Sales Representative
Resume:
Sarah Lipton
San Mateo, California, 94401
510-***-**** cell / ************@*********.***
Professional Summary
> Results proven sales executive - 10 years media experience
> Experienced selling cross-platform brands including: print, online,
mobile, events and custom publishing
> C-level closer - consensus sales
> New business development specialist
Professional Experience
7/2006 USA TODAY (San Francisco, CA)
-1/2010 Brand Sales Executive - Responsible for closing multi-platform programs
with Gannett/USA TODAY's domestic/international print, online, and mobile
properties reaching over 6+ million readers daily.
Sales Accomplishments:
-2009 - Outperformed brand sales goals, achieving 116% print quota ($3.8M
quota), Nominated for President's Awards for HP IPG and Apple integrated
print/online campaigns.
-2008 - Increased brand sales of top accounts: Microsoft & HP,
contributing to the achievement of 151% online quota ($1.1M quota).
-2007 - Doubled sales revenue in the second year of employment by
overachieving 165% online quota ($1M quota). Nominated for President's
Awards for HP IPG integrated print/online campaign.
Manage sales of integrated media programs to top marketers in the Western
U.S, leading client and agency relationships, while building new business
opportunities.
Successfully sold multi-million dollar integrated advertising programs.
Key partners included: HP, Microsoft, and Apple. Key clients include:
Microsoft, HP, Symantec, Cisco, Palm, Apple, Yahoo!, Nintendo, Diamond
Foods, and McCormick & Schmick's.
12/2004 - City Business Journals Network (San Francisco, CA)
6/2006 National Sales Representative - Sold national print advertising and event
sponsorships for 68 weekly local business newspapers read by 4 million
affluent consumers and business decision-makers.
Sales Accomplishments:
-2006 - Closed first HP campaign to run in CBJN in 8 years for $750K
-2005 - 100% of quota ($2M quota) Largest territory revenue increases in
company history
Personally scheduled 10-15 weekly meetings with C-level executives and key
decision makers at client and ad agencies.
Sold integrated print and sponsorship packages to leading national
advertisers including: HP, Sprint, Oracle, Charles Schwab, Wells Fargo, US
Trust and Kaiser.
Coordinated with marketing team to customize creative campaigns targeting
top clients and prospects.
10/2003 - Nob Hill Gazette (San Francisco, CA)
12/2004 Account Executive - Responsible for selling print advertising of
lifestyle/social publication to retailers that target upscale clientele.
VAC-Audited Circulation of 81,000 copies.
Consistently achieved 110% - 175% of monthly sales targets, building a
$25,000-monthly revenue stream from zero in five months with new
advertisers on frequency contracts.
Built and qualified sales pipeline through lead generation and cold calling
of new prospects, generating 30 new accounts, with a $100,000 pipeline.
Developed new, contracted business in insurance, home, and cosmetic
categories.
3/2002 - EXIN, LLC. (San Francisco, CA)
10/2003 Strategic Sales & Marketing - Bay to Breakers, San Francisco Examiner,
Independent Newspapers, Asian Week - Responsible for selling Bay to
Breakers event sponsorships, print advertising, and promotions to Fortune
1000 companies.
Led strategic sales team that increased Bay to Breakers revenue from
$72,000 to $1.2 million. My personal sales exceeded $500,000 with General
Motors, Brunswick Corporation, and Schering Plough as clients.
Responsible for new business development in the newspaper division. In
first five months, increased the monthly average revenue from $0 to
$40,000.
6/2001-3/ Daily Journal Corporation (San Francisco, CA)
2002 Account Manager-California Lawyer Magazine - Managed display classified
section for monthly legal magazine that circulates to approximately 140,000
active members of the CA State Bar.
Achieved sales goals and increased revenue by 80% in National Territory
that carried a $450,000 territory budget by managing contact database of
prospects.
6/2001- Additional experience includes roles as: Account Executive with Ziff Davis
9/1999 Media and Group Advertising Coordinator with Imagine Media.
Professional Training
. Completed professional 1-on-1 sales training from T-Corp
professional sales consulting firm
. Completed professional media sales training with IAB & Chris Russo'
sales consulting firms
Education
University of California at Berkeley (Berkeley, CA), 2000
. Bachelor of Arts, Political Science, with a minor in City and
Regional Planning
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