Sales Marketing

Joyce Aronin

**** ******* ****, *********, ** ***72

516-***-**** ( Cell 516-***-**** ( E-mail: *******@***.***

Senior Marketing Professional - Consumer Package Goods

PROFILE

Accomplished Marketing and Sales Professional with extensive executive

management experience. Results producing leader with solid business

development skills. Expertise in strategically growing consumer products by

working through the complete product life cycle.

AREAS OF EXPERTISE

Strategic Business Plan Development/Execution - Category Management -

Product Positioning - Competitive Research & Analysis - Collateral & POS

Material - In-Store Merchandising Programs - Market Research - Brand

Management and Strategy - Profit & Loss - Forecasting/Budgeting - Customer

Relationship Marketing (CRM) - Product Development - Social Media - Website

Development - Advertising and Promotion - E-Commerce - Direct-To-Consumer

Programs - On and Off Line Media - E-Mail Marketing

STRENGTHS

. Skilled in managing multiple divisions and functions concurrently,

including Marketing, Strategic Brand Building, Sales and Sales

Management, National, Regional and Account Specific Advertising/Support

Programs, Product Development, Pricing, Promotion, Packaging, E-Commerce,

On and Off Line Media, CRM, E-Mail Marketing, SEO and SEM Programs.

. Successfully develop brand strategies based on market assessment,

consumer/syndicated research, competitive analysis and marketplace

trends.

. Unique blend of hands-on experience and executive management expertise to

develop successful and profitable strategic business building plans.

EXPERIENCE

THE ICE CUBE HOODIA DIET

10/09 - 12/09

Sales & Marketing Consultant

. Created sales distribution plan, POS collateral materials

. Temporary, project-based assignment

ABKIT INC., New York City www.alphabetic.com www.zucol.com

6/07 - 5/09

Mass Market Division of Nature's Way Products

Director of Brand Marketing

. Developed and implemented profitable marketing initiatives to grow mass

distributed consumer brands in the cough/cold and diabetic nutrition

categories.

. Launched strategic line extensions to the flagship product - alpha betic

Diabetic Multi-Vitamin - which gained distribution in leading national

retailers.

. Developed marketing and sales presentations for training and key account

calls

. Created on-going CRM and E-Mail Marketing Programs to effectively

communicate with tens of thousands of targeted consumers.

. Created content and developed websites to support various consumer brands

. Analyzed results of web-based marketing programs with Google Analytics,

revised accordingly

. Created comprehensive Health Care Professional (HCP) Program.

. Established Scientific Advisory Board as alpha betic brand evangelists

among the Health Care Community.

. Developed on-going outreach program that established alpha betic's

leadership position in diabetic nutrition

ACCOMPLISHMENTS:

. Increased sales revenue by 50%

. Reinforced "Leader in Diabetic Nutrition" Positioning

. Increased database by more than 100%

. #1 recommended brand among health care professionals

Joyce Aronin

516-***-**** ( Cell 516-***-**** ( E-mail: *******@***.***

CYTODYNE LLC, Farmingdale, New York www.xenadrine.com

2/02 - 4/07

Marketer of Xenadrine, the Leading Diet Supplement in mass and specialty

channels

Director of Marketing and Sales

. Created strategic marketing/business building plans that increased

revenue by 5 - 10%.

. Developed Competitive Analysis/Research, including pricing, positioning,

POS, market share, features/benefits, and competitive "point of

difference"; used as the basis for go-forward brand strategies.

. Launched profitable line extensions to established business including

Xenadrine Diet and Energy Bars, Drinks and Shakes

. Managed National Advertising & Promotion Budget of $25 million annually.

. Developed on-going forecast projections by SKU; Brand P&L's

. Created profitable Direct Response/E-Commerce business supported by

broadcast, radio, print and on-line.

ACCOMPLISHMENTS:

. Gained full line distribution in leading national mass retailers

. Increased business by more than 5% year over year

. Developed profitable E-Commerce business

. Revenue, profit and distribution growth

. Grew Xenadrine to #3 in IRI FDM (Information Resources Inc.)

. Achieved $5 million in incremental revenue from Direct-To-Consumer (DTC)

initiatives.

TWINLAB CORPORATION, Hauppauge, New York

7/98 - 11/01

Leader in Nutrition/Vitamin Industry in mass and specialty store channels

Director of Marketing

. Created and launched successful new products and line extensions to all

business segments, including Consumables (Snack Bars, Drinks),

proprietary Supplements and Sports Nutrition products.

. Managed advertising and promotion budget of $10 million.

ACCOMPLISHMENTS:

. Development and distribution of strategic new products in health food and

mass market channels

. Developed channel, account and geographically specific business building

programs for such key accounts as GNC and Rite-Aid

PREVIOUS EXPERIENCE

CARTER WALLACE - Marketer of Consumer Package Goods

Senior Marketing Manager - Brand Manager

DEL LABORATORIES - Marketer of mass market cosmetics and personal care

products

Brand Manager: Sally Hansen Nail Color/Nail Care

EDUCATION

City University of New York; BA - Marketing/Communications

PROFESSIONAL AFFILIATIONS

. American Marketing Association of New York

. Direct Marketing Council of New York

. e-Marketing Association

VOLUNTEER EXPERIENCE

Literacy Nassau 1/10 -

present

Developing outreach/E-Mail Marketing and social media initiatives

American Diabetes Association

5/09 - 10/09

Obtained key donors and organized teams in support of major fundraising

event:

Step Out 2009: Walk to Fight Diabetes

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