Sales Manager

Janice Joyce ** S. Channel Drive

Round Lake Beach, Illinois

60073

Ph: 847-***-****

Email:*********@*******.***

Strategic Communication Management

Accomplished professional with a strong track record for achieving results

that meet corporate objectives and revenue goals. Superior skills in

conceptualizing and executing short- and long-term marketing/communication

plans with the ability to make strategic decisions and adapt to a rapidly

changing environment.

Areas of Expertise

Strategic Marketing Initiatives

. Sales Support and Lead Generation - Developing and implementing

integrated campaigns encompassing direct mail, email, advertising,

promotions, web videos, webcasts and social networking tools to support

sales pipeline and achieve quarterly goals.

. Corporate Event Management - Successfully leading event department

managing national tradeshow agenda, training seminars and educational

conferences to meet monthly lead count. Secured speaking engagements,

crafted speeches and multimedia presentations.

Tactical Communication Development

. Corporate Communications - Creating and deploying internal

communication strategies to support employee development and alignment

to corporate values and goals. Establishing and maintaining public

relations activities, press kits and media relations.

. Marketing Communications - Developing high-visibility external

communications documents including; content and design for marketing

collateral, sales toolkits, white papers, web videos and multimedia

projects, online content and proposals designed to promote and

establish brand leadership, corporate identity and strategic vision.

Team Leadership and Management

. Direct Reports - Managing direct reports in multiple areas providing

leadership and direction.

. Budget Management - Planning and managing up to $300,000 annual budget

for marketing campaigns and trade events.

. Project Management - Tactically managing complex projects and cross-

functional teams on a national and international level. Successfully

managing multiple projects concurrently while meeting project timelines

and budget requirements.

Professional Profile

Education

Columbia College, Chicago, Illinois, 1988

Bachelor of Arts

Professional Development

Strategic Marketing - University Social Network Web Design, HTML, CSS

of Chicago Development

Corporate Communications Multimedia Design Large format and 35mm photography

Program Skills Affiliations

Microsoft( Office Suite Business Marketing Association - BMA

Microsoft( SharePoint Designer Direct Marketing Association - DMA

Adobe( Creative Suites for Design Chicago Interactive Marketing

Association - CIMA

and Multimedia

Professional Experience

Janice Joyce - page 2

CORPTAX, Inc. Deerfield, Illinois, June

2006 to March 2010

Formally a Deloitte and Touche Tax Technology Company

Marketing Manager

Industry: Technology - Corporate Tax Software

Challenge: To revitalize software brand image after company acquisition.

Create and implement marketing strategies for client retention and business

development, introduce new technology and products, increase web presence

and define social networking opportunities.

Achievements: Created long-term integrated campaign strategy reaching from

product roll-out through transitioning clients to new software technology,

resulting in consistent pipeline lead flow and steady sales conversion to

new product line, leading to over 11 million dollars in annual sales. Led

initiative to strengthen web presence through SEO, content development, web

design, achieving a 400 percent increase in website traffic and lead

generation. Created and launched multimedia campaigns featuring

promotional, educational and client testimonials. Championed social

marketing efforts leading to the creation of corporate social networking

site, gaining a subscription base of over 700 client users.

Follett Software Company McHenry, Illinois,

February 2005 to June 2006

Marketing Communications Manager

Industry: Technology - Educational Software

Challenge: To develop and implement marketing communication strategies

building awareness and generating sales in support of software product

suite, service enhancements and new product launches to K-12 schools.

Achievements: Effectively developed quarterly print, online and multimedia

product campaigns leading to an annual 55 percent increase in product

sales. Monitored campaign effectiveness and ROI. Successfully managed

annual budget. Created sales toolkits and presentations, case studies, web

content, script writing for online and in-person presentations, employee

newsletters and internal communications.

VeridianHealth, LLC Deerfield, Illinois,

January 2002 to February 2005

Corporate Communications Manager

Industry: Medical Services - Diagnostic Testing

Challenge: To create a full-service marketing department from the ground up

including public relations, event marketing, internal and external

communication strategies and client educational training programs.

Achievements: Achieved a 60 percent increase in lead generation and a 30

percent increase in monthly sales by the creation and execution of ongoing

multi-channel communication and public relations campaign. Managed

communications and media efforts for company rebranding and launch of new

corporate divisions resulting in a 27 percent increase in sales. Scripted

speeches for speaking engagements, managed event calendar, tracked sales

leads for ROI, performed competitive analysis and market research, prepared

annual budget analysis, monitored effectiveness of all media and

communication campaigns.

American Express Corporation Rolling Meadows,

Illinois, March 2001 to December 2001

Manager, Business Strategy and Communications

Industry: Financial Services - Corporate

Challenge: To support Mid-Western regional sales team in marketing and

communication efforts for American Express clients and prospects.

Achievements: Successfully led multi-national and cross-functional project

teams to develop communications, presentations and RFP documents leading to

the acquisition of new accounts ranging from $10 million to $50 million

dollars in annual sales. Managed internal communication efforts for

employee web-based training, newsletters and employee satisfaction surveys.

APAC Customer Services, Inc. Deerfield,

Illinois, April 2000 to March 2001

Marketing Communications Analyst

Industry: Business Services - Call Centers

Challenge: To lead national project teams and manage response teams of

subject matter experts in a high-volume sales/marketing department.

Achievements: Created effective sales tools, presentation and RFP responses

to illustrate and promote the company's products and services leading to

the acquisition of new accounts ranging from $1 million to $10 million

dollars in annual sales. Developed marketing collateral, sales

presentations, case studies, white papers and web content.

Contact this candidate