Michael J. Fullerton
Floral City, Florida 34436
************@*****.***
Senior Sales / Business Development
Resourceful, innovative professional with over 17 years Sales and Business
Development experience within a broad range of industries and products.
Able to grow business through strategic planning, strong
customer/distributor relationships, and creative presentations to
clientele. A Hands-on Manager with proven skills in analysis,
coordination, observation, building, demonstration, organization, and
improvement of operations through policies that promote a team-based work
atmosphere, superior customer service, creative thinking, and a positive
result on the corporate bottom line.
Selected Responsibilities and Accomplishments
. Managed all aspects of a company function including development of
marketing plans, recruitment, hiring and training of staff, budgeting,
scheduling work and activities, establishing policies and procedures,
performance evaluation, and motivation of employees.
. INCREASED SALES REVENUE BY BUILDING STRONG BUSINESS RELATIONSHIPS WITH
DISTRIBUTORS. TOOK INTO ACCOUNT THEIR NEEDS AND ABILITIES AND
PROVIDED A TAILORED MARKETING PROGRAM THAT WOULD PROVE BENEFICIAL TO
THE BOTTOM LINE OF BOTH OUR COMPANIES.
. MANAGED ALL ASPECTS OF THE COMPANY'S PRESENCE AT TRADE SHOWS AND
MANUFACTURER CONFERENCES. DESIGNED BOOTH AND NEGOTIATED ITS LOCATION
WITH FACILITY PERSONNEL. ORCHESTRATED PRODUCTS TO BE DEMONSTRATED,
GIVEAWAYS, MARKETING MATERIALS AND STAFF NEEDED. ATTAINED NEW
BUSINESS OPPORTUNITIES AS A DIRECT RESULT OF THIS EXPOSURE.
. ENHANCED PRODUCTIVITY AND NEW AVENUES OF BUSINESS THROUGH CREATION OF
A TRACKING TOOL THAT LISTED LOCATION, EQUIPMENT NEEDED, COST, AND
ESTIMATED DELIVERY OF BOTH CURRENT AND NEW PROJECTS. USE OF THIS
FORECASTING INSTRUMENT ENSURED TIMELY PROJECT COMPLETION AND GREATER
CUSTOMER SATISFACTION.
. INCREASED REVENUE TO THE COMPANY THROUGH CREATION OF A STANDARD
OPERATING PROCEDURE CONCERNING THE BID PROCESS. CORRECT INFORMATION
FROM CORRECT SOURCES WAS NOW ROUTINELY AVAILABLE TO ENSURE ENTERING
THE BID DEADLINE AS THE FINAL AND BEST PROPOSAL.
. CLOSED A LARGE DEAL OF 10 MACHINES FOR A CUSTOMER UNDER A VERY
STRUCTURED TIMELINE. PUT TOGETHER A PLAN THAT TOOK INTO ACCOUNT
DELIVERY, INSTALLATION, START UP, AND EMPLOYEE TRAINING IN THIS NEEDED
EQUIPMENT WITHOUT DISRUPTING CURRENT OPERATIONS. THE PROJECT WAS
COMPLETED ON-TIME FOR THIS VERY HAPPY CUSTOMER.
. INCREASED SALES THROUGH DESIGN AND CREATION OF THE COMPANY'S MARKETING
BROCHURES AND ADVERTISING CAMPAIGN. THESE NEW AESTHETICALLY PLEASING
AND INFORMATIVE GUIDES FOR OUR DISTRIBUTORS RESULTED IN NEW FOUND
INTEREST, HEIGHTENED RESPECT FOR OUR PRODUCTS AND ADDITIONAL SALES.
Michael J. Fullerton... Page 2
. Boosted client productivity through development of a comprehensive
training program for use of equipment purchased by our customers.
Created curricula, handouts, and delivered lecture, small group and
one-on-one instruction on all aspects of equipment operations from day-
to-day, to safety, to preventative maintenance.
. Managed and coordinated a variety of complex projects from the ground
up, simultaneously. Partnered with the applicable in-house
departments and customer engineering staff to bring each project to
completion within the agreed upon timeframe. Additional and new
referral business grew as a direct of these relationships.
. Served to manage a number of events as well as the swimming pool venue
for the State Special Olympics. Reestablished ground rules governing
entrants and visitors to eliminate the possibility of injury or
drowning.
. Provided ongoing customer service to companies that have bought our
products. Routinely demonstrated methodologies that could improve
each company's individual productivity and service quality. Scheduled
regular periodic visits as a visible agent of our product.
Experience
Girbau Industrial Inc. 2009 to Present
National Sales Manager
Jensen / Ipso USA 1999 - 2009
Regional Sales Manager
Washex Machinery Co. 1994 - 1999
Regional Sales Manager
Jensen America 1990 - 1994
Regional Sales Manager
O'Dell Equipment & Supply 1982 - 1990
Vice President Sales
Salesman
K-Mart Enterprises 1978 - 1982
Department Manager
Education/Professional Training
BS, Recreational Management, Western Kentucky University 1982
Business Management Coursework, Jefferson Community College
Additional coursework in Time Management, Motivation, Safety, Hazmat, Sales
Management, and Presentations.
Member,
Able to Travel and/or Relocate