Sales Manager

TINA TRIPOLI

512-***-**** ? **********@*********.*** ? www.linkedin.com/in/tinatripoli

Director of Client Service ? Marketing ? Business Development

An accomplished professional with 19 years of experience and a unique and

broad range of competencies, skills and expertise in the association

management, publishing, financial, high-tech, manufacturing and direct

marketing industries. A results-driven leader skilled at developing and

executing targeted business initiatives that drive growth and enhance

bottom-line profits. Highly articulate communicator with proven ability to

build relationships by establishing a high level of confidence and trust.

CORE COMPETENCIES

Sales/Marketing Multi-media/Direct Marketing

Operations Management

Project Management Negotiating Contracts

P&L Responsibility

Competitive/Strategic Planning Campaign Management

Training & Development

TelesServices Client Liaison Human

Resources/Recruiting

HIGHLIGHTED SUCCESS RECORD

* Track record of effective marketing, pricing, product launch and

promotional initiatives.

* A career-long history of consistently increasing productivity

and reducing costs.

* Expertise in developing profitable partnerships and forging

alliances.

* Proficiency in identifying untapped markets and business

opportunities both nationally and internationally.

* Expertise in project management and ability to lead project

teams.

PROFESSIONAL EXPERIENCE

ASSOCIATION OF CERTIFIED FRAUD EXAMINERS, Austin, Texas, 2007 - 2009

Membership Director

. Directed benefits and services for existing and potential members of

worldwide anti-fraud association with 50,000 members and revenue of

$15MM annually. Generated opportunities to increase conversion of

members through e-marketing programs and direct mail programs in order

to exceed membership goal of $5MM in revenue and 9,800 new members for

2009.

. Spearheaded operational initiatives designed to improve web services

to members such as automated dues payment and renewal, online

membership application process, and online communities.

. Managed staff of 14 individuals. Areas of oversight included member

services/inside sales; component programs and relations, including

institutions of higher education, chapters and government/law

enforcement partnerships (e.g., SEC, FBI, CIA, IRS); general

membership application process; certification process; and product and

service fulfillment to members.

. Directed strategic projects and worked with stakeholders to implement

call monitoring process, redesign of membership dues statement and web

based payment process, continuing professional education (CPE)

process, design and content of annual compensation guide within budget

and on schedule.

. Developed integrated demand generation campaigns to attract new

members.

. Directed design of e-mail newsletters, direct mail and collateral

materials for retention programs.

. Influenced process improvement initiatives for website and ecommerce,

end user tools. Worked with IT team to evaluate and improve all

processes that impact member data integrity.

. Collaborated with Web team to develop website design and e-commerce

best practices.

. Implemented reporting and analytics to identify performance

improvement areas.

. Spearheaded cross-training for service teams; met and exceeded service

level requirements at 99.9% completion on a daily basis.

. Directed SOP process for application tracking to streamline

productivity and gain workflow efficiency for the processing of more

than 2,450 applications per quarter.

AMD, Austin, Texas, 2006 - 2007

Manager of Business Planning North America and Strategic Accounts

. Managed strategic planning and weekly reporting for North America and

Strategic accounts worldwide, representing an estimated $1.3 billion

in revenue annually.

. Directed weekly update meetings for North America and Strategic

accounts. Lead Customer Satisfaction and Global Account Classification

initiatives. Identified and resolved customer opportunities.

AIC Ventures, Austin, Texas, 2005 - 2006

Acquisitions Manager

. Managed inside business development/sales team (9), Austin and

Chicago.

. Instituted call processes and detailed metrics to increase

effectiveness against $300MM goal.

. Managed sales activities with external Sales VP's and Directors in

Salesforce.com.

DATABASE MARKETING GROUP - The Lead Dogs, Austin, Texas, 2000 - 2005

Director of Account Management and Human Resources

. Executive committee member with responsibilities in strategic planning

for 150 person call center. Grew from $1.7MM in revenue to $6.8MM from

2001-2005. One of five members who helped to develop a clear

objective, key focal strategies and effective departmental tactical

action plans.

. Lead the Account Management team in delivering on service level

agreements. Grew the staff from 3 to 6 people and oversaw a client

base that included Microsoft, Adobe and Orbitz. Managed client

relationship with Solomon Financial Software such that we were

retained when Great Plains purchased Solomon, and again when Microsoft

purchased Great Plains.

. Directed the HR department for the call center during ramp up from 20

employees to 150 employees. Instituted hiring practices, interview

processes and new employee entry training procedures.

. Executed strategic sourcing techniques to include a variety of

resources such as internet, advertising, agencies, employee referrals,

and direct sourcing. Conducted interviews to evaluate potential

candidates, partnered with managers to frame offer packages.

. Developed HR documentation policies and TWC challenges that saved the

company over $100K annually in paid out unemployment benefits.

ASSOCIATION OF CERTIFIED FRAUD EXAMINERS, Austin, Texas, 1999 - 2000

Marketing Manager

. Responsible for developing awareness and usage of the Association and

its membership. Utilized a variety of media and methods, including

direct mail, tradeshows, advertising, directories, sales and

informational literature, regional client meetings as example.

. Utilized measurement systems to determine efficacy of efforts.

Results helped determine where marketing budgets would be spent and/or

tested.

. Responsible for increasing membership within the Association. Utilized

various methods and measurements to be effective in spending and

effort.

RIVERSIDE PUBLISHING, a Houghton Mifflin Company, Itasca, Illinois 1998 -

1999

Account Manager

. Full service account management for Wintergreen/Orchard House brand of

educational guidance products. Planned and executed product sales

strategies and tactics for Wintergreen/Orchard House products that

efficiently and effectively met national sales objectives of $3.5

million dollars.

CAHNERS PUBLISHING COMPANY, Des Plaines, Illinois 1995 -1997

Account Manager

. Provided full-service account management for targeted business market.

Responsibilities included outbound and inbound sales calls, client

presentations, prospecting, meeting sales goals, and managing client

database. Met or exceeded sales quotas on a monthly and annual basis

for territory generating sales of over $1MM.

EDUCATION

Bachelor of Arts in Public Communication and Human Relations, Western

Illinois University, 1990

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