Sales Manager
Resume:
CYNTHIA A. HASSEL
Erlanger, KY 41018
513-***-**** *******.******@*****.***
SUMMARY
An accomplished pharmaceutical sales professional with 10 years experience, 8 years as a specialty
representative and 2 years as primary healthcare representative. Incredibly self motivated individual with
proven ability to make impact with key customers across multiple therapeutic classes through clinical selling,
masterful closing and tremendous ability to build and maintain customer relationships. Recognized as an
effective leader, excellent communicator and team player. Known for exceptional development of Key
Opinion Leaders and Speakers.
PROFESSIONAL HISTORY
USCavalry, Radcliff, KY
Account Manager Nov. 2009 – Present
Sales and promotion of tactical equipment, ballistic items, uniforms, protective gear, weapon accessories and
insignia to military, special forces, law enforcement, fire departments, port authorities, military academies and
national security agencies in the upper northeast United States covering 11 states.
PFIZER PHARMACEUTICALS, Cincinnati, OH 1998 – April 2009
Senior Therapeutic Specialty Representative
Successfully promoted a broad spectrum of Pfizer products including Celebrex, Lyrica, Aricept, Bextra and
Exubera to orthopedic surgeons, rheumatologist, neurologist, pain management, physical medicine and
rehabilitation, anesthesiologist, endocrinology, pulmonology and neurosurgery. Proven hospital sales
experience with teaching institutions, VA’s, community hospitals, surgery centers and rehabilitation facilities in
the Cincinnati OH, Middletown OH and Lexington KY area.
• Recipient of Vice President’s Cabinet Award for sales performance (top 7% nationally) for three
consecutive years.
• Awarded by Area Director of Operations, Regional Performance Fund, for commitment, teamwork
and performance in 2008.
• Formulary wins for Celebrex and Lyrica at University of Cincinnati and Good Samaritan Hospitals.
• Awarded for Excellence in convention selling at the American Academy of Orthopedic Surgeons in
2006.
• District/Regional Subject Matter Expert in the development/execution of routing and call schedules.
Designed and facilitated multiple workshops at plan-of-action meetings and mentored new hires on the
process.
• Increased market share by 11.2 % at Good Samaritan Hospital for Celebrex through hospital pixys.
• Developed 20 Key Opinion Leaders and Speakers regionally and nationally. Resources were
recognized by Executive Leadership.
• Surpassed launch goals for new products Celebrex, Bextra and Lyrica with vertical market share
growth surpassing regional and national goals.
PHARMACIA (bought by Pfizer) 2001 – 2003
Senior Therapeutic Specialty Representative
Best in class promotion of a diverse spectrum of products including Celebrex, Bextra, Fragmin and Detrol LA
to orthopedic surgeons, rheumatologist, pain management, anesthiologist and urologist. Territory included
Northern Kentucky and Southern Cincinnati.
• Awarded Vice Presidents Club (top 7%) for sales performance 2002 and 2003.
• Developed and presented to the district a managed care workbook. This was used by sales
representatives to reduce pharmacy switches and increase market share growth.
• Successfully converted new Pfizer product, Bextra, and increased market share.
CYNTHIA A. HASSEL PAGE TWO
PHARMACIA (Continued)
• Improved sales performance by analyzing and optimizing territory reports through zip code and
specialty designation.
• Recognized as district leader for the planning and executing numerous speaker programs, consultant
coding initiatives, preceptorships, grand rounds, managed care initiatives and hospital formulary wins by
district and regional manager.
SEARLE (bought by Pharmacia) 1998 – 2001
Pharmaceutical Sales Specialist Searle 3
Exceptional success in promoting Arthrotec, Daypro, Celebrex, Flagyl ER, Ambien, Norinyl, Tri-Norinyl,
Demulen to internal medicine, primary care, OB/GYN, sports medicine, orthopedics, rheumatology, pain
management, physical medicine and rehabilitation, anesthesiologist and community hospital accounts.
Territory included Northern Kentucky and Cincinnati OH.
• Nominated for Rookie of Year by district manager for success and team work.
• Awarded Vice President’s Club for 2001.
• Strategic business plan development and execution as witnessed by multiple sales achievement
awards.
• Effectively launched post card campaign with physicians that directly impacted products and increased
sales revenue.
HOBSONS DMI 1996 – 1998
Territory Manager
Through consultation and presentation, effectively built a CD-ROM and internet technology market for
colleges and universities. Managed a 13 state territory with extensive West Coast Travel. Frequent Trade
show attendance and exhibiting. Demonstrated live presentations of software technology.
• Highest revenue contracts for 2 consecutive years.
• Held greatest percentage of State contracts.
HYATT HOTELS AND RESORTS 1992 – 1996
Hyatt Regency Princeton NJ 1994 – 1996 / Hyatt Regency Cincinnati 1992 – 1994
Sales Manager
Strategic Placement of corporate, association and professional sports accounts to maximize hotel revenues and
enhance hotel image. Obtained highest daily rates by the positioning of group accounts.
• Awarded Outstanding Sales Person of the year for 1993, 1994 and 1995.
• Executed exceptional customer service as determined by the development of house accounts that
provided a base business to increase average daily rates.
• Continually maintained high occupancy by sustaining existing accounts and prospecting for new
business.
EDUCATION
BS, Liberal Arts, Northern Kentucky University
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