Sales Marketing

Patricia Ann Beninati

** *********** ***** ******@*******.***

Jersey City, NJ 07305 H: 201-***-**** M: 201-***-****

Product/Brand Marketing ( Marketing Communications/Public Relations

Product marketing and marketing communications professional with a proven

track record of success driving marketing strategies designed to stimulate

sales and increase market share that builds customer loyalty and enhances

the customer experience.

Strategic Brand/Product Event Planning and Production

Marketing/SEO

Partner Channel Marketing MARCOM and Corporate Communications

Public Relations Media Planning Lead/Demand Generations Programs

Organizational Leadership Budgeting Cash Flow Optimization

Professional Experience

Reed Elsevier, New York, NY 2008 - 2009

Global Segments Product Marketing Director, New Markets

Headed up global marketing and media initiatives pre, during, and after

launches of products. Enabled product and marketing strategy and

development for new products for scientific research performance

management, and collective intelligence tools for new product segments in

government, and science divisions. Created successful go-to-market-plan,

positioned solutions and company for a "thought leadership" market

proposition, collateral, promotions, media, and campaigns for channel

partners and direct sales force. Developed forecasting, reporting, and

product selling tools that increased new solutions global visibility.

. Liaised with all stakeholders to obtain customer needs, behaviors,

trends, conducted segment audits, and extensive competitive analysis,

that helped position the products in marketplace, which yielded a 150%

new partner, customer acquisition, and retention.

. Developed and executed successful customer retention plans, media,

advertising, digital marketing, display media, social media platforms,

and networking, product collateral, designed web portals, SEO, Web

Analytics, Web 2.0 metrics, eblasts, promotions, advertising, beta and

early adapters programs, events that reached new untapped customers,

and increased market-share which drove penetration by over 130%.

. Launched a series of impactful press releases, Webinars, events, sales

SPIFFS, outbound marketing, demand generation programs that yielded

new global leads, and developed a pipeline in the millions of dollars.

Nortel Networks, New York, NY 2006 - 2008

Product Marketing Manager Channel Programs Product Campaign

Team, North America

Supplied field partner channel marketing support for 40 northeast

resellers, and stocking distributors. Instituted integrated global

marketing programs, campaigns, sales enablement tools, and managed millions

of dollar budgets for voice, data, video, digital, unified, and

hyperconnected networks. Worked on Data Campaign Team developed, produced,

and launched successful high ROI marketing B2b, B2c, and services plans to

channel partners & direct sales for converged data networks products to

grow market share. Developed key campaign metrics using all CRM. Reported

to VP of Marketing.

. Improved brand awareness, and sales nationwide by 120% through developing

and implementing partner emarketing/marketing campaigns in North America.

. Increased data revenue over 130% by planning, and producing partner

events.

. Improved online traffic by 110% with traditional, viral marketing, and

campaign programs for Nortel Partners included major VARS, Stocking

Distributors, Service Providers, Enterprise, IBM, CDW, Microsoft,

Verizon, AT&T, and Dell.

. Generated over $1M with new programs that yielded highest number of

themed product training, SPIFFS, and blitz days for partners and direct

sales force.

. Increased funnel revenue by over $3M that motivated partners to

participate in many demand generation programs. Created and launched

digital marketing, offline, messaging, product positioning, created

series of highly effective sales tools: training, technical PowerPoint

presentations, data sheets, webinars, SEO, sales presentations, ROI

Patricia Ann Beninati 201-***-****

******@*******.***

PAGE TWO

. white papers, product demos, collateral, press releases, full trade show

support, content for web portals, social media, networking platforms,

other collateral for partners, team, and C-level executives.

Lucent Technologies, Murray Hill, NJ 2004 - 2006

Global Product Marketing Manager

Managed and drove world-wide marketing initiatives in OSS BSS, SLA,

provisioning, and network operations software/services division for service

provider, enterprise, and government verticals including; Microsoft, IBM,

Verizon, Bell Canada, and AT&T.

