Sales Manager

Michael F. McBride

**** *** *** ***** *.W. . Massillon, Ohio 44646 .

***********@******.*** . 330-***-**** C

Strategic Planning

Product Marketing & Management

Cost Control

Product Innovation

Accomplished Manager and Individual Contributor with experience in

operations, P&L oversight, multi-location product distribution and

marketing involving both start-up and growth organizations. Decision-maker

with a proven ability in sales and marketing to respond quickly to changing

market conditions in the area of competitive products, pricing, promotion

and distribution. Track record of increasing sales and growing the bottom

line while spearheading operational improvements to drive productivity and

reduce costs. Excel in dynamic, demanding environments while remaining

pragmatic and focused.

Core Competencies

Category Management Brand Positioning Tactical Market

Planning

Regression Analysis New Product Development Sales Forecasting

Professional Experience

McBride Executive Inc, Massillon, Ohio

8/2007 - 12/2009

President

Provide executive leadership for $1 million retail establishment with 3

retail service locations

Lead day to day operations and strategic direction with full responsibility

for bottom line factors, including short and long range planning, product

management and new product development. Direct three managers and provide

general oversight of 25 employees. Redefine organizational structure,

oversee major pricing decisions and perform monthly financial evaluation of

company results.

Veyance Technologies, Fairlawn, Ohio

5/2007 - 6/2008

Pricing Manager

Develop and negotiate pricing/contracts for above and below ground conveyor

belts. Support large business accounts and maximize margins.

Create/compare competitive solutions and recommend pricing solutions to

account teams. Establish and maintain competitive, market-based prices for

all customer specific contracts. Identify effects of technology and market

pricing changes on current opportunities. Provide monthly metrics

including win/loss tracking, sell price trends to management.

Key Achievements:

> Won multi-million dollar contracts with new and existing customers by

responding to all inquiries in a timely manner, making customer-

satisfaction top priority. Built and strengthened diverse and

productive relationships, displaying the highest standards of

integrity. Gained the trust and respect of internal and external

customers.

> Established competitive pricing for sales teams by successfully

developed solid relationships with Account Executives and Regional

Marketing Managers to assist in sales strategies and win business

opportunities. Escalated pricing issues to upper management when

needed.

Kauffman Tire, Solon, Ohio

1/2006 - 1/2007

Manager of Tire Wholesale Operations

Manage a start up wholesale tire operation that encompasses a tri state

territory. Target market is the independent tire dealer. Personally

accountable for inventorying 10 brands, managing 15 employees, 6 sales reps

and keeping 4 delivery trucks operational.

Key Achievements:

> Accomplished quickest start-up location in company history to hit

$600,000 in sales

> Organized and installed a bar coding system for inventory

> Signed up a courier service to deliver afternoon and hot shot

deliveries

The Goodyear Tire & Rubber Company, Akron, Ohio

2/1986 - 10/2005

Product Marketing Manager (2003 - 2005)

Reported to Director of Marketing and responsible for innovative new

product plan developments and brand positioning for core assets

Key Achievements:

> Launched 3 new tire lines that generated 20% of total profits.

> Designed pricing model generating $2 million in revenue

> Developed consistent price positioning platforms for 3 core tire

brands and company owned retail outlets

> Measured financial performance for North American business on a

monthly basis against the annual operating plan to drive business

achievements

> Coordinated, administered and controlled a $6 Million budget sales

incentive program

Manager of Competitive Intelligence & Strategic Pricing (1999 - 2003)

Key team member in developing first comprehensive, integrated marketing

plan for Dunlop resulting in 4 share points of growth in their first year.

Key Achievements:

> Created Strategic Pricing Model using statistical regression analysis

against the competitors' pricing structures to establish price factors

between brands, tire lines and tire sizes for price relationships

> Developed competitive database for wholesale tire prices/products and

provided access to sales & marketing associates via the internal

Marketing Services web site.

> Analyzed and developed a distributor program (cost- to- serve)

enabling Goodyear to grow market share 3% as a member of an 8 person

team

Management Information, Marketing Administrator (1997 - 1999)

Market Analyst, Kelly Springfield (1995 - 1997)

Senior Marketing, Strategy and Planning Analyst (1992 - 1995)

Programmer Analyst (1986 - 1992))

Education and Credentials

Master of Business Administration (MBA) . Ashland University, Ashland,

Ohio

Bachelor of Science, Applied Mathematics/Computer Science (BS) . Kent

State University, Kent, Ohio

Computer Skills :

Mainframe Computer Applications: SAS, Cobol, Fortran,

PC Applications: PC SAS, Lotus 123, Freelance, Excel, Word,Microsoft

Access, PowerPoint

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