Sales Manager

CARRIE M. BAUMAN

***** ***** ***** ******, *******, NC 27617 ( Mobile 919-***-**** ( Home:

919-***-**** ( ************@**.**.***

A high energy, healthcare product management professional with a

successful 10+ year track record specializing in creating and launching

new products and solutions that acquire and engage customers, build

brand equity and increase EBITA.

( Market Analysis and Strategic Planning ( Product Roadmap

Development ( Sales Enablement ( Business Case Development (

Financial Analysis, Pricing, Fiduciary Responsibility ( Campaigns

and Targeted Strategies ( Sales Toolkit Development ( Product

Launch, Education and Communication ( HIPAA, FTC Red Flags, HITECH

(

Career Highlights

Successfully developed and launched five brand new healthcare IT products and

created two new high value solution suites that have collectively generated over

$650M of revenue. Six of eight hold the dominant market share position in each of

their respective segments. Pragmatic Marketing Certified product professional.

Created customer engagement campaign for large customer base encouraging them to

participate in KLAS market research. Resulted in a #1 ranking in the Nurse/Staff

Scheduling market segment for 3 consecutive years.

Ability to look across solution suites and corporate divisions to leverage cross

selling and pull through opportunities. Created one to three year strategic

marketing plans for solution suites as well as tactical strategies that build brand

awareness, customer retention, sales funnel growth in order to generate 8 - 10%

annual sales increases.

Embraced Web strategies for building brand awareness and create a connection

between the Per-Se and McKesson brands as well as Resource Management Solutions and

Clinical Solution Suites. Developed Web strategy for Workforce Management

Solutions that included sales portal pages, HTML campaigns generating with over 2M

visitors, product Web sites, Web analytics and SEO.

Professional Experience

Silverchair Learning Systems [pic]

Interim Director, New Product Development -

Charlottesville, VA and Cary, NC

Updated, branded and re-launched Assisted Living, Home Health and Hospice as well

as Long Term Care Curricula to increase revenue in each market segment by per $3

per user per year.

Established metrics, re-organized Content and Product Teams and used quality

improvement techniques to streamline production and improve quality. Efforts

resulted in annual production goals being met in 5 months and 18 regulatory

changes being incorporated ahead of schedule.

Created and launched new Leadership curriculum for LTC administrator continuing

education requirements more than four months ahead of schedule worth $250K of

incremental value.

McKesson [pic]

Director, Product Marketing - Workforce Management

Solutions - Durham, NC (9/2006 - 4/2009)

Created market-changing Workforce Management solution suite through acquisition

and organic growth worth $43M annual revenue on $21M operating expense.

Positioned for subsequent annual growth of 8 - 10%.

Prepared communication plan for Per-Se Technologies during McKesson acquisition.

Lead "Four Pillars of Growth" communication and reporting strategy across

departments.

Successfully engaged client base to vote ANSOS One-Staff as KLAS category leader

honors for three consecutive years.

Created three year strategic marketing plans and provided project management for

marketing campaign execution that resulted in $41.1M gross weighted funnel.

Re-branded all sales materials and presentations, created ROI calculators, built

internal sales portal and external Web site at www.mckesson.com/workforce,

optimized search engines, created Web-based campaigns to acquire, retain and up

sell, built PR strategies and webinar series for enhanced brand awareness.

MercuryMD [pic]

Product Manager and HIPAA Privacy/Security Officer - RTP,

NC (6/2004 -7/ 2006)

Launched MData Mobile Charge Capture to 26 inaugural customers.

Served as HIPAA privacy and security officer until acquisition by Thompson.

Bloodhound Technologies [pic]

Account Management - RTP, NC (4/2003-5/2004)

Project manager for new revenue cycle implementations and claims/denial

expansion services.

Built relationships with clients and grew their use of Claimsguard by 145%.

McKesson [pic]

Director, Product Marketing - Enterprise Imaging Group -

Alpharetta, GA (9/2000 - 9/2002)

Product Manager - Horizon Patient Folder (1/2000 - 9/2000)

Developed strategic marketing and messaging, lead generation, brand awareness

campaigns, sales toolkit, user group and conference coordination as well as

public relations activities contributing to 47% market penetration and business

unit growth from $36M in revenue on $18M operating expense to $100M+ of revenue

in less than three years.

Launched Horizon Business Folder, re-branded Electronic Patient Folder to

Horizon Patient Folder solution suite and created McKesson Enterprise Imaging

solution suite branding. Best sales education session 2002 national sales

meeting.

Provided support and subject matter expertise to HIPAA Project Office as

conference speaker and author.

Successfully brought to market releases 4.5 and 6.0 of Horizon Patient Folder.

Clinical Experience

Children's Healthcare of Atlanta - Atlanta, GA (6 month [pic]

contract)

Interim Department Manager of Medical Records - during HIS

Implementation

Worldwide Clinical Trials

Worldwide Manager of Clinical Information - Kennesaw, GA

(1997 - 1999)

[pic]

Implemented document imaging system for CRFs and regulatory documents. Managed

central files - 12 FTEs.

Wrote business case for study start up team. Created and managed department of

6 study start up project coordinators.

Newton General Hospital [pic]

Director, Medical Records - Covington, GA (1995 - 1996)

HIM Department head and Privacy/Security Officer for community hospital - 11

FTEs.

Worked with Medical Staff to reduce delinquent records from 276 to 10 in less

than two months.

Eliminated backlogs in transcription and filing within 30 days of arrival.

Chairperson of interdisciplinary quality committee as well as owner of JCAHO

Information Management Plan.

Duke University Medical Center [pic]

Assistant Director, Medical Records - Durham, NC (1993 -

1995)

Responsible for Release of Information, Filing, Information Systems, Reception,

Master Person Index Unit - 75 FTEs.

Successfully introduced over 60 PCs and four new HIM systems into a previously

manual environment.

Improved efficiency of MPI unit by 25% and used CQI techniques to improve

record availability by 138%.

Education

Central Michigan University - Atlanta, GA campus

Completed coursework for executive masters program in Health Services

Administration. 3.83 GPA

[pic]

The Ohio State University - Columbus, OH

B.S. Health Information Management Systems (HIMS) 3.21 GPA

AHIMA Registered Health Information Administrator (RHIA 19880)

B.A. Communication, Minor in Economics

[pic]

Certifications / Specialty Training

[pic]

Pragmatic Marketing Certified Product Manager

95% Share Marketing

[pic]

Publications/Presentations

( IT Healthcare Strategies monthly column for two years.

( "HIM Innovations" monthly column in Advance for Health Information Management

Professionals Magazine for two years.

( Wrote journal articles and Web-based columns for:

( Journal of HFM

( Journal of AHIMA

( Advance for Health Information Executives

( Modern Healthcare

( HFMA Business of Caring

( Member of NCHICA development and Marketing Teams that created HIPAA EarlyVue

software tool.

( 14 industry presentations at HIMSS, TEPR, AHIMA, MGMA, eMD/Healthcare

Informatics, GAHIMA, user groups plus numerous webinar and sales presentations.

( Member of AHIMA, NCHIMA, HIMSS.

Professional Affiliations

( Member, NCHICA (2000 - 2006) North Carolina HISPC Project Coordinator (2006)

( Member, AHIMA (1991 - Present) National Scholarship Committee (2001)

( Member, NC Chapter of AHIMA (2002 - Present)

References

Available upon request

Contact this candidate