Sales Management
Resume:
Arthur J. Grzelecki
Cincinnati, Ohio 45227
***@*******************.***
http://www.linkedin.com/in/artgrzele
cki http://www.innovationthatsells.com
Profile
Experienced in category management, analytics, sales/marketing and
creative. Experienced Kroger Analyst (7 years.). My Sales/marketing
background includes national and key accounts as well as managing
sales/marketing through brokers, distributors and franchisees. Managed $20
Million sales department with direct P/L responsibility. I controlled the
budgets for field brand promotion and development.
See "The Playbook"
http://www.innovationthatsells.com/Playbook/Playbook_ArtGrzelecki.pdf, my
personal vision and mission plan come to life at Klosterman Baking Company.
Other proven abilities include:
Forecasting Total Quality Management
Production: Multi-Media, Print Training
Analytical Skills Team Development
Professional Experience
INNOVATION THAT SELLS. (Cincinnati, Ohio)
2008-Present
Consultant, Sales-Marketing-Analytics-Creative
Consulting: Freelance, contract and project work. Latest project,
analytics for clients gathering data for a Cincinnati customer. Sales
tracking, promotion performance new item performance. Flash Movie editing
project.
. 18+ years experience in analytical work. 12+ years experience in
marketing. My product is my experience: 20+ years and includes both
national and key accounts, managing sales brokers, distributors,
franchisees as well as sales management.
KLOSTERMAN BAKING CO. (Cincinnati, Ohio)
1995-2007
Vice President Marketing, Business Analyst
Analytics Work: Compile sales data using Kroger's Database to assess
success of merchandising plans at store level, promotional activity, and
forecast upcoming sales. Collaborate with Analyst Team using Apollo Space
Management Software to build sales-based planograms for all of Kroger's
2500 locations.
. Trained by Kroger, and approved to use Business Objects Data Mining
Software.
. Consulted with outside companies in need of a Kroger Analyst,
generating over $150,000 in revenue for Klosterman in 12 months.
Marketing Production: Produced campaigns that generated incremental sales
as well as building Brand awareness, communicating The Brand Promise.
Served on project teams developing new products, new packaging, and cross-
functional teams evaluating new ideas to build Klosterman Brand.
Photography.
. Directed project team that developed and brought to market the three
most successful sales-marketing campaigns of Klosterman's history:
Big Red Machine Baseball Cards - Increased sales 30%; The Bengals
Captain of The Game - Worth 28 Ads in 3 years from largest grocery
customer; and "Elvis Bear" - Partnered with The Vermont Teddy Bear
Company and Elvis Presley Enterprises. Increased sales of Klosterman
White Bread 800% for the 4 week promotion. Elvis Bear Press Release.
. Sports Marketing: Sponsor of the first numbers retired by The Reds,
The Bengals - Captain of the Game.
. Lead Sales Team in building Klosterman White Bread sales in Kroger's
Cincinnati Division to the #2 bread in the market (I.R.I.).
. As Art Director, photographed and produced 2 issues of the Klosterman
Product Catalog in 2005 and 2007. Hard copy, CD/DVD, and web-based
versions.
. Produced video of Klosterman Baking Facility; a benchmark of baking
quality within Klosterman's system, also used to demonstrate
Klosterman's capabilities to customers.
. Designed, built and served as webmaster of Klosterman's online
presence from the web site's creation in 2000 through 2007. Site had
average of 15,000 hits per month.
. Received inaugural M.V.P Award in 2004.
. Advanced Sales Training.
Arthur J. Grzelecki - 513-***-****
Page 2
RALSTON-PURINA, CONTINENTAL BAKING DIV. (St. Louis, MO)
1994-1995
Corporate Sales Consultant (L.I.F.T. Facilitator)
Member of Headquarters sales staff. Provided consultation to local sales
teams throughout country in the development of business-building sales
plans.
. Partnered with McKinsey Consulting to provide cutting edge business
planning/sales building tools to the field sales force.
. Designed a specific business plan for each market providing a 10%
sales increase over 12 months.
PEPSICO, PEPSI-COLA BOTTLING DIVISION
1990-1994
Field Sales Process Trainer (Mid Atlantic Region, NYC-Philadelphia) - 1993-
1994
Provided ongoing training to sales managers on new corporate philosophy
which encompassed Total Quality Management. Planned, organized and
delivered group presentations.
. Designed a system that enabled company to monitor progress of Total
Quality Management
Program in field tracking and comparing customer complaints.
. Earned top ranking from management for performance.
Franchise Sales Manager (Columbus, Ohio) - 1992-1993
Responsible for National Account Management in Northern Ohio. Sold the
corporate marketing programs to 9 franchise bottlers with total sales of
$100 Million to commercial customers.
. Developed and sold marketing campaigns to largest national account in
region, resulting in annual sales increase of 20%.
Sales Operations Manager (Dayton, Ohio) - 1990-1992
Managed newly created Express Sales Department comprised of approximately
40 people with gross sales of $20 Million. Serviced 50 highest revenue-
generating customers in region. Recruited, hired and trained staff.
Managed activities of sales people, delivery agents, managers,
merchandisers and office staff. Direct P/L responsibility for department.
. Implemented restructuring of sales department that increased revenue
by 40% and significantly improved customer satisfaction.
. Exceeded sales goals every month while in position.
Monarch Beverage Company
1986 - 1989
Faygo Beverages
1984 - 1986
Pepsi-Cola General Bottlers of
Cincinnati 1983 - 1984
Colgate-Palmolive Company
Recruiting & Interviewing For Sales 1974 - 1982
Education
Bachelor of Arts, Political Science, Villanova University (Villanova, PA)
Technical Skills
. Apollo 9.1 Space Management
. SQL, Business Objects, Crystal Reports
. Microsoft Applications: Windows Vista, Word, Excel, PowerPoint,
Access, Publisher, Visio
. Adobe Creative Suite Video Production Applications: After Effects,
Premiere Pro, Audition Sound Production, Encore DVD Authoring.
. Adobe Creative Suite Web Design Applications: Photoshop, Image Ready,
Illustrator, Go Live, Acrobat., InDesign, Flash, Professional,
Dreamweaver. See Training Certificates at Lynda.com.
. MySQL - PHP
. See web site for examples: http://www.innovationthatsells.com
Activities
Ronald McDonald House (RMHC), Public Relations Board, 2003-2007 - Member,
Application Committee; which enabled RMHC to win the 2006 Torch Award
Corporate Fund Raiser for St. Bernard-Elmwood Place Schools
Volunteer, Summit Country Day School Fund-raising Committee
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