Sales Manager

robert c. Bleth

objective

A leadership position in Sales & Marketing requiring a top-performing marketing

and sales leader with excellent presentation skills, strong customer focus and a

consultative approach to business development while continually focusing on the

achievement of positive business results.

Qualification Highlights

Sales and marketing professional with over 16 years of experience in business

development initiatives, growing existing businesses, relationship management,

and product development.

Hands-on leader with strong business acumen and the ability to collaborate

effectively with all organizational levels.

Strategic planner skilled at both short and long range goal setting.

Accomplished at establishing rapport and building strong relationships.

Experienced leading Finance and Administration, Sales Operations and Development,

and Client Service organizations. Strong quantitative and competitive analysis

skills.

Demonstrated leadership in developing and implementing strategic plans that focus

on people, process, and technology to drive growth, optimize operational

excellence and efficiency, and improve profitability.

Experience

Champion Enterprises

March 2007 to present Sales and Marketing Manager Weiser, ID

Manage and train sales and marketing staff for Intermountain and Pacific

Northwest Region

Responsible for overall distribution management, market share and revenue growth.

In market decline, manufacturing center was able to increase bottom line to 8.5%

with 20% less business year over year. Main contribution was shift in product

mix that was more profitable to build

Proficient in Microsoft Office products with excellent working knowledge of

Windows computer platform, including, Word, Excel and PowerPoint.

Strong working knowledge of Novel Groupwise e-mail platform and Outlook

Developed creative programs to sell distressed inventory profitably

Recently launched new web site as micro-site to multi-national corporate web site

Using Google Analytics to track success of new web site

Responsible for model home display planning, review and merchandising for retail

distribution network as well as participation in local open house events

Extensive work with point of purchase materials, direct mail, e-mail generation

and implementation

August 2006 - March 2007 Builder/Developer Sales Manager Weiser, ID

Responsible for newly created position establishing builder/developer business

Set up marketing program, developed product line and implemented strategy to go

to market

Developed lead base and originated 6 competitive retail sales centers

Established $2 million in new business from prospecting retail sales centers and

builder/developer accounts

Fleetwood Enterprises

May 2001 - August 2006 Regional Sales Manager Nampa, Idaho

Responsible for sales/marketing for Rocky Mountain States

Product represented in region from 9 Western/Central Region manufacturing

centers. Management of staff of 3 Account Sales Managers and 2 Sales

Coordinators

Responsible for growth/management of distribution, market share and revenue,

along with implementation of marketing programs

Responsible for working closely with operations/production to maintain clear

definition of goals and product design

Awarded Regional Sales Manager Of The Year (Western Region 2003) and National

Regional Sales Manager Of The Year In 2004

June 2000 - May 2001 Sales Manager/Retail Marketing Manager Nampa,

Idaho

Managed Manufacturing Center sales/staff shipping to 11 states

September 1997 - June 2000 Retail Marketing Manager Boise, Idaho

Managed distribution for seven manufacturing centers in 10 states

Duties included assistance in merchandising for home shows and coordination of

staff for public and private showings

Responsible for overlay of market for multiple products and price points to best

serve market

Responsible for market strategy and analysis, growth targets and expansion

strategy

Responsible for growth of national brand strategy in region

April 1996 - September 1997 Product Specialist Woodburn, OR

Conducted training for retailers on new product and competition for each market

Developed Power Point presentations of competitive product with bullet point key

advantages as well as field photography

Responsible for all competitive product information, including feature/benefit

comparison

April 1994 - April 1996 District Sales Manager Woodburn, OR

Responsibilities for OR/WA/ID region selling specific product line to targeted

accounts

Responsible for selling and training of retail distribution

August 1992 - April 1994 Manager in Training/Sales Coordinator

Woodburn, OR

Trained in all areas of manufacturing, purchasing, service and sales in

preparation for District Sales Manager promotion

Processed orders with field distribution network

Education and associations

1987-1991 University of Washington B.A., Economics

Other Education:

American Leadership Academy - presenter and student

Institute of Residential Marketing and Certified Sales Professional - NAHB

Current President of the Idaho Housing Alliance

Current Member Idaho Building Code Board (Governor Appointed)

Past Member Idaho Modular Building Advisory Board (Governor Appointed)

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