KELLY J. GOEMAN, MBA
Account Executive ~ Marketing / Business Development Leader ~
Channel Manager
PROFESSIONAL PROFILE & OBJECTIVE
Accomplished sales and marketing professional with extensive technical,
industrial and retail product sales experience. Highly adept at new
business development in challenging environments. Seeking a new sales
career with a growing company where I can utilize my strong prospecting and
closing skills to make valuable contributions to market share growth.
Core strengths and areas of expertise include:
( Large Account Management ( Sales of industrial products and
( Marketing Project Management equipment contracts
( Creation of marketing ( Consultative Sales to Business Owners &
deliverables Managers
( Distributor Sales & End-user ( Technology sales experience at IBM
Training ( Trade show planning & working experience
( Strong prospecting and
closing skills ( Self-Motivated & Goal Oriented Territory
Manager
CAREER PROGRESSION
TEAM SALES OF NORTH GEORGIA, INC; Jasper, GA
2009 to present
$ 240K in sales of Screenprinting, Embroidery, Team Uniforms and
Promotional products
GENERAL MANAGER
. Principal manager of all operations including sales, job quoting,
materials ordering, final artwork design and fulfillment. Manage 2
employees and financial operations of the retail business.
FREELANCE MARKETING CONSULTATION; Canton, GA
2008 to 2009
Year long contract with Blue Ridge Mountain Woodcrafts.
MARKETING CONSULTANT
. Streamlined wholesale dealer catalog with better focus on core
products. Reduced printing and mailing costs by 10% over previous
year. Analyzed product set of over 1000 sku's and made pricing
decisions based on sales and inventory levels. Updated and improved
special purchase programs for large buying groups.
. Designed and delivered sales flyers in fall of 2008 and provided
website updates. Worked company booth at 2009 Awards and Recognition
trade show. Handle customer service issues, worked collections and
Inside Sales.
ASHLAND INC. (Valvoline Division); Atlanta, GA
2005 to 2008
An $8 Billion global manufacturer of chemicals and lubricants.
VALVOLINE TERRITORY BUSINESS MANAGER
. Directed a $7MM territory marketing Valvoline automotive lubricants,
chemicals, cleaners and filters to Car Dealers, Automotive Service
Centers, Quick Lubes and Trucking companies in North Georgia. Managed
equipment contracts, annual purchase agreements and co-op advertising
funds for the territory.
. Achieved 10% sales growth in premium products from 2005 to 2006. Added
over 50 new accounts to the territory that provided over $ 800K in
incremental annual revenue. Penetrated existing accounts for
additional sales and leveraged marketing programs to help installers
grow their premium product sales.
. From 2005 to 2007 managed two multi-line oil distributors that
fulfilled product in the territory. Provided ongoing product training
to seven distributor sales reps and achieved sales growth through
joint sales calls and customer education seminars.
. Played integral role in conversion of over 80 customers from
distributor product fulfillment to Valvoline Direct fulfillment in
summer of 2007 and retained over 96% of accounts for Valvoline during
the transition.
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133 Ardsley Run; Canton GA 30115 770-***-**** (
***********@*****.***
KELLY J. GOEMAN, MBA PAGE 2
BLUE RIDGE MOUNTAIN WOODCRAFTS; Ellijay GA
2002 to 2005
A $4 Million manufacturer and wholesaler of wood award components.
MANAGER OF SALES AND MARKETING
. Managed $4MM in sales and marketing of award components to Awards and
Recognition retailers across the country via inside sales, industry trade
shows and direct marketing via mail and fax.
. Helped company achieve 12% growth in large private label sales in 2004
and worked with ownership to develop special buying programs for large
customers. Managed three inside sales reps and provided customer service
to a base of over 2,000 customers.
. Served as a project manager to redesign a wholesale dealer catalog with
over 1000 part numbers, created quarterly sales flyers and developed the
company's first website at www.blueridgewoodcrafts.com .
VENTURE TECHNOLOGIES; Birmingham, AL
2001
A Southeastern VAR specializing in Network Integration, Network Security
and IT Services.
OUTSIDE SALES EXECUTIVE
. Sold complex IT Solutions involving Network Security, Servers,
Networking Infrastructure, Storage, Software, Firewalls and other
solutions directly to businesses and institutions in Alabama and North
Mississippi.
. Closed $560K in new business in 2001 providing product solutions from
Cisco, SUN, CheckPoint, Citrix, Compaq, IBM, Microsoft, RSA and
Veritas along with Service hours for installs and maintenance.
IBM CORPORATION; Atlanta, GA
1992 to 2000
A Multi-billion dollar global IT solutions provider.
SMB PC SALES EXECUTIVE (1998 to 2000)
. Marketed IBM PC's, Laptops, Intel-based Servers and Financing to a
set of over 200 installed accounts in various industries in
Alabama, Mississippi and Northwest Florida.
. Worked directly with customers and Channel Partners to fulfill over
$8MM in PC business in the territory and helped the team achieve
106% of plan and 20% sales growth in 1999.
MARKETING SUPPORT BUSINESS ANALYSIS (1996 to 1998)
. Provided marketing operations support for seven U.S. Regional PC
Sales executives involving detailed sales measurement, financial
analysis and opportunity forecast reporting. Utilized SQL for
revenue and opportunity reporting.
SECONDARY CHANNELS PRODUCT MANAGER (1993 to 1995)
. Played integral part in product marketing and sales growth for a
startup team that sold 50,000 surplus IBM computers and $10 million
in surplus parts inventory in 1995 that enabled the team to make
110% of plan.
. Served as a Team leader for IBM's PC Factory Outlet call center
team of 7 reps that sold refurbished IBM PC's to consumers and
small businesses. Executed surplus auctions of PC's and components
through a broker network. Designed product sell sheets for
customer fax system.
INSIDE PC SALES REPRESENTATIVE (1992 to 1993)
. Worked as a Telesales Rep on IBM's first PC Direct inside sales
team. Achieved sales results in Top 5% out of 125 reps from 1992 to
1993 and helped train new sales reps as the team expanded.
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133 Ardsley Run; Canton GA 30115 770-***-**** (
***********@*****.***
PROFESSIONAL DEVELOPMENT AND TECHNICAL SKILLS
Professional Sales Training: Richardson Consultative Selling ( The
Habit of Selling ( Selling for Success
Application Experience: Microsoft Office ( SAP BW (Business Warehouse)
( Salesforce.com ( Adobe Indesign * Corel Draw
EDUCATION
M.B.A. - University of Alabama-Birmingham; Birmingham, AL
B.S. - Business Administration, University of Alabama; Tuscaloosa, AL
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133 Ardsley Run; Canton GA 30115 770-***-**** (
***********@*****.***