VIKRAM SINGH
*********@*****.***
Southwest Ranches, FL 3331 Cell: 954-
SUMMARY OF PROFESSIONAL PROFILE
An organized professional with a passion for marketing and an intuitive
understanding of general business strategy. Knowledge of statistical
modeling and financial metrics related to all aspects of business
operations adds to a well rounded professional profile. Previous experience
includes industries such as Big 4 management consulting; energy; education;
and social media software. Significant experience in consultative
professional services sales to CFOs, Controllers and Treasurers of FORTUNE
1000 companies. Marketing experience includes corporate strategy marketing,
application of new social media tools and web 2.0 applications; account
management, IT Architecture and API concepts.
EDUCATION
. MBA, Concentration: Management Decision Making, The George Washington
University, Washington DC
EXPERIENCE
Neighborhood America Inc., Naples, FL May 2008 -July
2009 (Position Eliminated)
Client Strategist & Business Analyst
Led team of CAEs and interfaced between internal teams and the customer to
elicit and document customer needs for NA business services and technology
portfolio. Was part of director level discussions for company's business
growth plans.
. Scoped contracts and captured detailed solution configuration parameters
and custom use-case requirements post contract
. Assisted sales team in discussions related to application integration for
customers desiring customized solutions
. Conducted customer strategy sessions and on boarding for project
management purposes and network science implementation of NA solution and
related configuration procurement, delivery and hand off to customer,
including related training and consulting for content uploading at that
point resulting in better utilization of customer assets in their new
social media strategies and better alignment of NA tech portfolio meeting
customer's overall business needs
. Initiated on going processes improvements within the CAE team for
reporting and tracking of issues and customer management protocol
additions to Salesforce.com for overall improvement of processes
resulting in better administration and visibility of the performance and
activities
Whitney Information Network Inc., Cape Coral, FL November 2006
- August 2007 (Position Eliminated)
Senior Analyst, Strategy & Business Development
Responsible for strategy & business development activities as part of
development and execution of the corporate strategy plan.
. Researched opportunities for new business lines and potential alliances
and acquisition opportunities (including areas of continued education for
Nurses, Entrepreneurship education, Sales Training education, opening an
Industrial Bank, B2B Real Estate Training, other new verticals like Home
Improvement and launch of operations in international markets)
. Conducted analysis on various potential business relationships to enable
decision making including vendor evaluations which were presented
recommendation of a new software for our financial markets education
business and subsequently coordinated inter-departmental discussions
around product development details and timelines; analyzed opportunity
for a relationship with finance companies; analyzed initiative to expand
telemarketing operations; analyzed viability of business entities for
initiation of relationships to provide ancillary services
. Participated in deal negotiations, contract development, due diligence
and other business/alliance expansion projects
PFC Energy Inc., Washington, DC June 2005 - May 2006
(After marriage moved to Florida)
Manager, Corporate Marketing
Directed and implemented the marketing plan in order to position PFC Energy
as the world's leading oil and gas advisory firm.
. Managed the brand image through new website development and maintaining
information on intranet sites to help monitor competition and track
client organizations
- New website development included building business cases to present PFC
Energy in new light while working with the web design and development
team on new look and feel, navigatability and adoption of content
management technology
- Standardized PFC Energy color palette to all auto templates and
internal and external material to ensure brand integrity
- Initiated co-branding ventures with other organizations (co-hosted
seminar with Institute of the America's in DC, Nov 2005)
. Positioned PFC Energy with the media as the pre-eminent advisor on oil
and gas markets and geopolitical issues and ensured contribution to
industry debates by proactively placing/ coordinating articles and
commentary in industry-focused and other leading publications, and by
furthering relationships with press and media outlets including the
Financial Times; WSJ; The Washington Post; Houston Chronicle; Offshore,
Oil & Gas Journal; CNBC; and selected newswires
. Initiated New Product Development Stage Gating (NOC Forum Best Practices
Clearinghouse)
. Created marketing literature for new products and services, and updated
existing literature on a regular basis to ensure a consistent marketing
message (included interactions with printers to finalize look and feel of
finished products and using publications software to promote in-house
production which resulted in a 50% reduction in printing costs)
. Prepared company presentations for industry forums and client meetings in
addition to proposals for new projects
. Organized PFC Energy seminars (Annual PFC Energy Client Conference,
Houston, Feb 2006) and events
Corporate Executive Board, Washington, DC June 2003 - June 2005
(Left for better position at PFC Energy)
Associate Director, New Business Development
Consultative selling/cross-selling and exploring strategic issues with
Fortune 1000 Chief Financial Officers, Corporate Controllers, Heads of
Internal Audit and Treasurers. Successfully initiated over 25 new
relationships including Burger King, Costco Wholesale, Columbia Sportswear,
Unisys and Sunoco Inc. Was amongst the top performers of the team averaging
110% of assigned goals.
. Worked closely with senior CEB management providing insights to fuel on-
going corporate growth initiatives (this included launch of two new
programs)
. Conducted gap analysis with prospective clients to identify specific
issues in areas such as Investor Relations, Corporate Governance, Risk
Management and Financial Reporting; and to then align research findings
to identified issues
. Directed attainment of quarterly and annual revenue goals (consistently
met or exceeded targets) and managed cross-functional teams of Member
Relations and Research & Analysis staff to execute the following:
- effectively communicate best practices and research findings via
interactive teleconferences and website tutorials
- write and design marketing materials and tools to build business cases
- construct and execute business plans
. Coached and developed an associate level sales team of Marketing and
Research Associates to meet or exceed firm standards for territory
penetration (leading to two team member promotions to positions of
increased responsibility)
Deloitte & Touch LLP, McLean, VA July 2002- June 2003 (Left for
better position at CEB)
Consultant, Management Solutions
. Federal Government Department New Organizational Design Initiative:
Supported the Transition Management Office of a client in the process of
consolidating numerous federal government departments. Areas of support
to the project included: coordinating the project library, deliverables
and reports for working groups, project background folders and other
deliverables in support of billings. Project achieved a successful
nationwide launch of the new department.
. Federal Government Department Auditability Initiative: Conducted process
mapping and best practices assessment around operations and accounting
processes, leading to a significant improvement in client's ability to
complete a successful audit.
Amway India Corporation, New Delhi, India September 1997 -
June 2000 (Left to study full time MBA)
Supervisor, Corporate Marketing & Distributor Relations
. Supervised tracking of unauthorized distributor activity during pre-
launch period resulting in a 70% reduction in complaints of unauthorized
distributor activity in the eastern region
. Coordinated sales of business support material to distributors during
nationwide launch
. Authorized all product returns for the northern region in post launch
period
. Initiated distribution resignation tracking database to qualifying
resignations resulting in reducing returns by 10%
. In charge of distributor services and product training at the Amway
Distribution Center (ADC), New Delhi, India
FAMILIAR SOFTWARES & OTHER PROJECTS
MS Office, MS Project, Adobe Indesign, SAS, POM, JMPin, Enterprise Miner
and Expert Choice.
. Launch strategy for General Motors' 2001 Chevrolet Cavalier
. Decision Model for a new product launch
. Mined Clinton Apex gas station's sales data to recommend changes in
product portfolio
. Warehouse Location Model for Delta 3 Logistics Company, Athens, Greece
. Adoption of CNG in Public Transport Vehicles in New Delhi & Beijing