Sales Manager

Ben Damiani

** *. **** ***** ***** CRETE, IL **417

**********@*******.*** 708-***-****

Senior Sales Manager

Strategic Planning ( P&L Management ( Key Account Management

Dynamic, profit-driven sales manager with demonstrated ability to build

business and drive profitability through implementation of strategic sales

and marketing plans, partnership-building, key account management, and

sales team leadership. Outstanding track record of increasing sales in

highly competitive markets, rapidly achieving revenue goals and seizing

profitable new business opportunities. Excellent qualifications in general

management and P&L accountability. Strong work ethic and motivational

ability, consistently leading teams that exceed performance goals.

Core Competencies

ORGANIZATIONAL LEADERSHIP New Market Identification

Business Development Market Penetration

Commercial Markets Channel Management &

Distributor Sales Force Management Development

National Account Management Revenue & Profit Growth

Selling Skills Problem Resolution

Sales Management Team Building & Motivation

Professional Experience

PETERSEN BRANDS - WOBBLELIGHT DIVISION

Director of Sales

September 2009 - March 2010

Responsible for all sales of Wobblelight products to the industrial and

construction supply channels of distribution. Sales were via a national,

independent rep force and direct sales team comprised of one regional sales

manager. I also had responsibility for national accounts ( Grainger, United

Rentals, HD Supply, etc ) and for growing sales volume through direct and

indirect channels of distribution. In the short span of my employment I

rebuilt and re-directed the entire sales force by terminating ineffective

reps and replacing them with the appropriate representation. Unfortunately,

the short term goals were very difficult to achieve due to company's

previous reliance on the construction markets. The capital structure of the

company was such that my position had to be eliminated to keep the company

afloat until much needed new products - who's introduction has been delayed

by more than eight months - are brought to market and made available for

sale. It is doubtful that the company will survive until then.

In a nutshell - I did everything I could in the short six months I was

there to put the company's sales efforts back on track. I believe this was

accomplished. However, the short-term nature of the company's financial

outlook, combined with depression-level activity in their key markets, did

not allow for a successful completion of the turnaround during the time I

was there.

CSV Marketing - Vermilion, OH

March 2008 - January, 2009

Regional Manager

Responsible for sales of CSV product lines to wholesale distribution and

end users in the Construction, Industrial, and Welding channels of

distribution. Also responsible for product specification and demonstration

at the end user level. CSV is a manufacturer rep organization and

represented various manufacturers of hand tools, power tools, abrasives,

fasteners, welding equipment, and safety equipment.

Igloo Products Corporation - Houston, Texas 1995 to October 2007

Commercial Sales Manager - (2003 to 2007)

Promoted to manage national sales and marketing for a $16 million division.

Coordinated key account management and sales activities of a national sales

force comprised of 65 independent manufacturing representatives. Managed

national rep force and all sales programs, strategies, and policies,

including bottom-line responsibility.

. Met and exceeded annual sales budget 10 out of

12 year's

. Grew national account sales from $1.8 million - $4.0 million in 4

year's

( Grainger, White Cap, Fastenal, MSC, United Rentals )

. Developed stocking representative program resulting in 20% sales

growth with those accounts that were doing <$10k/year and significantly

increased our customer retention service within the account class.

. Developed tertiary channels of distribution which resulted in over $2

million in incremental business.

. Reduced budget expenditures by $500,000 ( 60% ) by utilizing internal

resource options versus outsourcing.

. Increased market share from 45% to 70% during tenure as a Regional

Manager, resulting in a promotion to Director of the Division.

. Consistently improved division margins and had the highest gross margin

in the company. Margin points increased by 25% during my tenure.

National Sales Manager - Food Service Products Division

Promoted to National Sales Manger - Foodservice Products - to manage sales

in start-up division, with $1 million sales responsibility. Developed and

implemented strategic sales objectives. Recruited and hired a nationwide

rep force of approximately 15 agencies and directly supervised two regional

managers. This was done while also still serving as the Western Regional

Manager in the Commercial Division.

. Grew new division from zero to $1 million+ in revenue in two years

. Established a very strong distributor base through aggressive sales

tactics.

. Hired a national rep force to represent what was basically a startup

division

. Had responsibility for two direct report regional managers

Western Regional Sales Manager - Commercial Products Division

Managed sales and profit responsibility for $7 million region. Managed

manufacturing representative agencies in selling to industrial,

construction, rental, welding, safety, electrical, HVAC, and roofing supply

channels. Oversaw representatives in performing key account sales and

market development.

. Doubled region's volume in six years, from $3 million to $6 million

. Maximized membership within buying groups including Evergreen Marketing

Group, AD, Sphere 1, and ACDI, growing business from $350,000 to $1

million+.

. Highly successful at channel development, increasing sales by over $2

million in tertiary channels via aggressive sales tactics and effective

program management.

. Strong national account manager skills, with a track record of

outstanding sales growth. Increased National Account business (i.e., W.

W. Grainger, White Cap, Fastenal, and United Rentals) by 200% in a four

year period, from $1 million to $3 million.

. Saved $70,000 annually by reducing waste in the commercial samples

budget.

. Developed Distributor Training Manual to effectively train rep sales

force.

.

Education

Master of Business Administration - University of San Francisco

Bachelor of Science in Business Administration - Northern Illinois

University

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