Sales Management
Resume:
Thomas F. Rice
*** **** **** - ********, ** *****
Cell: 203-***-****
********@*****.***
Senior Executive Management
CEO/President/Executive VP
Over 25 years experience developing multi-platform advertising, information
and promotion companies in consumer and business to business sectors.
Known as a team builder and developer of senior management talent.
Professional Strengths
Strategic Planning P&L Management
Sales & Marketing Business
Development
Operations Management Strategic
Alliances
Management Development Contract
Negotiations
Cost Containment Overall Leadership
2008-Present
Thomson Reuters Healthcare
Montvale, NJ
Executive Vice-President, General Manager
Physicians' Desk Reference, Inc.
Recruited by this world-class information company to reposition the
Physicians' Desk Reference business unit and transform it from a print
centric company to an information centric company and prepare it for sale.
Re-built a senior management team, developed a comprehensive strategic
plan, and regained key, lost customers within the first year. Negotiated
an agreement to license a mobile platform for the PDR product line and
developed new, profitable digital revenue streams from outside alliances
with healthcare technology companies. Successfully completed the sale of
the business within 17 months.
2002 - 2007
Fanfare Media Works
Valencia, Ca
President/CEO
Recruited by private equity company owner to turn around this
International, in-store advertising company specializing in sales to local
businesses. Headquartered in California with over 35 sales offices and 500
sales people throughout the United States, Canada and the United Kingdom,
FMW is a vertically integrated advertising company selling, creating,
printing and installing 65,000 ads for 35,000 customers in major
supermarket outlets. Complete P&L, strategic planning, business
development, and sales and marketing responsibility for revenue of $70
million.
. Grew supermarket network to over 10,500 outlets from 7,500.
. Grew same store sales in key product line by 7% CAG for last two years
in a difficult local advertising environment
. Developed new strategic alliances with digital distribution network
operators to position company for dynamic future growth
. Reduced cost structure of the business through headcount reduction,
implementation of new sales force compensation plans and a company
wide emphasis on cost controls
. Successfully completed ownership transfer of company
1998-2002
Primedia Inc.
New York, New York
President, Enthusiast/Outdoor Magazines
President of the Enthusiast/Outdoor Magazine Group, responsible for 65
highly targeted enthusiast brands including magazines such as Fly
Fisherman, Sail and Motor Trend, as well as websites, TV programming, radio
and live events with sales of over $300 million. Major locations dispersed
throughout the country in 13 cities with an employee base of 800 including
some 250 sales/marketing staff. Complete P&L responsibility for the Group
in all areas as well as being tasked with developing its new media
presence.
. Consistently grew core business each year by 5% to 7%
. Within small market niches, grew the business through multi-platform
approach - print, television, radio, live events, online and specialty
books
. Developed two new television shows in firearms and salt water fishing
marketplaces appearing on the Outdoor Channel
. Successfully integrated the acquisition of Petersen Publications into
ongoing businesses
. Led the acquisition of Creating Keepsakes and helped drive that
business from $12 million to $20 million in three years
1991 - 1998
Medical Economics Co.
(Division of The Thomson Corporation)
Montvale, New Jersey
'95 Executive Vice-President, MEC, Magazine Publishing Group
Recruited into this $225 million provider of healthcare information
products and services to the professional side of healthcare as the Vice-
President of Sales and Marketing. Responsibilities included Product
Management, Product Development both print and digital, Direct Marketing,
Trade Sales, Promotion, and Advertising Sales. Promoted in 1996 to
Executive Vice-President of Medical Economics Company, responsible for
Magazine Publishing.
. Intimately involved in changing the culture of this organization
. From a company that had very little product development and marketing,
it became one that was aggressive in creating new products, and in
leveraging old products and brands.
. Developed live symposia, continuing medical education programs,
websites, even affinity credit cards by medical profession
. As Sr. VP of the Physicians' Desk Reference developed 8 new products
under the PDR line accounting for $12 million of the $70 million
product line total
. Developed a series of PDR Family Guides for consumers available in
print, hand-held electronic and the Internet
'93 Sr. VP, General Manager, Physicians' Desk Reference
'91 VP, Sales & Marketing, Physicians' Desk Reference
The Reader's Digest
New York, New York
Various positions of increasing responsibility in the circulation
department, International advertising department, and US advertising sales
management.
Education
BA, Cum Laude, University of Notre Dame
Thomson Corp. Sr Management Program, INSEAD, Fountainbleau, France
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