Wendy Gouirand
Brooklyn, NY 11211
*****.********@*****.***
WORK EXPERIENCE
POINTLOGIC (Consulting services for advertising & media agencies) - New
York, NY July 2006 - Nov. 2008
Marketing & Sales Manager
. Assisted founder & CEO with the opening of the US branch.
. Developed and implemented marketing plan supporting business
development in the US market.
. Created brochures, trade-show booth and newsletter promoting
understanding of company's products toward marketing professionals.
. Built and monitored the sales pipeline.
. Performed sales pitches for cross-platform media planning tools with
top advertising agencies.
MEDIAEDGE:CIA (After the acquisition of the Y&R Group by WPP) - Paris,
France 2002-2006
Senior Media Planner & Buyer
Major clients: Xerox, Smart (Chrysler Group), Kickers & Speedo (Pentland)
. Assisted clients in determining media objectives based on marketing
problems and situations.
. Conceived media investment strategy recommendations based on context
and consumer insight.
. Developed, implemented, and monitored print & outdoor devices in
timely, cost-efficient ways to effectively meet clients' needs.
. Negotiated and placed media space buys focusing on client budget
optimization.
. Performed translation tasks for commercial documents.
YOUNG & RUBICAM - Paris, France
1999-2001
Media Coordinator & Planner
. Conceived, implemented & followed up Soupline's (Suavitel, Colgate
Palmolive Group) media strategies.
. Developed media recommendations for agency
competitions (Lego, Maison de la France).
. Conceived print & outdoor plans for Xerox France,
Visteon and Safilo and contributed in building
relations of trust with clients.
. Carried out requests from The Media Edge
international networks for potential investors in the
French market.
. Conducted competitive research and spendings analysis
for all accounts.
CHANEL FRAGRANCES & COSMETICS - Paris, France
Summer 1998
Intern Publicist
. Assisted publicist in promoting Winter 1998's fragrance &
cosmetics collections.
. Conceived and analyzed press book.
. Carried out requests from editors.
LANGUAGES
Bilingual in French and English
Basic knowledge of Spanish
EDUCATION
The French Culinary Institute - New York, NY
May 2009
Grand Diploma in Culinary Arts
. Intensive nine-month course of culinary study and 600 hours of hands-
on practical training in classic French cooking techniques.
Bachelor of Arts in Marketing - Paris, France
June 1999
EFAP (School of Higher Studies in the Information & Communication Sciences)
COMPUTER SKILLS
. MS Office proficiency (Word, Excel, Powerpoint and Outlook)
. Various others professional applications in Microsoft & Apple
programs.