Sales Company

JENNY MCCOY

socialjenny.com

***********@*****.***

PROFESSIONAL SKILLS

Copywriting/Editing

Write copy for company newsletters, print advertisements, emails,

postcards, landing pages, and jump sites

Write and edit sales and business development inquiries

Write letters of correspondence to major donors and letters of

solicitation for a variety of demographics

Conduct research, incorporate new findings into existing documents,

edit and format for journal submissions (Published as co-author in the

Journal of Internet Commerce and the Journal of Developmental

Entrepreneurship)

Journalism

Write sports recaps and features, business features and community

profiles for weekly community news publications (Published 100+ articles

for Florida Today weekly community sports and business publications. Wrote

weekly Little League column from April 2007 - June 2007.)

Blogging

Write and manage company blogs

Started personal blog (WorkinOnARamp.com) from scratch, including all

branding, content and marketing efforts. Current stats: 140+ RSS

subscribers, 4,000+ monthly site visitors and 45+ email subscribers

Social Media

Write copy and assist with vision for branded Facebook Fan Pages

Grow company Facebook Fan base

Manage company communication on Facebook Fan page, including status

updates and responses to Fan messages

Manage Twitter correspondence, including brand reference monitoring

using Twitter RSS and proactive searches for potential customers

Search Engine Optimization

Monitor SERPs for top keywords and phrase rankings

Analyze link building efforts

Follow industry news and make recommendations for future SEO efforts

Monitor traffic trends using Google Analytics and make content

recommendations based on those trends

Public Relations

Write and distribute in-house press releases

Create distribution lists for various industries and edit releases to

target those industries

Create marketing plan for launch of in-house product (including

penetration of social networks, blogs and social media sites)

Basic HTML/CSS Knowledge

Use Dreamweaver to make quick copy edits to newsletters, emails and

more without the assistance of a graphic designer

WORK EXPERIENCE EDUCATION

Freelance Writer

Florida Institute of Technology June 2005 - Present

B.S. in Business Communication

('06)

Company Confidential

Oxford University

Copywriter and SEO/Social Media Specialist Study

Abroad Program

October 2008 - Present

Interactive Art Services, Fort Lauderdale, FL

New Media Editor

June 2008 - October 2008

Florida Tech, Melbourne, FL

Communication Assistant

April 2007 - June 2008

University Experience Instructor

August 2007 - December 2007

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