FRANCESCA BELLUOMINI
Cell. 786-***-**** * ***********@*****.***
PROFILE. Professional with European upbringing and American experience,
hands-on sales/marketing and merchandizing executive with
many years of proven market development and strategic
leadership.
OBJECTIVES. To translate an extensive fashion background, knowledge of
marketing and media into an executive marketing position.
PROFESSIONAL EXPERIENCE.
SEPT. 2009 - Current. Ana G., Miami, FL.
Wholesale Brand Director.
OCT. 2008 - SEPT. 2009. Bottega Veneta, Bal Harbour, FL.
Sales Associate.
JUNE - OCT. 2008 Jil Sander, Milan, Italy.
Showroom seller (UK, Far East, North Europe Markets).
JUL. 2006 - MAY 2008. Oscar de la Renta, Bal Harbour, FL.
Sales Associate.
NOV. 2005 - JUL. 2006 Ralph Lauren, Miami Beach, FL.
Women's Department. Assistant Manager.
AUG. - SEPT. 2005. Onboard Media, Miami Beach, FL
Marketing & PR Independent Consultant.
. Compiled in-depth list of nationwide PR Offices, Celebrity Agents,
Movies and TV Networks Publicists.
. National clients pitching: liquor, real estate, financial
institutions, fashion.
. Press Releases and Monthly Newsletters.
MAY 2004 - JUNE 2005 Paul & Shark Latin America & Caribbean.
Brand Manager and Marketing Executive Consultant.
. Established the Miami showroom as the Sister company of the Italian
Headquarters.
. Intense field traveling through Mexico and the Caribbean to ensure
corporate Brand identity and Distribution strategies.
. Shopped the Market for current Trends and attended Fashion Trade
exhibitions (Pitti Immagine, Florence; Collective, NY).
. Coordinated Advertising Campaigns with local Media for Latin American
Markets (Vogue En Espagnol, Ocean Drive, Conde Nast Latin America).
. Partnered relationship with Marketing & Styling office to ensure
targets and messages are met.
. Supported the development of seasonal budgets with corporate
merchandizing and training of stores personnel (new trends and
customer care support).
FRANCESCA BELLUOMINI
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MAY 2001 - MAY 2004. Grasp Enterprises, Inc. Miami, FL.
President. Account Executive.
. Established and managed a sales organization with exclusive
responsibility for the Marketing and Distribution of Dolce & Gabbana,
D&G, Valentino, Roberto Cavalli brands of sportswear, beachwear and
underwear throughout Latin America and the Caribbean.
. Management of orders, shipments and sell out. Merchandizing and
personnel training.
. Coordinated advertising campaigns and events with local media for
Latin American Markets (Vogue en Espagnol, Ocean Drive and Harper's
Bazaar).
. Partnered with Manufacturers in adapting the collections for the
"special" demographic marketplace.
. Created and managed a global sales force, successfully opening these
markets.
. Key Account and Buying Responsibility for Major Specialty Stores and
exclusive Boutiques. (Daslu, Sao Paulo; El Palacio de Hierro, Mexico).
. Shopped the Market for current Trends and attended Fashion Shows
(Pitti Immagine, Florence; Fashion Week, Milan).
1997 - 1999 LA PERLA, Miami, FL.
Key Account Executive.
. Established a Market in the Northern Caribbean and South America for a
Manufacturer of high-end intimate apparel and beachwear. Management of
orders, shipments and sell out. Merchandizing and personnel training.
. Attended Trade Fashion shows.
1994 - 1996 MAGLIFICIO FRANCO ZICHE, Milan, Italy.
Showroom Manager.
. Introduced the Company's lines of knitwear for men and women in the
Middle and Far East Markets. Marketing, Sell In and Sell Out. Direct
contact with Accounts.
. Created and supported PR and Advertising Campaign for Foreign and
Local Markets.
. Represented the Company at Trade Shows.
EDUCATION.
1995 -University of Political Sciences "Cesare Alfieri", Florence, Italy.
International Masters Degree in Mass Media and Communication.
1993 - University of Political Sciences "Cesare Alfieri", Florence, Italy.
Graduated in Fashion Sociology.
SKILLS.
. Multi-cultural Background, trilingual (Italian, English and Spanish),
able to communicate in French; excellent organizational
predisposition; goal oriented; team oriented .
. Microsoft Word, Excel, Power Point, Mac user, Outlook and Internet
savvy.
EXTRACURRICULAR ACTIVITY.
. Miami correspondent for "Magazine" a program of news from around the
World for the Italian Radio Rai 2 (www.rai.it)
. Corporate relocation and consultant for foreign real estate investors.
. Former volunteer for Cancer Link.
FRANCESCA BELLUOMINI
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. Personally involved with such organizations as Italy America Chamber
of Commerce, NIAF and General Consulate of Italy, Miami.
PERSONAL.
. Italian Citizenship, US Resident.