Fred J Rodriguez
Chicago, IL 60613
******@*********.***
A highly motivated, professional, organized, detailed oriented individual
with extensive experience in all aspects of property management operations
and financing, inclusive of real estate acquisition and disposition.
Involvement in all types and classifications of residential luxury
buildings, office and bond financed buildings. Proven asset management and
administration of privately owned, corporately owned, condominiums,
cooperatives and fee managed buildings.
Career History Note: FSR (First Service Residential) a division of First
Service, Inc (FSRV) is the majority owner in all of the entities listed
starting at 1994, in addition to 18 other Property Management Organizations
throughout the country.
Premier Communities (FSR)
Dallas, TX
Vice-President - High Rise Division & Building Operations
September 2009 - Present
Development of the High Rise Condominium Association Division in the
Dallas/Ft. Worth Metroplex area. All inclusive responsibilities in the
establishment of business SOP, operational procedures and protocols for all
high-rise buildings. Development of all training disciplines for high rise
personnel, inclusive of housekeeping, maintenance, engineering, valet
services, concierge, front desk, General Managers and administrative
personnel. Establishment of Safety/Loss Prevention processes, OSHA
compliance requirements, On-going and preventative maintenance procedures,
asset management and administration, contract analysis and administration.
Directly responsible for the overseeing of all components of the operation
of 6 luxury high rise communities totaling 1500+ units. Implemented the
procedure for starting up both newly developed and existing communities.
Responsible for the due diligence process for new business accounts in
Tyler, TX and Houston, TX augmenting the portfolio by an additional 500
units. Developed processes for collections, utility brokering, and other
soft service ancillary revenue generating programs. Successfully increased
gross margins by 6.3% and EBITDA by 3.1% above targeted budget.
Wolin-Levin, Inc.(FSR)
Chicago, IL
Vice-President of Business Development
Feb 2006 - September 2009
Responsible for the implementation of systems, procedures and protocols for
the organization in keeping with the FSR business model for a medium sized
Property Management organization of 30,000 units. Implementation of
marketing initiatives, advertising, educational seminars, collateral
material development and corporate web site integration. Specific duties
include new client acquisitions in the cooperative, condominium, commercial
and residential real estate market. Development and implementation of
corporate structure for organization encompassing all facets of the
operations ranging from corporate accounting protocols in compliance with
Sarbanes Oxley requirements, association accounting, Human Resources,
Project Management, Technology integration, LEEDs Certification
requirements, Property Management, ancillary service and revenue sharing
agreements. Portfolio Developer consulting from concept design, proforma
development, pre-construction through opening and final CO. Project
management services for client communities inclusive of tuck pointing,
riser replacements, elevator modernization, roofing, painting and
waterproofing, window replacement, Fire/Life Safety Integration and HVAC
upgrades and retrofits. Additional responsibilities include the
implementation of preventative maintenance standards and processes, quality
assurance standards and reoccurring maintenance requirements. Formalized
training and development of executive level staff, on-site personnel,
maintenance and housekeeping individuals. Successful gains in top line
growth of 15% annually year over year. EDITDA growth of 3% over targets
annually.
The Continental Group, Inc.(FSR)
Hollywood, FL
Sr. Vice-President - Property Management & Property Services
Mar 2003 - Jan 2006
Dual roles in property management and property services; Property
Management responsibilities encompassed the administration and operations
of a business unit of a multi site portfolio of 46 luxury communities with
annual gross revenues in excess of 38 million. Additional duties in the
direct supervision of 5 executive level managers and their respective
staff. Property Services responsibilities included the evaluation and
recommendation of building systems related to the services provided to the
client base; concrete restoration, painting, waterproofing, HVAC
installations and retrofits, landscape maintenance and installation, pest
control, plumbing and electrical. Development of RFP's, contract
administration and negotiation, VE Design criteria, ROI analysis on CapEx
improvements, project and construction management and administration.
Notable projects: Hemispheres Condominium - Hallandale Beach, FL 475,000 sq
ft parking, pool and pedestrian deck restoration $4.3 million, Doral
Pointe, Miami, FL landscape design and installation (Post Hurricane)
$240,000. Brickell Place II, Miami, FL 400 ton chiller and cooling tower
replacement $750,000. Island House Cooperative, Key Biscayne, FL - HVAC
Performance contract retrofits of fan coil units, chiller, boiler, total
window replacement and heat exchanger installations $6.8 million.
