Marketing Manager

Troy G. Mikell

*** **** ****** ** . ********* . MN . 55902

507-***-**** . ****@*****************.***

Objective

To bring more than twenty years of advertising, design, marketing and

entrepreneurial experience to a company that is looking to broaden their

market share and propel their brand identity forward. My verifiable track

record of accomplishments in these areas, including business ownership,

creative development and implementation, account prospecting and management

and the unique craft of copywriting will enable me to transfer these skills

to help your organization achieve heightened brand awareness and increased

productivity.

Summary of Qualifications

. Experienced marketing professional with emphasis on brand management,

creative implementation and

execution for dozens of businesses of varying sizes on a local and

national level.

. Thorough knowledge of advertising, marketing and design.

. Ability to communicate effectively with all levels of management, media

contacts and all supporting vendors.

. Skilled in creative development for all mediums including print, web,

broadcast and environmental design.

. Proficient in new business development.

. Effective manager of small to medium groups of personnel.

. Highly proficient in copywriting.

Experience

1998 -Present Mikell Ad + Design, LLC, Rochester, MN

CEO/ Creative Director

www.mikelladvertising.com

Responsible for full scope of agency functions including business

development, creative direction, copywriting and account management for the

agency's local and national client roster. From its' inception,

the agency continually grew on average 30% to 90% per year by expanding

market penetration from Southern California to a national level. Client

base ranged from new businesses with needs for complete identity

development, to companies requiring brand/identity maintenance or

enhancement. Agency roster included the luxury divisions of many regional

and national multi-family home developers and management companies,

single-family home developers, bespoke jewelers, custom clothiers, high-

profile hotels, shopping centers,

food services and various consumer products and services.

. Prospected and developed new business.

. Executed brand / identity development for new and existing products and

services.

. Managed ongoing maintenance and guidance of all accounts.

. Orchestrated creative strategizing and program implementation for

clients.

. Wrote all copy for various mediums.

. Managed advertising and marketing campaigns for print, outdoor, web,

broadcast and new media.

. Negotiated and purchased media and printing.

. Presentation and sales of creative programs.

. Managed staff of creative personnel.

. Managed all vendor relationships.

Troy G. Mikell

2009 -Present Maximus Software, LLC, Rochester, MN

Creative/Marketing Director

Initial responsibilities included spearheading the marketing and creative

direction for this company's new iPhone app called iBlurb. Primary

responsibilities are now focused on the expansion of several new smart

phone app concepts which have been designed and targeted towards specific

markets.

. Prospecting and development of all new business.

. Management of ongoing maintenance and guidance of all accounts.

. Orchestration and creative strategizing for prospective clients.

. Creative and strategic input of all app software design.

. Concept and develop all proprietary marketing material.

. Concept and creative direction of the company's web site.

. Writing of all sales and advertising material for various mediums and

client procurement.

. Presentation and sales of customized creative programs.

Relativity Marketing, Los Angeles, CA

Creative Director . Account Manager/New Business Development

Responsibilities included management of creative development and continuity

of all the agency's accounts along with developing new business from a

variety of disciplines.

Hubbard/Kovach Marketing, Costa Mesa, CA

Senior Copywriter

The Weston Group, Los Angeles, CA

Senior Copywriter

RAP Communications, Los Angeles, CA

Senior Copywriter

The Good Guise Advertising, Los Angeles, CA

Senior Copywriter

Deulofeu/Wilson Advertising Los Angeles, CA

Senior Copywriter

Ogilvy & Mather Advertising Los Angeles, CA

Education

The Advertising Center - Advanced Advertising Programs

Steve Garey's Creative Copywriting Workshop

WSAAA Carson/Roberts Creative Program

California State University, Northridge - B.A. Communications/Advertising

Achievements

Recipient of more than 30 awards for the development of numerous

outstanding creative advertising

and marketing programs. Organizations who have recognized these skills and

talents include;

. The Davey Awards . The Institute of Real Estate Marketing

. MarCom Creative Awards . Tellys

. Summit Creative Awards . Magic Awards

. Communicator . Elan Awards

. Hermes Creative Award

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