Emily Schneider
Portland Oregon
***********@*****.*** 503-***-****
http://www.hautelink.blogspot.com (
www.linkedin.com/in/emilymarieschneider
Senior Marketing Manager
Branding & Positioning ( Consumer Demand ( Revenue Growth
Accomplished and highly talented creative executive with expertise in
leveraging all available channels to drive brand awareness, promoting
double-digit product growth through innovative marketing strategies
capitalizing on traditional and emerging media. Articulate and confident
communicator adept at serving as public face of company and inspiring
creative teams to top performance. Intuitive feel for luxury and high
taste level that creates lasting and substantial impressions. Instrumental
in strategic brand development and market penetration through expertise in
marketing best-practices, competitor initiatives, and consumer trends, as
well as ability to rapidly respond to shifting business priorities.
Core Competencies
STRATEGIC BUSINESS Market & Industry Budget / P&L
PLANNING Analysis Accountability
Program Development Customer Relations & CRM Vendor Management
Complex Negotiations Public & Media Relations
Sales Forecasts & Creative / Collateral Team Building & Leadership
Projections Design
Retail Merchandising
Professional Experience
SC DESIGN, INC., PORTLAND, OR (2008 - 2009) ( TRINITY CARPET & FLOORING,
PORTLAND, OR (2006 - 2008)
Senior Marketing Executive
Conceptualized, designed, and launched marketing campaigns for $60M full-
service, multi-location interior design product and service provider
serving home developers, buyers, and owners.
Drove brand exposure and visibility through insightful marketing,
promotional, and sales strategies in alignment with corporate vision and
revenue generation targets; served as representative for industry events,
trade shows, advertising media, and prospective customers. Developed design
center product merchandising displays, utilizing inspirational
presentations to showcase concepts. Selected, negotiated with, and managed
media, vendor, and supplier relationships. Managed luxury design center and
design team of 4; trained sales team of 10. Key Achievements:
> Garnered $9.3M in new business between 2007 and 2008, despite
declining market.
> Lead and developed sales executives and designers, while maintaining
high morale, mentoring, training and performance development
> Drove a 10% increase in revenue through high-caliber consultation with
existing clients and prospective clients on design and decoration
strategies.
> Leveraged market and competitor intelligence to identify purchasing
trends and develop promotional, marketing, and sales tactics precisely
suited to consumer behavior.
> Identified market expansion opportunities, consulting with Owners to
promote business development.
> Retained through acquisition of Trinity by SC Design, playing
instrumental role in integration of all business functions;
collaborated with senior leaders to integrate Trinity operations,
systems, and clients.
DARREN BATES, INC., Vancouver, WA (2005 - 2006)
Director of Operations
Directed marketing efforts and performed extensive business administration.
Oversaw business functions and operations including marketing, HR
administration, accounting, and IT; served as Office Manager for
administrative team of seven. Direct support to CEO. Collaborated
externally with contractors, subcontractors, county agencies, title
companies, banks / lenders, and legal firms. Key Achievements:
> Designed corporate logo, slogan, brand, and all related sales and
marketing collateral.
> Served as Interior / Exterior Designer; merchandising and product
selection for new homes.
> Managed HR across recruiting, hiring, payroll, and personnel;
administered employee benefits.
> Revamped bookkeeping systems and substantially improved data
integrity.
> Administered all accounting including AR/AP; performed cost analysis
and administered budgets.
FIRST HORIZON HOME LOANS, Spokane, WA (2003 - 2005)
Regional Sales & Training
Developed training program focused on lending practices and business skills
such as marketing and e-commerce.
Designed and conducted initial and ongoing training programs for Loan
Officers, Area Managers, and senior executives targeting lending practices,
business and sales skills, and government financing requirements.
Aggressively contributed to new business development. Key Achievements:
> Drove $32M in new business, closing 383 loans; personally led a 50%
increase in Spokane branch revenue; instrumental in achievement of top
10th corporate sales percentile.
> Conceptualized and designed a regional recruiting campaign, realizing
dramatic success and subsequently adopted across West Coast Division.
> Successfully trained over 130 loan officers, fostering a positive and
creative learning environment
> Led training sessions and expanded, week-long training programs;
developed a extensive training manual for lending operations and a
marketing guideline manual.
> Implemented ACT! customer relationship database management for
improved sales and service.
BANANA REPUBLIC, Spokane, WA (2000 - 2002) ( MACY'S, Spokane, WA (1998 -
2000)
Assistant Retail Store Manager / Head Merchandiser
Held responsibility for up to $5M in product inventory, managing
merchandising, personnel, and inventory.
Directed retail sales operations across several departments and multiple
locations, as well as served in roles of HR Manager, Merchandiser, and
Inventory Manager; oversaw brand-specific product merchandising for five
designer brands. Spearheaded annual inventory reconciliations. Key
Achievements:
> Exceeded plan by 31% within first year at Banana Republic, as well as
maintained controllable expenses at an average of 30% under budget.
> Achieved 98% compliance for annual audit, significantly improving
predecessor's rate of 60%.
> Developed management competencies among department staff, performing
cross-training spanning product merchandising, inventory management,
and sales skills.
> Delivered a substantial improvement to shrink and loss rates,
establishing the lowest shrink rate within the district; consistently
managed loss rates at .30-.23% to business.
> Led the highest producing department in all of Macy's as head
merchandiser, contributing to the overall store achievement of a
higher financial bracket in 1999.
ADDITIONAL EMPLOYMENT
***1993 - 1995 United Color of Benetton, Assistant Buyer/Merchandiser
***1995 - 1997 Resort Collections (privately held boutique) Store
Merchandiser ***1997 - 1998 Neiman Marcus, Sales and Merchandising
Education and Credentials
FINE ART . NORTH IDAHO COLLEGE, COEUR D'ALENE, ID
Technical Proficiency: Mac OS . MS Office Professional Suite . MS
Publisher . Photoshop