Sales Management

MARKETING & ADVERTISING SALES

Accomplished creative advertising sales leader with ten (10) years of

successful advertising and marketing experience, share growth, consultative

business to business sales, consultative business sales solutions, digital

media sales, and diverse client management. Proficient in building and

revitalizing revenue growth with optimal efficiency.

Extensive knowledge of major metro markets, as well as a solid

understanding of the Nielson ratings system, CMR and a strong proficiency

in market research utilizing software's including TV Scan and Scarborough

software.

AREAS OF

EXPERTISE___________________________________________________________________

__________

Public Speaking . Brand Development . B2B . SEO . Campaign Strategies

Media/Public Relations . Product Launch . Proposal Development . Client

Relations

Media Buying . Media Research . Commercial Production

Grassroots Promotions . Broadcast Advertising . Digital Advertising

Motivation and Team Sales Development . Market Research . Special Event

Promotions

KEY CAREER

ACCOMPLISHMENTS_____________________________________________________________

____

. Built top performing consulting sales team of 5 (Generating over $2

million in company revenues per year)

. Clear Channel Sales Executive of the Year - 2001, 2002 (Produced

$275,000 in local direct sales per year)

. Achieved profitable launch of Grant Hill /Antonio Lang Dearborn YMCA

Golf Tournament (Secured $100,000 in corporate/local sponsorships)

. Impacted the visibility of the NFL players Franklin Primary Health

Golf Tournament (Secured $150,000 in corporate/local sponsorships)

. Board Member - Americas Junior Miss Public Relations (Empowering High

School women by providing Scholarship opportunities in 2008 over $33

million raised)

Sales Cycle Methodology

_________________________________________________________________

. Personality Assessments, Cold Calling, (Outbound calls or impromptu

visits)

. Perform Client Needs Analysis

. Understand client business and issues (listen)

. Present client solutions based on CNA and client ROI

. Create timeline to closing

PROFESSIONAL

EXPERIENCE__________________________________________________________________

___

2006 - 2009 THE ADVERTISING MANAGEMENT GROUP

Mobile, AL

Advertising Strategist

Provided optimum advertising solutions to a diverse group of

clients based on industry specific research and brand.

Responsible for consulting sales team, office management,

market research, media negotiations, campaign strategies, and

ongoing analysis. Strategic creative client management

resulted in a 20% revenue growth per year. Successfully

designed efficient digital, broadcast, cable, print, and

billboard campaigns. Created take action television and radio

commercials. Negotiated with senior level management of

national corporations.

2004 - 2006 FOX TEN WALA-TV/EMMIS COMMUNICATIONS

Mobile, AL

Senior Account Executive

Created local direct sales seminars to promote the benefit of

broadcast television and digital media (Banner Ads) to

successfully demonstrate the pros of advertising with

broadcast television against newspaper, radio, and billboard.

Increased company profit by utilizing qualitative research

(CRM) producing over $2.8 million in revenue during two year

job period. Resolution of contract discrepancies and senior

level management negotiations. Managed National and Regional

Accounts

2000 - 2004 WJTC - UPN 44 TELEVISION/CLEAR CHANNEL BROADCASTING

Mobile, AL

Account Executive

Built top performing consulting sales team that maintained

long term account relationships by using innovative

techniques, creative strategies, and leadership skills to

become a resource for the client producing over 2 million

dollars in revenue per year.

. Earned two (2) consecutive Clear Channel sales executive of

the year awards (2001 - 2002), out performing sales staff

in new business development by 30%.

. Combined digital media with broadcast television to provide

client with effective advertising campaign.

1999 - 2000 FOX TEN WALA-TV/EMMIS COMMUNICATIONS

Mobile, AL

Photojournalist

Worked closely with producers and reporters in taping and

editing news segments and documentaries for broadcast.

Designed successful research system to promote sweeps week

for television station applying photojournalist skills to

obtain community demographics.

Early Career

Summary_____________________________________________________________________

__________________

Broadcast Television Producer / Photojournalist coordinated

all aspects of newscast. Responsible for working with team of

producers, copy editors, writers, associate produces in order

to deliver the highest quality production in the most

efficient manner. Worked with newsgathering reporters on

story interest and elements needed to support their story

telling. Constant communication with the shows senior

management and production staff to ensure quality control.

Produced, Shot, and edited news quality video segments and

short video documentaries for broadcast.

Assisted with radio contest, high-end corporate promotions,

on-air radio interviews, and marketing of projects for

various station projects. Responsible for producing 4 hr

radio show as well as on air talent. Assisted in the

development of creating new promotions and effective methods

of presenting promotions. Negotiated promotional campaigns

with senior level management of corporate organizations.

EDUCATION___________________________________________________________________

____________________

UNIVERSITY OF MOBILE - Mobile, AL

General Studies of Business Management (Marketing/Advertising)

SOFTWARE

SKILLS______________________________________________________________________

__________

Microsoft Office Applications, Multiple Production Software, Google

Applications, Scarborough, TVScan, Nielson, Sales force, CRM, AOL

Contact this candidate