Manager Sales

DEB(MEYERS)TITLEBAUM DebTitlebaum@gmail

.com

***** *********

Drive

Cincinnati, OH

45242

Cell 513-***-****

SUMMARY

. Results-oriented marketing professional servicing healthcare and

consumer markets

. Successfully launched Award-Winning brands in highly competitive

segments

. Strengths in sales, marketing and business development

EXTENSIVE EXPERTISE

Voice of the Customer Insights Profit & Loss/ROI Impact

Channel/Distribution Strategy Driving Consensus

Relationship-Building Marketing Research

Strategic Planning Promotional Planning

PROFESSIONAL EXPERIENCE

EVENFLO COMPANY, Miamisburg, OH October 2007- November 2009

Brand Manager, Car Seats

. Promoted from managing 2% (Snugli) of company revenue to Car Seat

division (50%) within seven months

. Directly involved with or responsible for the launch of nine new brands

with complete P&L accountability

. Led launch of award-winning brands that expanded category to HPP market

and improved overall profitability

. Crafted channel strategy to address diverse needs of specialty, mass

retail and institutional customers

. Designed and implemented retailer-specific merchandising and pricing

programs

. Championed a viral marketing campaign called "A Mother's Promise" that

grew to 9,000 fans within first year

. Expanded cause-related Car Seat Safety marketing campaign through

education, advocacy and product design

. Developed Cost to Schedule product selection template that allowed cost

avoidance up to $1M each season

. Managed four cross-functional product development teams that included 48

members, three direct reports

. Presented sessions at two trade shows attended by 400 safety

professionals

. Supported ten Customer Line Reviews presenting new products and

assortment recommendations

. Conceptualized and featured in three promotional videos concerning Car

Seat safety

. Completed marketing research for 240+ participants resulting in product

definition, strategy and pricing model

MERIDIAN BIOSCIENCE, Cincinnati, OH 2003-2007

Global Product Manager, Respiratory & Parasitology Diagnostic Test Kits

. Developed and implemented marketing strategies that led to 240% growth

over three years in Giardia line

. Identified negative sales trend and created strategy for improvement that

led to 54% sales growth

. Guided 6 development teams in projects that ranged from product

enhancements through whole-scale creation

. Tailored and implemented promotional strategies using print and

electronic advertising

. Pioneered collateral materials, brochures, sales training tools and

creative incentive programs

. Gained competitive edge by fostering relationships with physicians,

microbiologists and CDC opinion leaders

. Directed efforts in product recall that preserved brand image and allowed

for 90% growth over the next 2 years

. Led team of 5 in analysis of acquisition target that resulted in

negotiations between executives in both companies

. Served as Marketing lead in development of corporate web-site to maintain

continuity with branding initiatives

. Administered product training to all incoming employees including 14

Field Sales Associates

Ethicon Endo-Surgery, A Johnson & Johnson Company, Cincinnati, OH

1998-2003

Product Director, Research & Development

. Executed global marketing launch of hernia stapler in a strategically

critical market segment

. Projected revenue of new hernia stapler, $126 million in sales and 40%

share by fifth year

. Gained approval for $6.2 million funding and staffing of 12 engineers to

develop a hernia stapler

. Conducted ongoing customer validation to confirm product design and

ensure performance met expectations

. Steered a team of 15 to develop a design that resulted in manufacturing

costs 18% below target

. Involved in market research that defined product requirements and

confirmed promotional strategies

. Designed and conducted a Train the Trainer sales program for 112 sales

managers

. Coordinated rollout of training to 650 field associates and monitored

quality for standards maintenance

Standard Textile Company, Cincinnati, OH 1993-1998

Product Manager, Surgical Products 1997-1998

. Developed with technical engineering team a new generation of core

product line

. Researched and presented marketing plan, obtained financial and

corporate backing and executed global roll-out

. Performed SKU rationalization project that improved inventory turnover by

25%

. Increased profitability and freed up cash-flow as a result of analysis to

discontinue non-productive products

. Keynote speaker at trade conventions which enhanced brand image and

awareness of products and services

Business Manager, PrePaK Surgical Systems, 1994-1996

. Presented to upper management original business plan resulting in the

creation of start-up operating unit

. Full profit/loss responsibility for initial $3 million annual sales plan

. Hired, developed and supervised 6 full-time and 2 shared associates

. Increased corporate revenues by $6.2 million

Assistant Product Manager, Surgical Products, 1993

. Promoted to Business Manager in 10 months

. Established computerized system of inventory management adopted

throughout marketing department

. Provided support for surgical product line which accounted for $17

million in annual revenues

Johnson & Johnson Medical Inc., Arlington, TX 1992-1993

Assistant Product Director

EDUCATION

Southern Methodist University, Dallas, TX, Master of Business

Administration

Rutgers University, New Brunswick, NJ, Bachelor of Science, Marketing

PROFESSIONAL TRAINING

The International Society for Six Sigma Certifications, White Belt training

2010

Biomedical Marketing Association IVD Marketing Excellence Program 2005

Actionable Marketing Strategy delivered by STRATX- 2002

Value Pricing- 2002

Managing Product Design- 2000

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