The Continental Group, Inc.(FSR)
Hollywood, FL
Sr. Regional Vice-President
Jan 2001 - Feb 2003
Responsible for the overall direction and administration of a business unit
portfolio of 46 Luxury high-rise residential communities with total gross
revenues in excess of 38 million dollars. Involvement in contract
administration, budgeting, strategic planning, labor relations, training,
quality assurance, project management and general stewardship of the client
base. Direct supervision of (5) Senior Level District Managers in the
organization, each respectively with their own property portfolio.
Additional duties involve the development of new business acquisitions,
preparation of and administration of proposals and general sales efforts.
Directly responsible for the increase in net earnings (EBITDA) over the
past three years from 2.1% to 6.4%. Additional involvement in overseeing of
ancillary operations inclusive of HVAC, Landscaping, Irrigation, Concrete
Restoration, Painting, Pest Control and Plumbing. Other duties encompass
the formulation of long term strategic plans for the direction of the
organization in addition to the promotion of the corporate culture.
The Hemispheres Condominium Association, Inc.
Hallandale, FL
General Manager / Property Manager- The Continental Group, Inc.(FSR)
Apr 1994 - Dec 2000
Responsible for the overseeing of all operations and functions encompassed
in the management of a 1345 unit residential community with a staff of 112
employees. Involvement in the initial start-up team responsible for the
acquisition of a management contract between the association and the
Continental Group, Inc. Ongoing involvement in the daily operations of
1295 residential units (4 high-rise towers) and 13 commercial units.
Commercial tenants include 2 restaurants, barber shop, dry cleaners, snack
bar, 2 convenience stores, beauty parlor, CPA, attorney, dress shop, travel
agency, audio and video repair shop. Duties include the preparation and
administration of a 7.3 million dollar annual budget, monthly revenue and
expense projections, accounts receivable, in-unit maintenance, contract
administration, MIS administration, audit procedures and controls,
preventive maintenance programs, commercial lease administration, service
agreement management and inventory control procedures. Successfully
implemented an energy performance contract with SIEBE Environmental
Controls, Inc. Secured financing for the 1.5 million project without a
special assessment. Established a credit line for the Association in the
amount of 1.2 million dollars on a promissory basis. Presently involved
in an extensive concrete/waterproofing rehabilitation project estimated
in excess of 5.9 million dollars, an updating of the building's fire/life
safety systems, lobby refurbishment, and a performance contract with SIEBE
Environmental Controls which encompasses all aspects of the physical plant
HVAC systems. Successfully reduced payroll and operating expenses by 32%
within the first year of administration, resulting in a surplus in excess
of $200,000. Instrumental in the controlling of expenses which has
resulted in the stabilizing of monthly maintenance assessments over the
past four years. Successfully negotiated reduced insurance premiums over
the past 4years in excess of $95,000.
L'Excellence Condominium Association, Inc.
Pacific International Equities Development
Miami Beach, FL
Property Manager - Building Administrator
Jan 1993 - Mar 1994
Responsible for the institution of all building operating systems and
services for a luxury high-rise community. Implemented all building
services inclusive of security, valet, concierge, custodial and maintenance
personnel. Acting as Financial Administrator and Comptroller on behalf of
the Association and Developer. Duties include the preparation of all
financial statements, establishment of an automated accounting system,
accounts payable, accounts receivable, collections, cash management and
investment. Successfully reduced overall operating expenditures by 32.4%
resulting in a substantial cash surplus for the Association. Formulated
and implemented all service agreement contracts. Conducted construction
and engineering audits of the buildings' infrastructure. Involved in
producing the diligence on the structure in preparation of the transition
from the developers' Board of Directors to the owners. Additional
involvement with the development company in formulating start-up procedures
for 7 additional projects totaling 2530 units.
Heitman Properties, Ltd.
Chicago, Il
Property/Operations Manager
Jan 1990 - Jan 1993
Responsible for the start-up operations of luxury high-rise 300 unit
residential building on Brickell Key, Miami, FL, 216 units in Cranston, RI
and 440 unites in Doral Park (Miami), FL. Duties included the negotiation,
implementation and drafting of service agreements for all vendors.
