Sales Customer Service

CHAD A. RIEBELING

*** ****** **** ( Columbia, IL 62236 636-***-**** ( ********@*****.***

Sales Representative

"No excuses" performer with a leadership record of results in operations,

new business development, team building and relationship management.

Accomplished rapport builder; effective in building productive working

relationships based on sincerity, professionalism and trust. Attentive

listener; expert in identifying needs and educating on benefits and value

to create a sense of urgency for the sale.

( ( (

Poised communicator and presenter. Strong closer. Organized, thoughtful

planner. Motivational team leader with high expectations and an aggressive

record of results. Proactive, logical problem solver. Computer literate;

working knowledge of MS Office applications. Reliable bottom-line

contributor with a positive attitude, a competitive nature and a passion

for enhancing quality of life. Prepared to excel.

>> EXPERIENCE <<

SECOND WIND EXERCISE EQUIPMENT, Des Peres, MO 2006-present

Store Manager (4/09-present)

Drive sales for one of the highest volume fitness equipment stores in the

U.S., generating up to $2 million in annual sales of high-end specialty

equipment for cardio and strength conditioning. Order product and

merchandise the sales floor, leveraging favorable product reviews to

maximize selling opportunities and inventory turn. Develop goal attainment

strategies; coach and motivate sales associates to realize volume and

profit targets. Manage 3 employees.

Analyze historical and market trends to customize merchandise mix and

allocation for the local market. Implement corporate standards and

promotions. Provide customer service and sales leadership. Assess

customers' fitness goals, using expertise gained as personal trainer to

educate on benefits, features, practicality and value of various types of

equipment in achieving weight reduction, flexibility, strength and fitness

goals.

Schedule employees and make work assignments. Manage CRM database, assuring

routine 30, 60, 90 and 120-day client follow up by personal trainers.

( Propelled underperforming location (ranked last of 12 Missouri

stores) to #3 of 52 Midwest stores over 7 months and to #1 by YE 2009.

( Achieved 104% of 2009 sales target by focusing on product knowledge,

building quality customer relationships and consistently following

through on CRM strategy.

( Achieved peak revenue of nearly $2 million in an intensely

competitive environment with clients more often motivated by serious

health concerns than enthusiastic fitness goals.

( Attend industry markets to gauge trends, gather competitive

intelligence and source new products.

( Train professional staff (personal trainers) in product knowledge and

selling techniques.

( Achieved a highly stable workforce by emphasizing a positive teamwork

environment and rewarding high performers.

Corporate Auditor (09/07-3/09)

Recruited to execute cost-cutting initiative across major markets. Audited

operations, inventory management, cash handling/billing practices and

staffing levels in stores and warehouses in Chicago, St. Louis, Madison

(WI) and Minneapolis to assure compliance with corporate policies and

standards.

( Reduced inventory 15% and improved cash flow by culling less popular

floor models.

( Slashed fraud by releasing underperformers and centralizing the A/P

and A/R processes.

( Initiated 2-day comprehensive sales training for new hires.

( Reported audit results directly to owner in private weekly

conferences.

Director of Operations (12/06-9/07)

Opened the Missouri market, establishing 16 new stores in high-visibility

regional malls and strip centers.

( Staffed and opened locations of 2,000-11,000 sq. ft.; designed

layouts and ordered initial inventory.

( Achieved $10 million in first-year sales, with volume at each store

exceeding corporate expectations.

THE FITNESS STORE, St. Louis, MO 1999-2006

Outside B2B Commercial Representative (2003-2006); Store Manager (1999-

2003)

Initially managed retail location similar to above and subsequently

transitioned to outside

B2B sales, targeting gyms, rehabilitation facilities, employers, office

buildings, apartment complexes and hotels throughout metro east (IL) and

west St. Louis (MO).

( Expanded volume from $1.5 million to $2.5 million, representing 67%

sales growth.

( Added major corporate clients including Enterprise Rent-A-Car, Ameren

UE and Club Fitness.

( Delivered 160% of first-year sales goal, 2003 and consistently

exceeded sales goals thereafter.

>> EDUCATION & PROFESSIONAL TRAINING <<

B. S. Finance, University of Phoenix, 2007

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