Sales Customer Service

Robert Byrne Residence: 253-***-**** / Cell: 253-***-****

**** **** ****** ***** ****, Puyallup, WA 98371

***.*****@****************.***

VP of Sales / Account Executive / Business Development

Sales and Manufacturing / Consumer Packaged Goods

Proactive, bottom-line-driven sales professional with verifiable history of

accelerating corporate value through superior revenue and operational

results. Employ stellar leadership skills to analyze complex situations,

profile competition, qualify customers, formulate strategies, forecast

sales, manage inventory and expertly steer cross-functional teams in

tactical execution.

Influential communicator with proven ability to sell new programs to top

decision makers and build productive relationships with customers and

employees using a collaborative approach. High level of expertise in

strategic sales and marketing, customer relations, manufacturing, new

product development, licensing, and labor relations.

Core Qualifications

Sales & Marketing Strategic Planning Cross-Functional Team

Leadership

New Business Development P&L Accountability Contract Negotiation

Customer Relationship Sales Forecasting Technological Savvy

Management

Professional Experience

Vendiv, LLC, Tacoma, WA 2008 - Present

Vice President of Sales

Developed comprehensive business plan and devised operating strategy for

startup corporation supplying relevant information by short video to the

foodservice industry via the internet. Collaborated and gained funding from

sponsor companies selling to the industry. Secured and maintained value-

added relationships with state restaurant associations in 20 states.

Responsible for the company's continued growth.

. Presented to and secured investors for the start-up

. Presented to and contracted corporate sponsors

. Negotiated and wrote contracts with state associations to make video

modules available on association websites

Roman Meal Company, Tacoma, WA 1999 - 2008

Vice President of Sales (VP of Customer Collaboration) (2004 - 2008)

Directed strategy development and execution for whole grain consumer

products company that licenses its brand and sells whole grain bread mixes

to bakers in eight countries to both produce and distribute Roman Meal

fresh bakery products within a specific geography. Assumed management of

P&L, sales, local and regional marketing, quality assurance, licensing, and

customer, trade, and consumer relations. Supervised nine direct reports.

. $381,000 boost in yearly profits attained by developing and selling new

business model to two customers (licensees) that effectively redefined

the customers' businesses.

. Rescued 25% of company's business by sourcing new licensee for southern

California and establishing a transition plan that fueled a 36% rise in

sales.

. Delivered 18% increase in profit per unit sold by developing a new

product to satisfy consumer demand.

. Doubled sales to Kroger by conceiving an innovative series of promotions

and managing cross-functional and cross-company alliances for successful

execution.

. $900,000 cost reduction realized through reorganizing the sales and

quality departments, resulting in a leaner structure without impacting

customer relationships.

Sales Director (Business Director) (1999 - 2003)

Played instrumental role in growth of the brand for largest licensee and

two large independents.

. Doubled sales to Wal-Mart in one year by executing collaborative

promotions coordinated across nine licensees.

. Elevated sales 5% in one year with an innovative and relevant customer

incentive program.

. $91,000 in annual savings reaped by constructing database to automate

tracking of licensed territories.

Smitty's by Albertsons, Springfield, MO 1996 - 1999

Bakery Sales Manager

Guided operations of 11 in-store bakeries of a regional chain of large

supermarkets in southwest Missouri to meet sales and profitability

objectives. Coordinated purchasing, production, marketing, merchandising,

product costing, employee relations and development, consumer relations,

and new product development functions. Oversaw 11 direct reports.

. 16.2% sales increase and business unit turnaround engineered through

extensive customer service training, standardizing product offerings,

branding with new packaging, innovative merchandising, and marketing.

. Accelerated sales to record levels through cultivating deal enabling

selling of 75,000 pies at a price lower than competition, which

heightened store traffic and purchases of complimentary products.

Phoenix Strategic Alliances, Inc., Springfield, MO 1993 - 1995

Broker

Contracted with independent consumer-packaged goods manufacturers to sell

to retailers in the form of private label and secondary products. Worked

with three associates to identify independent manufacturers, negotiate

contracts, and meet directly with top-level decision makers at major

retailers.

. Established $450,000 retainer and commission contract between a broker

and a multinational company to supply private label bakery products.

. Designed $67 million capacity utilization plan for a large

retailer/manufacturer.

. Negotiated 600,000-lb cheese sale between the manufacturer and a

retailer.

. Secured $500,000 deal between a retailer and a paper converter.

Colonial Baking Company of Springfield (An Anheuser-Busch Company),

Springfield, MO 1990 - 1993

President

Led $27 million business unit producing wholesale bread and buns for

distribution throughout Missouri and parts of adjacent states. Accountable

for P&L, strategy and tactical plans, manufacturing, distribution, fleet

operations, engineering, key accounts, sales, marketing, community

relations, accounting, and labor relations. Supervised eight direct

reports.

. $1.7 million sales growth propelled by realigning relationship and

distribution dynamics with two large customers.

. Escalated revenue $236,000 by expanding distribution into a new market.

. Slashed selling expenses $440,000 by instituting alternative distribution

system.

. 3.5 million unit sales increase generated in one year by eliminating

underperforming products and marketing high performers.

Campbell-Taggart (An Anheuser-Busch Company), Jackson, MS 1986 - 1990

Division Vice President

Governed sales, manufacturing, and accounting functions for $180 million

division producing and selling wholesale bakery products under brands like

Colonial, Rainbo, Earthgrains, and Merico. Accountable for P&L management,

budgeting, strategy and execution, procurement, manufacturing,

distribution, sales, customer development and relations, new product

development, administration, labor relations, and pricing. Managed 10

direct reports.

. $2.5 million turnaround orchestrated by maximizing efficiencies and

consolidating functions following acquisition of competitor.

. Augmented sales 21% by founding and launching new product category

without cannibalization of core products.

. Improved profit $986,000 by introducing new distribution system that cut

costs and strengthened sales.

. Lowered salesperson turnover 43% by implementing comprehensive

departmental training program.

. $2.1 million cost savings captured by optimizing manufacturing process,

streamlining functions, and trimming 89 positions.

Education

B.S., Political Science, Virginia Polytechnic Institute, Blacksburg, VA

Professional Development

Human Roman Meal Hiring & Interviewing Course ( Roman Meal

Resources: Performance Review Training

Albertsons Diversity Training

Communication: Communication Catalyst ( Dale Carnegie Training

Sales: Anheuser-Busch Sales Training ( Anheuser-Busch Anti-Trust

Training

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