saw project to

completion.

ACCOUNTS PAYABLE / PAYROLL CLERK (Mar 1993 to Mar 1994)

. Input invoice information into the accounts payable system.

. Input payroll information into the payroll system.

. Researched accounts payable/payroll inquiries.

Larsen Motors, White Plains, NY

ASSISTANT MANAGER

. Scheduled and supervised repair jobs, obtained estimates and monitored

all ordering of parts, supplies.

. Supervised operations in the owner's absence.

Ardwick Corporation, College Park, MD

CO-OWNER / MANAGER

. Formed a partnership in the food services industry.

. Developed a bookkeeping system, prepared monthly financial reports,

oversaw hiring, supervised A/R, A/P,

and Payroll.

. Implemented an advertising strategy which grew revenues to $200,000 the

first year.

E D U C A T I O N

Pace University Lubin Graduate School of Business-White Plains, NY

MASTERS DEGREE IN ACCOUNTING

Trinity College - Hartford, CT

BACHELOR OF SCIENCE IN ELECTRICAL ENGINEERING

C O M P U T E R S K I L L S

Microsoft Excel, Lotus, Microsoft Word, Word Perfect, Oracle-G/L, A/P,

Fixed Assets, Sales Reporting Systems-BASIS, Margin Minder, SAP

Financials, UFP, AC Nielsen, Spectra

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