Sales Account Executive

Louis A. Rivera

** ********** *****

*****@***************.***

Chelsea, MA 02150

P: 617-***-****

SENIOR MEDIA/BUSINESS DEVELOPMENT EXECUTIVE

Digital ~ Broadcast ~ Emerging Media

Revenue/Profit Growth ~ Market Expansion ~ Innovation ~ Leadership

Highly motivated executive with 20+ years of comprehensive experience in

media, marketing, sales and business development within the advertising

industry. Accomplished sales and business development leader possessing

exceptional account management skills with the ability to inspire

confidence and gain trust through attentive service and creative problem

solving.

Proven success in identifying, developing and closing critical market

opportunities that consistently achieve and exceed revenue forecasts

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"Lou did a tremendous job bringing customized solutions to his client base

at Boston.com. His passion for sales and building strong relationships

played a key role in driving the Travel Category to new levels throughout

his tenure."

Sean McDonnell, President ReviNet, formerly: Executive Director of Sales,

Boston.com

PROFESSIONAL SUMMARY

COLLABORATIVE MEDIA INNOVATION Boston, MA

2009 - Present

CEO - Chief Executive Orchestrator

Founder and CEO of CMI, an independent practice designed to help

established and emerging firms develop and execute 21st Century go-to-

market strategies by using a synergistic approach to digital, emerging and

traditional media.

SONICBIDS.com Boston, MA

2008 - 2009

Director of Business Development

Initiated the development of a new marketing unit designed for mid-stage

start up to monetize relationships within the independent music community.

BOSTON.com/BOSTON GLOBE MEDIA

2006- 2008

Senior Digital Account Executive

Responsible for growing established account base and developing new

business primarily in the National and International Travel category.

Responsibilities included the development and execution of customized

digital solutions for traditional and digital ad agencies, along with

direct clients. Managed rep firm relationships in Canada and Europe in

order to maximize revenue from International travel markets.

WBZ-TV - CBS TELEVISION Boston, MA

1993 to 2006

Senior Account Executive

Responsible for negotiating media contracts, sports sponsorships and

marketing programs with major ad agencies and direct client contacts.

National brands include: Ford, Mazda, Honda, Six Flags, Filenes, Disney,

and Heineken.

WFNX RADIO - PHOENIX MEDIA COMMUNICATIONS GROUP Boston, MA

1990 - 1993

WFNX RADIO: Vice-President Sales

BOSTON PHOENIX NEWSPAPERS: Director of Sales

WBCN RADIO - INFINITY BROADCASTING Boston, MA

1986-1990

Account Executive

Established broadcast sales career at a legendary rock station at the

height of it's dominance in the Boston radio market. Mastered radio

advertising sales alongside a team of top media professionals who

consistently outperformed competitors through creativity and hard work.

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