Sales Management

Profile: http://www.linkedin.com/in/charlesfsimpson

Phone: 214-***-****

E-mail: ***************@*****.***

Cell: 832-***-****

Charles F. Simpson

**** ***** **., ****** *****, TX. 75028

Summary of Qualifications

Masters of Business Administration specializing in Management. Over sixteen

years of professional business experience in the manufacturing environment

including private companies and Fortune 500 organizations. Strengths

include identifying and streamlining processes, maintaining budgets,

implementing cost control measures, collaborating with others, and leading

transitional processes. Proven track record of honesty and dependability

across internal and external environments. Expertise includes:

. Business Management . Inventory Management . Project

Management . Negotiating

. Personnel Management . Strategic Management . Analysis

. Forecasting

Professional Experience

A Fortune 500 company and manufacturer of highly visible brands such as

Copenhagen and Skoal, which equate to over one billion dollars each in

retail sales annually. Globally known wine division to include such brands

as Chateau Ste. Michelle, Stag's Leap, Colombia Crest, and Conn Creek.

Lifestyle Marketing Supervisor, 2008-2009

. Developed and implemented regional business plans, in line with

national objectives, to include operational capital requirements,

strategic opportunities, incorporate key brand platforms, creative

initiatives, and ensure legal compliance with State and Federal

regulations.

. Effectively managed 35 personnel to include hiring, training and

development, mentoring, scheduling, time and attendance oversight,

performance evaluations, execution, and prepare for advancement.

. Managed budgets in excess of $1.5mm effectively reducing operational

costs to exceed regional objectives by 20%.

. Executed over 120 events annually including: NASCAR, PBR, NHRA, MX

Series, Bar and Night Life, as well as other regional programs

building brand relevance across four states (Texas, Oklahoma, New

Mexico, and Arkansas) equating to roughly 80,000 consumer interactions

and 2.6mm brand impressions resulting in a direct impact on sales with

category growth compounded annually of 6%.

. Collaborated with colleagues throughout all aspects of the

organization including upper management, sales, and corporate

employees. Worked collaboratively with HR and Legal to address

employment issues, and ensure compliance with the code of Corporate

Responsibility, Core Values, in addition to State and Federal

regulations.

. Analyzed and forecasted consumer data to assist brand management and

execution strategies.

Sales and Marketing Representative, 2002-2008

. Presidential Tie Award (2004, 2006) - Recognized as #1 out of 4,500

company employees.

. Managed field operations through 10 wholesale accounts, 400 retail

accounts, and 4 chain accounts equating to $7mm in annual retail sales

throughout the Houston market. Increased sales on average 8-10%

annually. DSD responsibilities to key customers.

. Negotiated promotion, price, placement, and product assortment through

the utilization of scan data, A.C. Nielson, RAD, RAD Geo, and Stars

information. Developed and conducted business reviews with presidents,

trade managers, store owners and other key decision makers to enhance

category growth initiatives resulting in increased profits. Analyzed

data to build future trade programs for retail and chain accounts.

. Managed personnel to assist in retail/wholesale call coverage,

generated revenue for retailers by establishing brand building

initiatives, enhanced company market share through increased

distribution, visual advertisements, exchanged returned goods, and

prepared for advancement.

. Executed key sales initiatives in line with corporate objectives

working closely with Trade Development and other cross functional

teams. Advised management of opportunities including cost reduction

strategies, maximizing in store presence, and technical efficiencies

which resulted in company wide implementation. Presented a cost

savings project with an estimated savings of $8mm over five years.

Swedish Match, North American Division

2000-2002

Multibillion dollar international manufacturer with top selling brands in

over 100 countries with production facilities in 11.

Field Sales Representative, 2000-2002

. Managed field operations of roughly 1200 retail accounts and ten

wholesale accounts within eight counties in and around the Houston

market area. Responsible for $12mm in retail sales focusing on market

share to increase sales 21% on average annually. DSD responsibilities

to key retailers.

. Utilized A.C. Nielson market share information to conduct fact based

presentations with key decision makers increasing retailer profits

through complete category analysis.

. Established and executed brand building initiatives in compliance with

State and Federal regulations.

Banda Corporation

1992-1996

Family owned wholesale business with gross sales exceeding $500,000

annually. Conducted business in 4,000 accounts domestically and

internationally (Canada, Australia, France and England).

. Managed warehouse operations including assembling, shipping, inventory

management, and employee oversight.

. Assisted graphic designers with new product development through

assessing market sales data and customer feed back.

. Presented and took orders from retailers and chain account buyers at

trade shows for new and existing inventory.

. Developed sales and marketing plans in line with company objectives.

Education and Certifications

. MBA, Specialization in Management, GPA 3.98

2006

University of Phoenix, Houston, TX

. B.S., Geography, Minor in Geology

1999

Sam Houston State University, Huntsville, TX

. Continued education through UST Online Proficiency Programs in

addition to training in: Understanding Retailer Objectives, Addressing

Customer Needs, Maximizing Your Sales Presentations, Acquisition

Strategies, Improving Sales Effectiveness in a Category-Development

Environment

. DOT Certified (2008) and Hazmat training (2001)

. Knowledge and accredited hours in Six Sigma, Project Management,

Strategic Management, Operations Management

. 54 Credit hours toward Project Management Certification

Awards and Recognition

2006 Department "Top Hand Award", 2006 Presidential Award, 2004

Presidential Award, 2004 Department Division of the Year, 2003 Regional

Division of the Year, 2003 Department Division of the Year

Leadership and Team Involvement

2006-2007 New Technology Team, 2006 Test Product Distribution Team, 2005

Point of Sale Development Team, 2004-2006 Division and Regional Planning

Team, 2004-2005 Product Innovation Team, 2003 Technology Enhancement Team,

2001 Strategic Brand Enhancement Team.

Computer Skills

Microsoft XP Professional, Power Point, Entourage, Lotus Notes, Outlook,

Excel, Word, GIS and GPS applications, Acrobat, Sales Automation System,

MegaStat, Field Automated Sales Tracking, STEPS, PC, Mac

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