Account Executive Sales

Work Experience:

July, ****- DraftFCB Group/ Rivet Global, New York, NY

Present Senior Account Executive

. Manage the implementation of global and regional integrated

advertising and direct marketing campaigns on behalf of clients:

Computer Associates, Hewlett Packard, United Healthcare, Cablevision,

NYC Health

. Guide development of advertising activities within approved strategic

objectives and branding guidelines

. Ensure that progressive stages of campaigns are approved with adequate

time to meet scheduled key dates

. Develop and execute plans for projects including the ability to

oversee projects from conception to completion

. Coordinate with media, creative and the account group on

recommendations for the advertising campaigns being executed

. Work in various mediums: interactive, OOH, print, direct, DRTV,

collateral as needed

. Develop creative briefs with research and strategy group that align

with client's strategic goals and objectives

. Reconcile workload each month to assure internal efforts map to agreed

upon scope of work per contract

. Collaborate with strategy group to develop campaign positioning and

create POV's to enhance end results

. Monitor campaign ROI and develop recommendations with team to optimize

future results of efforts

. Work with team to maintain project status, budgets, develop statements

of work and proposal documents

. Help to develop strategic ways that increase marketing activity and

provide recommendations for client

. Build and maintain positive relationships with clients, internal

partners and vendors

. Manage and mentor junior account members

October, 2005- Wunderman Advertising/ Young & Rubicam Brands, New

York, NY

July, 2006 Account Executive

. Oversaw multiple regional and global direct mail, interactive and

consumer relationship marketing advertising initiatives for Microsoft

. Collaborated with agency teams and clients to prepare solid strategies

and recommendations as assigned

. Developed integrated campaigns for MS, including websites, banners,

landing pages and direct mailings

. Developed project budgets, timetables, scopes of work and creative

briefs that balanced client requirements and agency interests

. Managed timetable, budget and schedule by tracking and reporting

progress on an ongoing basis

. Participated in, direct, and monitor creative production, media

execution and evaluation, approvals and results reporting

. Have a thorough understanding of production process for print and

interactive creative

. Have a thorough understanding of and remained involved in the media

planning and buying process

. Evaluated and critiqued the creative component of a solution to ensure

highest quality and accuracy

. Reviewed, analyzed, and evaluated project output to ensure

agency/client quality standards were met

. Built and maintained positive working relationships with internal

peers and all client counterparts

July, 2004- Spring O'Brien Advertising, New York, NY

September 2005 Account Executive

. Oversaw multiple accounts in varied industries including travel and

leisure, financial services, business to business, and economic

development

. Facilitated the strategy and development of integrated marketing

communications for specific clients such as: Cantor Fitzgerald, The

Welsh Development Agency, St. Vincent and the Grenadines, Eurail and i-

Deal Technologies

. Specific account responsibilities included; developing clients

briefs, estimates, conference reports and media schedules

. Managed the implementation of integrated advertising and direct

marketing which included the utilization of direct mail, print ads,

online banners, crafted search word campaigns and all collateral

materials

. Managed all necessary day-to-day communications between the agency and

client to ensure established marketing objectives were achieved

. Coordinated and assisted with creating an online market research

questionnaire for client to measure brand awareness and assess areas

for product development and increased sales

. Managed a half million dollar online campaign for client which in

turn generated an additional 10% in annual sales

. Created bi-monthly reports which detailed client's online campaign

results such as ROI, total sales, revenue generated, search word

conversions and all other campaign statistics

April, 2002- Chavin Lambert Advertising, New York, NY

July 2004 Account Executive

. Interacted daily with clients in the real estate and assisted living

sector regarding all marketing initiatives

. Prepared estimates and media budgets, managed project timelines and

deliverables

. Worked with various marketing companies and property developers to

create specialized ad campaigns, brochures, OOH advertising, websites,

print ads, direct mailings and collateral materials

. Placed Internet advertisements, banners and listings, hired vendors

for photo shoots, printing and fabrication

. Collaborated with art department regarding the design and generating

ideas for sales office design, building banners and signage

University of Rhode Island, Kingston, Rhode Island- May

2001

College of Business Administration

. Bachelor of Science-Business Administration

. Major: Business Management, Concentration in Marketing

Profile:

Proficient in (Microsoft Office programs - Word, Excel, Outlook, Access and

Power Point (Business communication leadership and organizational skills

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