Establishment of quality assurance standards. Budget formulation, project
collections, income and expenditure projections, monthly reporting of cash
statement variance, quarterly accrual reporting to investors. Coordinated
build-outs of office and tenant spaces, instituted all aspect of
mechanical, structural, and engineering reports, interviewing and hiring of
all on-site personnel. Rhode Island: Exterior building rehabilitation,
upgrading of landscaping, fire-life safety system, unit and common areas.
Other duties included the formulating of a full scale marketing program,
encompassing all phases of media, corporate relocation programs,
advertising insert development, and formulation of all collateral
materials. Successfully increased net occupancy from 48% at the point of
acquisition in September to 85% by December. Miami: Due diligence for the
acquisition of a luxury apartment community. Responsibilities also
included start-up operations, budget underwriting, contract negotiation and
implementation, establishment of a full scale marketing program, build-out
of administrative office, rehabilitation of the clubhouse and pool areas,
installation of security and monitoring systems, and upgrading of building
exteriors and project landscaping. Additional responsibilities included
the forecasting of revenues and expenditures, monthly reporting on a cash
basis and quarterly reporting on an accrual basis. Increased investor
yield from 7.25 to 8.10 during the first six months of operation.
R&B Enterprises, Inc.
Los Angeles, CA
Property Manager
Feb 1987 - Jan 1990
Responsibilities included the management and operations of residential
building ranging from luxury high-rises to bond financed properties.
Duties included budget preparation, marketing, advertising, sales programs,
resident retention programs, employee motivation, finance, expense control
procedures, revenue and expense projections, collections, security, tenant
improvements, build-outs, maintenance, capital improvements, corporate
business development, building acquisitions, compliance reporting for
Low/Moderate Income Programs, Affordable Housing Program and Section 8 for
both Federal and State agencies, cash management and business
administration. Additional duties included the controlling of the pre-
opening and start-up operations for three fee-managed acquisitions and bond
refinancing for two existing properties. Reduced overall expenses of
property portfolio by 15% resulting in a net operating income gain of 8.2%.
Grand Champions Resort
Indian Wells, CA
Assistant General Manager
Apr 1986 - Jan 1987
Responsibilities included the overseeing all facets of the daily operations
of a luxury five star 340 suite resort hotel in the Palm Springs, CA area,
inclusive of a 10,000 seat tennis stadium, 16 tennis courts, 4 restaurants,
full service SPA and salon operations and a 18 hole Championship golf
course. Daily restaurant operation reporting inclusive of food and beverage
cost analysis, purchasing, POS monitoring, inventory control, menu planning
and staffing requirements. Additional involvement in the 12 resort villa
operations inclusive of butler training and protocol procedures. Daily
monitoring of the rooms division area, front desk, catering, housekeeping,
F&B outlets, maintenance and concierge services.
Disneyland Hotel
Anaheim, CA
Front Office Manager
Feb 1985 - Mar 1986
Responsibilities included the management of the Front Office and
Reservations areas for a 1174 room resort, occupancy and revenue
projections, yield analysis, budget preparation, expense controls, software
development, employee training and human resource functions. Successfully
increased net occupancy from 75% to 89.9%, with an 8% increase in gross
revenues and 16% reduction of payroll and other operating expenditures.
Rockresorts, Inc.
New York, NY
Operations Manager
Apr 1980 - Jan 1985
Responsibilities included the establishment of a nationwide marketing and
reservations center. Additional duties included the marketing and
operations of six resort hotels, (Caneel Bay, USVI, Little Dix Bay BWI,
Woodstock Inn, Woodstock, VT, Kapalua Bay, Kapalua, HI, Jackson Lake Lodge,
Jackson, WY, Boulders Resort, Carefree, AZ )12 restaurants, 4 Championship
golf courses, F&B outlets, and retail outlet operations, travel and tourism
promotions, advertising, feasibility studies, revenue projections, pro-
forma preparation, demographic studies and media analysis. Developed and
implemented cash management procedures for Caribbean properties and
directed the installation of an IBM Mainframe automated system and AT&T
voice and data communications system.
PERSONAL DATA
Community Association Managers License Real Estate Broker RI, MA, NY
Real Estate License FL, CA University of Pennsylvania B.S.
CHA (Certified Hotel Administrator) Fluent in Spanish