Stewart Peller
Portland, Maine 04101
Telephone : 207-***-****
E-mail: ********@*****.**.***
Summary of Skills
• Sales – Extensive B2B experience in selling products to hospitals, medical clinics, physicians, small business owners, and retail
stores.
• Sales Management – Interviewed, hired, and developed sales force. Established monthly/quarterly sales goals. Established
reporting methods. Developed initial and ongoing training programs. Established and conducted monthly sales meetings and
agendas.
• Marketing – Developed marketing and communications products for several small businesses.
• Advertising – Developed print ads for several small businesses.
• Recruiting – Have interviewed and hired several people for sales and administrative positions.
• Organization – Am proficient in account management, staff management, budgets, spreadsheets,
multi-tasking, relationship building, product development and integration, and strategic planning.
• Training – Have trained new sales people in account management, time management, and territory management, including
routing and zoning.
• Operations – Ran all business aspects of my own business, including sales, marketing, finance, accounts payable, and accounts
receivable.
• Computer – Am proficient in all components of MS Office 2007 (Access, Accounting, Excel, Outlook, Power Point, Publisher,
and Word), Act!, and Photoshop.
Professional History
December 2008 – Present Certified Energy Consultants – Distributor of electricity saving products
• Hired as Sales Manager, Northern New England Region, area based in Portland, Maine.
• Hired independent, commissioned sales representatives to sell product line.
• Developed and conducted sales training program, established monthly/quarterly sales goals, and conducted monthly sales
meetings.
• Created my own sales in conjunction with administration duties.
March 2007 – September 2008 P&P Pet Products, Inc. – Distributor of pet products.
• Sales territory consists of Maine & New Hampshire, based in Portland, Maine.
• Established first ever consistent, monthly call schedule.
• Increased sales dollar volume by 17% by end of first year.
• Led sales force by opening 45 new customer accounts by end of first year.
October 2001 – March 2007 Aspex Eyewear, Inc. – Distributor of magnetic clip-on eyewear.
• Sales territory consisted of Maine, New Hampshire, & Vermont, based in Portland, Maine.
• Introduced new niche product to Northern New England.
• Start-up territory – opened 80 new accounts in less than six months.
• Increased sales dollar volume from $0 to an average of more than $25,000 per month.
• Invited to speak at the New Hampshire Paraoptometric Annual Meeting.
• Assisted Regional Sales Manager:
o Initial sales candidates interviews
o Sales training for new hires
October 1997 – October 2001 Luxottica Group. – Manufacturer and distributor of high quality eyewear.
• Sales territory consisted of Maine, New Hampshire, & Vermont, based in Portland, Maine.
• Increased sales in both dollars and units each year.
• Successfully conducted market test for feasibility of separate RayBan sales division.
• Established company and brand names as leaders in the industry, despite controversial ownership of LensCrafters.
• Invited to speak at both the Maine and the New Hampshire Paraoptometric Associations.
• Was asked to take over newly formed RPM division in February 2001.
• Sold RayBan, Persol, and Moschino in expanded sales territory.
May 1992 – October 1997 Safilo Group, Inc. – Manufacturer and distributor of high quality eyewear.
• Sales territory consisted of Maine, New Hampshire, & Vermont, based in Portland, Maine.
• Established sales territory for the newly formed Blue Bay division.
• Successfully exceeded sales goals each year.
• Named Division Sales Representative of the Year for the New England Region.
• Invited to speak at both the Maine and the New Hampshire Paraoptometric Associations.
November 1987 – May 1992 Homedco – Distributor of home care-based products and services
• Sales territory consisted of Maine and Seacoast New Hampshire, based in Portland, Maine.
• Established first ever direct sales effort in the territory.
• Sold Durable Medical Equipment, Oxygen Therapy Equipment, and IV Therapy Equipment & Services to area hospitals,
nursing homes, and private physicians.
September 1985 – November 1987 Stewart Peller & Associates. Marketing consulting firm.
• Business based in Columbus, Ohio.
• Established my own marketing consulting firm, specializing in print communications products for medical and small business
markets.
• Successfully ran all aspects of the company, including sales, marketing, production, and finance,
• Contracted with outside vendors to supply ancillary products and services.
July 1982 – September 1985 Ciba Vision Care. Manufacturer and distributor of soft contact lenses.
• Sales territory consisted of most of Ohio and SE Michigan, based in Columbus, Ohio.
• Introduced new soft contact lens company to area eye care practitioners
• This was the 28th soft contact lens company in the marketplace.
• Consistently in top third of nationwide sales force in both sales dollar volume and units each year.
• Invited to speak to the graduating class at The Ohio State University School of Optometry each year.
• Regional sales trainer.
• Regional competitive information coordinator.
May 1979 – July 1982 General Diagnostics division of Warner Lambert Co. Manufacturer and distributor of hospital laboratory
products.
• Sales territory consisted of Maryland and Delaware, based in Columbia, Maryland.
• Sold reagents, standards and equipment to area hospital laboratories.
• Awarded Rookie of the Year, as well as the Grand Travel Award in the same year. This was the first time this had occurred in
company history.
• Had the sixth largest dollar volume territory in the country.
• Surpassed sales goals each year.
June 1976 – May 1979 Bausch & Lomb. Manufacturer and distributor of soft contact lenses and affiliated soft lens products.
• Started as Customer Service Representative in Home Office in Rochester, New York.
• Selected to be on initial team for Soflens Consignment test market program.
• Promoted to Sales Representative in territory that consisted of most of Maryland, Northern Virginia, and Washington, DC. In
order to implement consignment program.
• Had the highest number of customers in country to sign up for the program that year.
• Given the President’s Circle Award for sales excellence.
Education
St. John Fisher College - Rochester, New York. Bachelors in Business Administration – 1976
References
Available on request.