Sales Marketing

Mark Freeborg

***** ******* *****, ********, ** *2592

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****@***********.***

Objective REGIONAL SALES ACCOUNT MANAGER

Dynamic sales & management career marketing and selling equipment and

products within a competitive business market. Expert in building

top-producing sales results through strategic marketing, tactical

sales, and key account management. Outstanding record of achievement

in relationship account sales and marketing. Excellent communicator

with the ability to actively manage change. Demonstrated achievements

in:

Key Account Relationship Sales Training and Development

Management Regional Budgeting and Forecasting

Strategic Sales and Market Pricing and Promotion Management

Planning

Channel VAR Development

Professional Skills:

Acquisition of new customer accounts as well as fostering established

accounts that are in alignment with the company's sales strategy.

Ability to identify, pursue and market to new customer accounts

Relationship builder to key personnel and decision makers

Create and implement sales and marketing plans to drive new business

Effectively develop and communicate solutions that address customers

needs

Assess and understand the strengths and weaknesses in a competitive

situation

Capable of structuring solutions that meet the profitability goals of

the company.

Professional Experience:

Over 15 years in the print/digital workflow industry

Capital/leasing equipment expenditure experience of over 7 years

Knowledge and experience with sign industry/graphic digital workflow,

wide format digital equipment, laminators as well as screen print.

Experienced in solvent, eco, aqueous, thermal, UV printing.

Understands the print and digital imaging industry, it's markets,

products and customers

Experienced in prospecting to B2C and B2B customers, building channels

and account mgmt

Ability to teach and educate bringing added value to solution selling

Regional and territory account management

Excellent communicator via excel reports, sales plans and marketing

agendas

Travel and tradeshow experience along with product demonstration

Computer Skills: Microsoft Windows , Microsoft Word, Microsoft

PowerPoint , and Microsoft works. Sales management systems and

software. Corel Draw, Adobe Illustrator, Adobe Photoshop. Onyx,

SignLab, Flexisign

Experience July 2008 - Present

Outfront Marketing Group, Inc. - Temecula, CA

President

Visual Marketing Company - Print - Graphics - Signage -

Web

OMG specializes in producing visual marketing campaigns

via in print/signsage for small to medium size

companies. Image development, market implementation and

POP production and fulfillment including vertical

products and services. Provides demographic study and

analysis to penetrate target markets within each

desired advertising campaign and it's event within each

strategy.

Advantage Sign Supply, Inc. - Grand Rapids, MI

Western Sales Director, 2007-July 2008

Graphic / Sign supply distributor with sales of $40 million

nationwide.

Managed Southern California with a total of 4 territory account

representatives with a base of 4200 customers...200 active customer

accounts. Track and manage sales reps, their margins by account,

branch manager and brand on a weekly basis on the 10 largest accounts.

Assign sales and revenue goals for the four-county areas, in addition

to the newest county in Northern California; San Francisco. Develop,

budget, and implement a 3 year Southern California marketing program

and drive 3.5M in sales. Developed a communication/marketing strategy

plan and roll out for west coast awareness. Coach and mentor sales

team, added 25 new accounts to each territory and drive monthly sales

volume by 12%. Build and train new recruits and coordinate vendor

relationships/drive along participation. Produce management reports,

territory planning analysis, sales activity to management as well as

competition analysis, west coast presence and marketing/positioning.

Reported to VP of Sales & Marketing

Accomplishments:

Developed and implemented a 3 year Marketing / Sales program for West

coast awareness.

Built and trained sales team for southern and northern California

Initiated a telemarketing program for our in house sales team to take

part in our product learning seminars.

Reconfigured the delivery program / product offering from 5 to 15

orders a day through a series of mixed product offerings and delivery

options.

Personally developed a business plan to implement a new

learning/educational center for demonstration/sales opportunities.

Achieved an average of 23% of GPM.

Designed and implemented an inventory metrics schedule to move at

least 4 turns of slow moving items through a directed

marketing/product campaign.

Produced an Educational program for educational manager and helped

design a "go-To Market strategy.

Mutoh America, Inc. - Phoenix, AZ

Eastern Sales Director, 2006-2007

Manufacturer's representative for the 2nd largest builder

of wide format printers in the world.

Manage the east coast distribution channel with 25

distributors in 23 states encompassing over 100 sales

reps. Track and manage distributors and their internal and

external sales organization and their margins by account.

Provide sales assistance with struggling accounts and

sales reps. Assign sales and revenue goals for top

producing distributors. Develop, budget, and implement a

year to year plan based on new product development and old

product phase out. Developed a communication/marketing

strategy plan for new distributors and improved existing

distributors with new sales tools for in house sales

events and seminars. Coach and mentor sales team, added 5

new accounts to territory and drive monthly sales/unit

volume sales by 18%. Provide and train new distributors

and their sales team, plan and produce product

demonstration events/tradeshows and involve vendor

relationships/drive alongs with sales team. Write and

report back to management on sales and distributor

activity, competition analysis, east coast presence and

marketing/positioning. Reported to VP of Sales and

Marketing.

