Alyssa M. Lair
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Summary of Qualifications:
• Strong writing skills. Experience with the composition of press releases, business proposals, surveys, marketing
research reports, competitive analysis and spending reports, broadcast scripts, and meeting notes.
• Strong Computer Skills. Experience with social media creation and maintenance, HTML website design, Adobe
Photoshop, Dreamweaver programs, Acrisoft programs, data base maintenance, Microsoft Excel, and Microsoft Power-
point.
• Strong presentation skills. Experience with individual and group presentations in groups ranging from 2 to 400 people.
• Event Planning Skills. Experience with the planning and running of marketing promotions and special events.
Education:
• Current student at the University of Central Oklahoma
• Projected graduation date in May of 2010
• B.B.A in Marketing and Economics
Internship Experience:
• Ackerman McQueen: Marketing Internship
Oklahoma City, Oklahoma
January 2010- Present
Duties Include: Guest booking and content management for OklaVision Live, stage management, primary and secondary
marketing research, composition of competitive analysis reports, composition of competitive spending reports, and client
interaction.
• Greater Oklahoma City Chamber of Commerce: Marketing and Special Events Internship
Oklahoma City, Oklahoma
August 2009-December 2009
Duties Include: Website editing and design, composition of press releases and blog posts, marketing research, participation in
chamber meetings, and assisting with Chamber events.
• Remington Park: Marketing Internship
Oklahoma City, Oklahoma
June 2009-August 2009
Duties Include: Social media creation and maintenance, press release composition, marketing research, assisting with
racing and casino promotions and events, note taking, and the interior design of suites and trophy cases.
• Skyline Media group: Account management Internship
Oklahoma City, Oklahoma
August 2008-December 2008
Duties Include: Composition of Collegiate Research Studies, data base maintenance, advertising sales, proof reading and editing,
composition of broadcast scripts, and participation in client meetings.
Leadership Experience:
• Arctic Edge Figure Skating Instructor
Duties Include: Athletic development, creation of competitive routines, client management, and management of the Learn to
Skate Program.
• Oklahoma City Figure Skating Club: Coaches Representative
Duties Include: Creation and maintenance of all social media and organization of club events.
• Member of the University of Central Oklahoma Marketing Club
References:
Jill Harrison, Manager of Public Relations and Image Development, Oklahoma City, Ok
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Joy Murphy, Promotions Coordinator and Paddock Show Host, Remington Park, Oklahoma City, Ok
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Kevin Nichols, Sr. account executive, Skyline Media Group, Oklahoma City, OK
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