Marketing Sales

Audra Washington 704-***-****/*******@*****.***

PROFESSIONAL SUMMARY

QUALIFIED CANDIDATE WITH OVER 15 YEARS EXPERIENCE IN DEVELOPING, PRODUCING

AND LAUNCHING HIGHLY EFFECTIVE CORPORATE, ENTERTAINMENT AND CONSUMER

MARKETING STRATEGIES. CANDIDATE HAS A PROVEN TRACK RECORD OF SUCCESSFUL

BRAND AND PRODUCT MARKETING, BUSINESS LEADERSHIP AND SALES. CANDIDATE HAS

SHOWN SUCCESS BASED ON A COMBINATION OF CREATIVE INNOVATION, FINANCIAL

MANAGEMENT AND STRONG SALES SKILLS. CANDIDATE IS AVAILABLE IMMEDIATELY.

Skills

MICROSOFT OFFICE SUITE, VISIO, SOCIAL MEDIA - FACEBOOK AND TWITTER AUDIENCE

DEVELOPMENT; SOCIAL MEDIA STRATEGIES; BRANDING AND CROSS PROMOTION; MARKET

ANALYSIS & TRENDS; PARTNERSHIP DEVELOPMENT; CREATIVE IDEATION & PROBLEM

SOLVING; REVENUE AND PROFIT GROWTH;

Team Development, Customer Focused.

PROFESSIONAL EXPERIENCE

ARREIS MEDIA LLC - CHARLOTTE, NC SEPTEMBER 2009 -

PRESENT

Principal

A savvy entertainment and lifestyle marketing agency specializing in

Social Media Marketing (SMM), Social Media Optimization (SMO), Social

Networking Marketing, Viral Marketing, Internet Marketing Strategy &

Planning, Conference and Event Planner, Social Media Speaker.

. Develop and execute marketing and social media strategies consistent

with clients marketing objectives;

. Work collaboratively to establish strategic direction and maintain

brand authenticity;

. Experienced in advertising, sponsorship, strategic planning, special

events, community & media relations.

Wachovia - Charlotte, NC March 2009 -

August 2009

Marketing Communication/Change Manager Contractor

. Manage Corporate Financial Services Change Management's team day-to-

day marketing and documentation efforts. Provide Wells Fargo brand

steward guidance and direction to all team members who create internal

and external marketing materials.

. Observed change management trends that might ultimately affect the

internal organization and make recommendations to enhance on the basis

of those trends.

. Developed and executed marketing strategies consistent with clients

marketing objectives.

. Contributed to the development of Change Management's social media

initiatives.

. Developed, maintained and optimized detailed work instructions to

ensure clarity and consistency of Change Management approach.

. Managed mid-size projects relating to corporate change initiatives

that impacted a single major business or function.

. Actively involved in the conduct/execution of project activities.

Bank of America - Charlotte, NC August 2006 - December

2008

Officer; Card Mktg Product Consultant

. Drove new account and profit growth for Bank of America Card Services

via direct mail marketing and built strategic business requirements in

support of a Test/Read/Roll campaign method. Established roll

methodologies that leverage the highest response/approval rates with

the lowest and most efficient production costs. Partnered with

pertinent internal/external stakeholders in development and execution.

. Analyzed production test based on quantity and creative complexity.

. Managed the end-to-end production process via direct mail monthly

campaigns.

Radio One, Inc. - Charlotte, NC November 2005 -

August 2006

Media Account Executive

. Oversaw all phases of sales cycle, from prospecting and lead

generation to negotiations and closings; analyzed and pinpointed

marketing and promotional opportunities for individual clients through

extensive research efforts.

. Consistently developed new marketing campaigns and strategies for

clients bringing in $60K within 9 months and ensured long-term

relationship for station 2 stations different formats.

. Cultivated new leads, resulting in 39 new advertising clients.

Desane & Associates - Hackensack, NJ April 2001 - October

2005

Event & Conference Business Development Director

. Recruited to set strategic marketing direction for revenue growth and

developed corporate sponsorship for multi-tiered corporations and non-

profit organizations.

. Drove annual revenue increase for Not-For Profit Organization from

$200K to $450K in North America market through product repositioning.

. Drove revenue for conference/event group sponsor sales, attendee

registrations and post-event opportunities.

. Built relationships with sponsors to manage relationship and ensured

all sponsorship benefits were delivered.

. Identified opportunities to increase revenue with existing sponsors.

EMI Music Publishing - New York, NY September 1997 -

June 2000

Creative Director

. Recruited to set strategic marketing direction for the Motown/Jobete

Music catalog owned by Berry Gordy.

. In charge of devising, developing and implementing marketing and

operational plans for Jobete catalog for revenue growth.

. Analyze industry trends and develop promotional and cross promotional

campaigns for high visibility and creative music use for EMI Music

songwriter roster.

EDUCATION

UNIVERSITY OF PHOENIX - CHARLOTTE, NC

M.B.A

Bennett College - Greensboro, NC

Bachelor of Arts Communication

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