Marketing Sales

JOSEPH PETROSINO

* *** **** **** ( Norwalk, Connecticut 06850

203-***-**** ( **************@*******.***

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Summary:

An energetic and passionate executive marketer who has a proven track

record of driving new business growth across multiple marketing

disciplines, a robust and active marketing contact list with a history of

securing projects & assignments, and an ability to apply an integrated and

holistic marketing viewpoint to Fortune 500 Clients.

Professional Experience

DL Ryan Companies, Wilton, CT Sept 1995-Dec 2009

July 2006 - Dec 2009

Stage ABM: Vice President of Client Services - Hand picked to lead the

launch of Stage Active Brand Marketing. A full service experiential

marketing agency - part of the D.L. Ryan Company portfolio of marketing

services. Duties included but not limited to: new business development,

P&L management, and developing strategic experiential marketing plans for

Fortune 500 clients. Delivered over $5M in gross profit via new business

efforts since 2006. Specific accomplishments have included:

. Led the internal pitch team on securing the coveted Heineken Premium

Light Beer Launch in 2007 & 2008 Multi-Million Dollar Experiential

Marketing Initiatives.

. Secured "preferred vendor" status within Nestle USA, Wyeth Consumer

Healthcare, and Masterfood's that resulted in numerous new business

project wins:

o 2008 Stouffers Express Tour

o 2008 Advil Life List Multi-Sensorial Tour

o 2008 New Balance Komen Foundation Runway Show

o 2008 GummiBurst New Product Launch

o 2009 Lean Cuisine California Woman's Conference

o 2009 Nestle Toll House 5 city relaunch

. Implemented a New Business Outbound Process that built a robust

pipeline of activity for 2010 and beyond. Secured projects for 2010:

o Advanced Auto/NHRA Consumer Engagement Experience

o GoTo Meeting Airport Theatre in a Box

o Chunky Soup 2010 NFL Tailgating Events

. Implemented social media extensions throughout various experiential

marketing campaigns to enhance the increased impressions for clients

while minimizing their incremental spend.

October 2005-July 2006

DL Ryan Companies: Director of Emerging Business - in charge of securing

new business opportunities for leading promotional, digital/interactive,

retail/shopper marketing services agency.

. Brought in over $1M in additional/incremental gross profit through a

combination of contacts and cold calling.

o Retail/Shopper: MasterCard Customer Marketing and 20th Century

Fox US Retail Catalog

o Promotional: Yellowtail Wines, Beast Energy Drink, Terra Chips,

20th Century Fox Devil Wears Prada, and IMG

o Digital/Interactive: IMG Entertainment Giants/Jets naming

rights pitch, Greenfield Online Re-positioning.

. Developed first ever New Business Newsletter to be used

internally/externally highlighting "what new" at D.L. Ryan Companies.

JOSEPH PETROSINO

December 2001-October 2005:

Ryan Partnership: Managing Director - providing strategic insight and

planning especially in the areas of national and local promotion.

Responsible for providing oversight and direction in the design,

development and execution of promotion plans and programs.

Clients have included: Heineken USA - National Promotions and Field

Marketing, IMG, Nestle Waters, America Online, USSTC, Mott's USA, Pizza

Hut, and Timberland

Specific accomplishments have included:

. Led and developed test market launch for Heineken Premium Light

from distributor teaser campaign, on-premise sampling activity, and

in-store programming

. Led and developed 5 new package introductions for Heineken USA that

required internal sell-in/communication and support materials (Keg

Can Fridge-pack, 5 Liter, 1.5 Magnum, Clear Plastic Label, Amstel

Light Fridge-pack)

. Led the ideation and execution from concert name to promoter

selection for the 1st annual Amsterjam held at Randall's Island on

August 20, 2005.

. Responsible for all 2003 - 2005 campaign programming for Heineken

and Amstel Light. Includes trade communication, activation, and

post recap analysis - Grammy's, Music For Life, Downloads, The

Matrix, and Holiday

. Integrated Heineken's buy with Spike TV for first ever branded

content integration of "The Club" and American Casino on Discovery

. Sourced, secured, and negotiated costs and assets of a Heineken

Sponsorship with the Nokia Theatre in Times Square

. Negotiated and secured numerous festivals for Heineken Music to

leverage - Coachella and Central Park Summer stage

. Implemented/Executed Radio Merchandising Opportunities at Perrier

Group of America

February 1998-November 2001:

Senior Program Manager

Developed and executed National Integrated promotion leveraging ESPN to

help launch Mountain Athletic Sub-Brand.

Secured key 3rd party partners which were leveraged in top volume accounts

- Just for Feet, Finish Line, Jarman Lease

Developed and executed account specific kid's marketing program across

major retailers including Dillard's, Nordstrom, Macy's East/West.

Helped Launch Timberland Pro work boot sub-Brand via targeted account

specific promotions.

December 1996-February 1998

Program Manager

Coordinated and executed "Gorge Games" 18 city national road tour event for

Timberland.

Developed the Heineken St. Patrick's Day promotion and executed program in

market.

Managed HUSA promotional fulfillment and warehousing functions

Directed local distributor display merchandising meetings with the

distributor sales force.

Responsible for ongoing beer segment competitive activity analysis.

JOSEPH PETROSINO

Poland Spring Water September 1993 - April 1995

Moonachie, New Jersey

Route Sales/Marketing

. Generated over 30% incremental sales in a two year period outside

of residential sales

. Initiated internal marketing support system to gain better

efficiencies on the development and procurement of collateral

materials

EDUCATION

Pace University Pleasantville, NY--BS in Business Administration, 1995

Middlesex County College Edison, NJ--Associate Bachelors in Business

Administration, 1993

ACTIVITIES and INTERESTS

. A featured speaker as an experiential expert for both PMA and

Fairfield County Public Relations Association chapters.

o Presented "The Role of Social Media in Experiential Marketing"

at a recent FCPRA Chapter Event

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