Sales Manager

Susanne Alquin, PharmD, MBA

*** ********* ***** **********, ** 15108 724-***-**** abmycu@r.postjobfree.com

Consumer Healthcare/Medical Marketing Expert; PharmD, MBA

Six years of pharmaceutical and OTC healthcare product marketing experience with a variety of Health

Care Professional specialists. Strong background working in a culture of Rx-to-OTC product switches.

Created and executed innovative marketing strategies to generate business across new product launches

and ensure growth tailored to life-cycle product management. Well versed in collaborating with Medical

Affairs, Regulatory, Compliance and Legal. Experienced, seated member on two professional Corporate Advisory

Boards. Recognized high performance behaviors include communication, teamwork, and information

search. Particularly successful in and motivated by working in a fast-paced environment with high levels

of change and innovation.

CORE COMPETENCIES

• • •

New Product Planning & Product Management Strategic Planning

• •

Implementation Problem Solving Agency Management

• • •

Market Research & Analysis Tactical Planning KOL Relationship-building

• Public Relations

PROFESSIONAL EXPERIENCE

GlaxoSmithKline Consumer Healthcare, Pittsburgh, PA 2003 – August 2009

Medical Marketing Brand Manager (2006-2009)

TUMS®, Breathe Right®, Os-Cal®, Poligrip®, Polident®

Functioned as Marketing Manager, responsible for all aspects of brand management, including media,

market research, professional sales pieces, conventions, direct mail, sample production, and e-marketing.

Focused on cross-functional activities with sales and marketing teams to expand and support aligned

strategies, including global strategic alignment, and driving new product launches. Created and

implemented three brand launches, including TUMS KIDS, TUMS Dual Action and Breathe Right KIDS

(only product in the portfolio that is a device). Marketing tactics launched via professional sales force

and/or non-manpower.

• Implemented Policare®, a patient adherence and ongoing online support program to 85% of new-

denture wearers. Responsible for $4.1 million budget.

• Successfully launched TUMS Dual Action to 100% of the Pharmacist universe via non-manpower

tactics and achieved 11% recommendation share in first quarter of launch in shrinking category.

Responsible for $1.5 million budget.

• Led the evaluation and approval of preferred professional agencies alongside procurement reducing

fees across 15 brands.

• Created new Os-Cal claim achieving #1 share in six months; attained TUMS claim and increased

share 6% in 12 months among OBGYNs.

Medical Marketing Associate Brand Manager (2003-2006)

Commit®, Nicoderm® CQ™, Nicorette®, XENICAL®, Alli®, Cutivate®, Aclovate®, Remifemin®

Developed and implemented effective strategic and tactical marketing programs for assigned brands

which included 360 degree marketing plans, direct mail campaigns, journal advertisements,

telemarketing, national conventions, and e-marketing. Charged as liaison with Roche Pharmaceuticals in

copy approval for all co-promoted XENICAL promotional pieces. Additional responsibilities included

budget management, Key Opinion Leader development, and creation of selling and patient education

material.

Susanne Alquin, PharmD, MBA Page 2

• Actively participated on two Corporate Advisory Boards: American Society of Bone Mineral Research

(ASBMR) and North American Menopause Society (NAMS), seated for four consecutive years (2004-

2008).

• Certified 200-member GSK medical sales force as certified Smoking Cessation counselors in

collaboration with Yale University, University of California San Francisco, and University of Pittsburgh.

• Collaborated with Roche Pharmaceuticals and GSK’s Medical/Regulatory/Drug

Safety/Legal/Marketing departments for approval of all XENICAL co-marketed promotional pieces for

the GSK medical sales force before switching OTC to Alli.

• 2004 “Benny” Award winner - Advertising agency industry award for best direct mail program.

Previous Employment:

Pharmacy Intern, Target Pharmacy, North Fayette, PA

Pharmacy Intern, Suburban General Hospital, Bellevue, PA

Pharmacy Intern, Allegheny General Hospital, Pittsburgh, PA

EDUCATION

Duquesne University, Pittsburgh, PA

Doctor of Pharmacy (PharmD) (Certificate in Pharmacy Management)

Masters in Business Administration

PROFESSIONAL DEVELOPMENT

PhRMA Code Commercial Policy and Compliance Training

Certified Smoking Cessation Counselor

PROFESSIONAL AFFILIATIONS

North American Menopause Society (NAMS)

American Society of Bone Mineral Research (ASBMR)

Academy of Managed Care Pharmacy (AMCP)

American Pharmacists Association (APhA)

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