Robert A. (Andy) Morrow
*** **** *** *****, ********* TX 76002
682-***-**** Home 407-***-**** Cell
**********@**.**.***
SALES EXECUTIVE - BUSINESS DEVELOPMENT - REGIONAL MANAGEMENT
Key Strengths and Benefits:
1. Strategic Analysis of Sales & Marketing Definitions 6. Channel Sales
Programs
2. Significant Revenue Enhancement 7. Business to
Business
3. Sales Organization Management 8. Business to Consumer
4. OEM Marketing 9. Turn-Around Ventures
5. High Profile Client Relationships 10.Territory & Sales Growth
Signature Value:
. Results Driven Sales and Marketing Professional. Track record for
moving sales efforts to next level, developing and restructuring sales
teams, outperforming revenue goals and enhancing overall corporate
profitability.
. Product Knowledge Advocate. Comprehensive understanding of next
generation sales and marketing processes and products to better serve
and interface with clients to improve product development.
. Analytical Problem Solver. Researches efforts to determine essential
issues, innovates strategic plans to satisfy immediate concerns, and
proactively establishes long and short term plans to accomplish client
satisfaction while realizing corporate objective.
. Market Forecaster. Combines long-term plans with market trends and
capabilities, accurately defining on-the-horizon products and
services. Builds a business scenario to leverage corporate strengths
and improve market share.
. Strategic Team Builder. Analyzes current and potential customer
service requirements, realign sales objectives and teams to provide
tactical coverage, building efficient overall marketing programs with
combinations of traditional and channel marketing efforts.
Director of Sales - Sungranite - C&M - Stone Quest - 4/2004-Present
Generated marketing and sales programs for a B2C company's high-end
products and services. Managed sales, sales training to employees, and
service to the customer. Generated profitable programs to enhance margins.
Company was a start up when I was hired to create and implement revenue
generating plans; today Sungranite has local sales in excess of $6.5M.
Territory Manager - Crest Uniform/Aramark - 07/2001-04/2004
Responsible for training employees and retailers on sales, merchandising,
marketing objectives, and profitability. Generated and presented
promotional presentations. Developed marketing strategies based on ROI.
Create and assessed sales reports and forecasts. Develop sales and
marketing strategies to increase market share within key accounts.
Strategic selling, consultative selling, and direct selling techniques
utilized on a daily basis. Rock Solids ~ Rock On ~ Keep on Rockin' branding
programs.
Business Development Manager - CHEP USA - National Accounts - 05/1998-
07/2001
Acted as a bridge and advocate for Sales and Customer Service in all
activities involving growth opportunities in current accounts and new
business development.
Fostered year over year growth of 10% in current account base using pallet-
pooling services by utilizing solution selling and value-added programs.
Provided supply chain management for Daimler-Chrysler suppliers in support
of the returnable packaging program for North and Central America.
Ensured physical and administrative controls in place for multiple DC and
warehouse location to provide accurate services and inventories.
District Manager Sales & Service - Coyne Textile Services - 05/1996-05/1998
Sales quota achieved consistently.
District Service Manager overseeing 3 route sales representatives.
General Manager - Ruby Tuesday and TGI Fridays Restaurants - 1988-1996
Managed up to 125 hourly staff and 6 salaried Managers.
Full Profit and Loss responsibilities for a 4 Million Dollar restaurant
Defining Career Achievements:
. Improved regional sales within two years. Developed and nurtured solid
working relationships to implement programs for sales team to identify
under performing markets within territory. Leveraged corporation's
strengths to gain incremental dollars for a successful new business
campaign that generated a 56% increase within the region.
. Increased domestic net revenue by implementing a national sales and
branding campaign. Corporate suspected that the existing campaign was
outdated. After analyzing client's expectations and needs, I developed
a new sales track and branding program for clients to utilize to gain
more sales. Results were well received by client's nationwide and
increased corporate revenue by $2.5M.
. Designed strategy and system specific to customers needs. Using time
and motion studies, cost benefit analysis, and process improvement
strategies resulted in development of a palletization closed loop
program in the private manufacturers supply chain eliminating pallet
recycling, lowering labor cost by 2%, increasing load accuracy to 98%,
and increased revenue for company to $2M yearly.
Skills Education, Continued Training & Computer Development
. Central Methodist College - 1988 Fayette MO Bachelor of Science -
Music Psychology
. SPIN Selling, Strategic Selling, Conceptual Selling, Consultative
Selling, Large Account Management Selling, Acclivus Training,
Leadership Training Management
. MS Office, PowerPoint, Outlook, Access, Lotus Notes, SAP, Siebel CRM,
ACT, Goldmine, Saleslogix