Accomplishments:

Developed and implemented a Distribution Sales program for

east coast product placement

Built and trained distributor reps for east coast.

Initiated the largest product buy in program with one

single distributor at 250k as well as rebuilt distributor

confidence with manufacturer.

Increased product awareness through product demonstrations

via Open House events and Tradeshows.

Personally coached national distribution sales team on

product awareness, strategy and placement.

Achieved an average of 2 new distributors per quarter

Evaluated various sectors for new opportunities with new

distributors

Analyzed future locations by state through demographic

studies, major industries, etc.

Sign-it, Inc. dab Hightech Signs & Graphics.

VP of Sales & Marketing - Director 1992-2005

Manufacturer and distributor of point of purchase signs

and graphics.

Start up business with two other owners. Produce and

manage Southern California presence in the San Bernardino

County. In charge of all public relation events,

tradeshows and open houses. Track and manage customers by

region and sales performance. Implemented marketing

campaigns and programs to stimulate growth within certain

quarters. Analyze and purchase equipment to position

company in niche markets. Develop, budget, and implement a

marketing plan/sales plan to double sales every 2.5 years.

Developed a communication/marketing strategy plan each

year along side a product marketing campaign per vendor's

product(s). Coach and mentor sales team, and drive sales

to pace at 50% growth each year. Write and report back to

management on sales activity, competition analysis, market

presence and future growth opportunities and goals.

Reported to President/CEO.

Accomplishments:

Started a company from scratch and grew it to $1M in sales

with 15% NPM in 10 years.

Built and organized a company that understood one thing;

service is #1

Introduced and marketed new products to sustain growth

Investigated new niche markets and acquired new capital

equipment to capture various income streams.

Complete knowledge and understanding of various digital

sign making equipment (HP, Encad, Dilli, Mutoh, Fuji,

Seal, Gerber, Graphtec) supplies (Avery, 3M, Oracal,

Gerber and Lamination) and installation of outdoor signage

(pylon, electrical, POP, interior/architectural and

vehicle wraps.

Increased sales opportunities through community

involvement via Chambers of Commerce, Networking

Organizations and Charitable Institutions.

Personally coached and trained employees from production

to sales and marketing.

Doubled sales every 2.5 years through marketing and sales

business plans, setting goals and team leadership.

Implemented specialty product through additional

companies expanding the bottom line by 28% over and above

company sales goals

Analyzed future locations for growth and help implement a

new 10,000 sq. ft. building which would give direction and

position company for the next 10 years both in profit and

position.

Instrumentation Marketing Corporation (IMC) - Burbank, CA

Sales Coordinator/Sales Support Manager 1986-1992

Marketing and Sales Support for NAC Visual Systems, Inc.

and Photo-Sonics, Inc. Both of these companies are

pioneers in film and video data recording and acquisition.

Field and phone support of 5 regional sales

representatives that services and sold products and

services to fortune 500 companies specializing in

manufacturing. Conducted product demonstrations to

various companies; NASA, IBM, Pitney Bowes, as well as the

Armed Forces. Experience in dealing with Military

contracts, RFP & RFB's. Expanded in house support through

manufacturing arm on both sides of product; NAC and

Photo-Sonics. In house support for all independent film

producers and directors via commercials and short film.

Liaison between marketing director and end user bringing

direction on quarterly programs. In charge of all public

relation events, tradeshows and open houses. Track and

manage regional sales representatives, support field

engineers with marketing data, customer inquires, and

leads. Reported to V.P. of Sales and Marketing and

President.

Accomplishments:

Expanded in-house telemarketing program and increased

sales to base customers by offering more services

eventually bringing up sales.

Traveled and demonstrated equipment to Fortune 500

companies.

Assisted with marketing director product campaigns.

Presented new products and services to technical

engineers.

Worked directly with production companies on various pilot

programs, mini series, and major motion pictures. Top Gun,

Point Break, Pepsi, IBM, Warren Miller Entertainment and

NFL Films.

Education Cal State University of Northridge, California - 1985-1987

Business/Marketing 1983-1985

Point Loma Nazarene College - Business Administration 1982

Max Sacks Professional Selling Educational Program

Professional BNI - (Business Networking International) - Rancho Cucamonga Chapter -

President

High Desert Executives Association - President

Spring Valley Lake Little League - Coach

Temecula Valley Youth Soccer Association - Coach

Member of Saint Catherine Catholic Church - Temecula, CA

Affiliations

References and Salary History Available Upon Request

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