. Led execution of software portfolio marketing plan that yielded over 110%

boost to revenue.

. Increased global brand awareness 115% by spearheading all development of

market positioning, branding, messaging, strategic emarketing/marketing

initiatives, tactics, market analysis, and product and launches.

. Awarded by Lucent world-wide customer reference program three times for

securing the highest number of new customers.

. Achieved 98% new channel opportunities and sales for products by

producing over 30 global press releases, numerous articles, new press and

analyst briefings, worldwide major events, collateral development,

speaking engagements, case studies, white papers, and ROI analysis,

Marcom, and lead generation programs.

DSET Corporation, Shrewsbury, NJ 2001 - 2004

Telecommunications Software and Services

Vice President Global Marketing & Public Relations

Led strategic planning, development, and implementation of progressive

marketing solutions, collateral, media, acquisition, and retention

programs. Held Full P&L responsibility for a 2 million dollar budget.

. Hired, supervised, and trained 4 internal marketing employees, and 6

outside contractors in execution of result-producing, global-marketing go-

to-market initiatives to saturate new markets and increase share which

yielded revenue growth of 98%. Reported to CEO.

. Increased sales over 150% through new e-blast and lead generating

techniques. Expanded brand recognition with website, taglines product

names, advertising, designing new signage and logos, produced 15

successful global tradeshows, redesigned all collateral that yielded a

high ROI.

. Reduced expenses 47% by streamlining budget, renegotiating vendor

contracts and reducing shipping costs and staff.

. Established company as market leader by creation of campaign that

generated the highest media coverage of press releases, 20 articles for

major trade magazines, published advertorials, speeches, newsletters, and

PowerPoint presentations.

Orchestream, Inc., New York, NY 2000 - 2001

OSS BSS IP MPLS VPN Service/Provisioning Activation Software

Company

Marketing Director, N/S Americas

Managed U.S. marketing staff of 9. Implemented strategic marketing

initiatives and tactics, market analysis, product development and launches,

major event management, lead generation, collateral, and media Effectively

managed a $2M budget.

. Built brand presence over 150% in North America by producing all aspects

of over 15 major events nationwide including; trade shows, conventions,

and roadshows.

. Increased sales pipeline 150 % with aggressive lead generation programs

including e-mail, search engines, web metrics, and business intelligence

tools.

. Generated new sales 100% within 6 month period with effective

emarketing/marketing strategies that increased brand and image awareness

and supported co-marketing alliances with Cisco and Sun.

Tradepaq Corporation, New York, NY 1998 - 2000

Collaboration Software Provider

Director of Global Marketing Communications and Public

Relations

Patricia Ann Beninati 201-***-****

******@*******.*** PAGE THREE

Steered domestic and international marketing operation based on market and

competitive intelligence obtained to reposition company and its products.

MCC Sales, Inc, New York, NY 1994 - 1998

Commodity Traders & Coffee Retailers

Marketing Executive

Managed marketing operation, launched and branded company, its products,

and services.

Education and Training

New Jersey City University, Jersey City, NJ - 2008

BA, Arts English Journalism - Minor in Media GPA 3.89

Sigma Tau Delta ( Sigma Alpha Pi ( National Society of Leadership & Success

( NJCU General Manager/DJ WGKR Radio ( Reporter Gothic Times

Training

Nortel CSP, Lucent Certification Training, Sanders Selling System, Xerox

Sales, Montage Reprographic Color Digital, Azon, Oce Digital Sales/Graphic

Output Training, Aprimo, MRM, Goldmine, Siebel, CRM, Act SAP, and Various

Software & Operating Systems

Professional Affiliations

Served on boards: World Hunger Year/UNICEF ( South Street Seaport Merchants

Association ( CEMA Corporate Event Marketing Association ( Active Awarded

Member of National Society of Leadership and Success ( Member of PRSSA

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